MBA641 Strategic Project Management: Performance Evaluation Report

This report presents a comprehensive performance evaluation of three distinct projects: DeGrandis Running Shoes, Australian Olympic Committee (AOC) Partnership, and Ladybird Sporting Apparel. The analysis includes assessing each project's alignment with its strategic goals and adherence to ethical standards. The report incorporates a Project Performance Scorecard (PPS) snapshot for each project, providing a visual representation of key performance indicators. Furthermore, it offers detailed conclusions and actionable recommendations for each project, addressing issues such as stakeholder consultation, knowledge management, legal compliance, and effective marketing strategies. The evaluation considers factors like sales, competitive edge, and ethical breaches, offering insights into improving project outcomes and ensuring long-term sustainability. The report uses a Harvard referencing style with 15 references to support the analysis.

Performance Evaluation
Additional details set here
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Case studies evaluation

Introduction
• Performance evaluation
• Importance of performance evaluation
• Performance evaluation criteria
• Scope of the project
• Description

Background of project A
• New shoe introduced in company’s
product range
• The product rivaling big corporate giants
• Manufacturing and supply done by
Chinese firm
• Child labour practiced by the concerned
Chinese organization

Background of Project B
• Objective of project B
• Consultation with all stakeholders
• Scandal exposure
• Maligning the image of the company
• Cancellation of marketing campaign

Background of project C
• Objective of project C
• The product manufactured and sold
• The problem cropped up later
• The actual issue in management

Project alignment- project A
• Strategic goals
Increase the sales
Gain competitive edge
• Ethical standards
Breach of Child labour regulations

Project alignment- project B
• Strategic goals
Increase in sales
Gain competitive benefit
• Ethical standards
Breach of ethical standards

Project alignment- project C
• Strategic goals
Increase in sales
Increase in profit
• Ethical standards
No breach of law
No compromise with ethical values

Marketing myopia
• Description of marketing myopia
• Example of marketing myopia
• Disadvantages
• Relevance in modern century

Project Performance Scorecard of
Project A
Dimension Score Explanation
Stakeholders
3/10
• No consultation with board of directors
Project process
9/10
• Effectively executing the project
Innovation and Learning
10/10
• Adequate cost and time spent on innovation
Quality
10/10
• Quality rating good by customers with excellent feedback
Benefit
8/10
• Increased sales
Use
/10
• The quality and useful products for customers

Project performance Scorecard of
Project B
Dimension Score Explanation
Stakeholders
9/10
• All stakeholders identified and consulted
Project process
3/10
• Not a Well executed project
Innovation and Learning
6/10
• No major value proposition
Quality
9/10
• Quality products supplied to customers
Benefit
10/10
• Increase in sales
Use
8/10
• Useful products supplied to customers

Project performance Scorecard of
Project C
Dimension Score Explanation
Stakeholders
8/10
• All stakeholders identified and consulted
Project process
3/10
• Poorly managed project
Innovation and Learning
3/10
• No innovation and learning
Quality
3/10
• Quality rating bad by customers with poor feedback
Benefit
0/10
• Decrease in sales
Use
0/10
• The increased customer dis-satisfaction due to non-usable products