University Project Performance Evaluation: Case Study Analysis MBA641

This case study evaluates the performance of three projects: DeGrandis Running Shoes, the Australian Olympic Committee (AOC) Partnership, and Ladybird Sporting Apparel. The analysis assesses each project's alignment with strategic goals and ethical standards, highlighting both successes and failures. Project A, while achieving sales targets, violated ethical standards by engaging with suppliers using child labor. Project B faced ethical issues involving bribery, impacting the deal, but was successful in terms of quality and production. Project C failed due to non-compliance with ethical standards and lack of stakeholder participation. Each project evaluation includes a Project Performance Scorecard (PPS) snapshot, conclusions, and recommendations for improvement, such as selecting new suppliers, enhancing ethical practices, and improving testing processes. References from various sources support the analysis, providing context and evidence for the evaluations.

Case study of project A, B and C
Name of the University:
Name of the Student:
Authors Note:

Project A – DeGrandis Running Shoes
Alignment with Strategic Goals and Ethical
Standards
• The company operated in line with its strategic
goals as indicated by increased sales from
private label products (Sconyers, 2017)
• Violated company’s code of ethical standards
by engaging with suppliers that supports child
labor

Project A – DeGrandis Running Shoes
Project Performance Scorecard (PPS) Snapshot

Project A – DeGrandis Running Shoes
Conclusion and Recommendations
• The project attained strategic objectives but
violated its ethical standards
• Recommended to select a new and broad
base of suppliers to increase sales
• Recommended to have effective consultation
before project implementation

Project B – Australian Olympic Committee (AOC) Partnership
Alignment with Strategic Goals and Ethical
Standards
• The project was in line with strategy of
maintaining the partnership
• Incidence of getting involved in bribing
indicate completion of project not in line with
company’s ethical standards (Blood, 2018)

Project B – Australian Olympic Committee (AOC) Partnership
Project Performance Scorecard (PPS) Snapshot

Project B – Australian Olympic Committee
(AOC) Partnership
Conclusion
• Instance of bribing affected the deal
• However, quality and production made the
project successful
• Wrong impression on organizational structure
resulted in failure of deal

Project B – Australian Olympic Committee
(AOC) Partnership
Recommendations
• The organization is recommended to enhance
its image through employing ways to deal with
corrupt officials

Project C – Ladybird Sporting Apparel
Alignment with Strategic Goals and Ethical
Standards
• The organization did not comply with its
strategic goals and organization ethics
• Environmental conservation and quality
production goals and ethical standards were
not attained (Press, 2018)
• Violated ethical standards through not testing
products before market release

Project C – Ladybird Sporting Apparel
Project Performance Scorecard (PPS) Snapshot

Project C – Ladybird Sporting Apparel
Conclusion and Recommendations
• The project failed due to non-compliance with
ethical standards and fault of whole project
team
• Recommended to overhaul overall testing
process and select a new supplier
• Recommended improvement in participation
of stakeholders in these projects

References
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commission. Sporting Traditions, 35(1), p.55.
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https://www.bloomberg.com/profile/company/1417962Z:LN [Accessed 5 Oct. 2019].
• Brockett, C., 2017. Australia: Evolution and Motivators of National Sport Policy. In Sport Policy Systems and
Sport Federations (pp. 19-40). Palgrave Macmillan, London.
• Buciuni, G. & Pisano, G., 2018. Knowledge integrators and the survival of manufacturing clusters. Journal of
Economic Geography, 18(5), pp.1069-1089.
• Davies, C., 2018. Ambush marketing and the Australian Olympic Committee. James Cook UL Rev., 24,
p.197.
• Deepak, R.K.A. and Jeyakumar, S., 2019. Marketing management. Educreation Publishing.
• Degrandi.com.au., 2019. Shoes - Apparel - Cycle | De Grandi Cycle & Sport. [online] Available at:
https://www.degrandi.com.au/cycle/apparel/shoes [Accessed 5 Oct. 2019].
• Gordon, J.F., 2016. The development of the designer children's wear industry, 1920-1969. Iowa State
University.
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Children’s Wear Firm. Dress, 44(1), pp.45-63.
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brand ecosystem. Journal of Brand management, 22(4), pp.323-339.
• Morgan, A. & Taylor, T., 2017. The Australian Sport Industry. In Sport Business in Leading Economies (pp.
27-64). Emerald Publishing Limited.
• Olympics.com.au., 2019. Australian Olympic Committee. [online] Available at:
https://www.olympics.com.au/resources/the-aoc/ [Accessed 5 Oct. 2019].
• Press, C., 2018. Wardrobe crisis: How we went from Sunday best to fast fashion. Simon and Schuster.
• Sconyers, A., 2017. Corporations, Social Media, & Advertising: Deceptive, Profitable, or Just Smart
Marketing. J. Corp. L., 43, p.417.