Strategic Project Management Case Study: Performance Analysis

This case study analyzes three projects: DeGrandis Running Shoes, Australian Olympic Committee (AOC) Partnership, and Ladybird Sporting Apparel. The analysis evaluates project alignment with strategic goals and ethical standards, providing a project performance scorecard snapshot for each. The DeGrandis project, aimed at launching a new running shoe, faced ethical issues with its manufacturing partner and exceeded budget. The AOC partnership, supplying sporting equipment, succeeded in revenue generation but involved bribery. The Ladybird project, introducing environmentally friendly apparel, suffered from poor product quality. The study concludes with recommendations for improving ethical practices, stakeholder inclusion, and project partner evaluation to ensure project success and maintain corporate reputation.