MBA641 Strategic Project Management: Ladybird Apparel Project Eval

This project evaluates the Ladybird Sporting Apparel initiative, a case study from the MBA641 Strategic Project Management course. The analysis focuses on the project's alignment with strategic goals, adherence to ethical standards, and overall performance. The project's introduction of the Ladybird brand to DeGrandis Sporting Goods is assessed, including its market testing phase. The evaluation includes a Project Performance Scorecard snapshot, conclusions, and recommendations for project management improvements, such as managing risks and avoiding scope creep. References from academic sources support the analysis, offering a comprehensive review of the project's strengths and weaknesses, and providing insights into effective project management practices. The project aims to provide real value by competent project management and is guided through and inclined with Ladybird’s strategy.

Ladybird Sporting
Apparel
PROJECT C

Introduction:
 The project introduces the internationally popular and environmentally
friendly Ladybird brand of the sporting apparel to DeGrandis Sporting
Goods range of products.
 Though the basic project requisites like project timeframe and
timeframe are met, the latest line of clothing is never suitably market-
tested before the lunch to the product line.

Project Performance Scorecard
Snapshot
Listing the dimensions Results or
the score
Evaluation
Stakeholders involvement 75% The stakeholders have influenced the greater beginning of
the project and the progress of the project to the
influences to be continued. Here, the project sponsor
assistance considered by the project managers as
required.
Project process involvement 60% Very frequently, Ladybird’s procedures to authorize, scope,
planning and deploying the projects can hamper instead of
helping the efforts of the team of the project.
Quality considered 70% Here, the projects never oversaw the project quality plan of management.
Here, the primary idea has been to provide the service or product for
specifications of the stakeholders and customers. Performing that needs
understanding the concepts of quality management.

Conclusions
 It is understood from the above study, that effective project
management involves the scopes, budgets and meeting deadlines.
Gaining the strategic aims and providing the real value is possible with
competent project management guided through and inclined with
Ladybird’s strategy.

Recommendations
 Managing project risks
 Avoiding scope creep

References:

 Abushova, E., Burova, E. and Suloeva, S., 2016. Strategic analysis in telecommunication project management
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 Ansoff, H.I., Kipley, D., Lewis, A.O., Helm-Stevens, R. and Ansoff, R., 2018. Implanting strategic management.
Springer.
 Badewi, A., 2016. The impact of project management (PM) and benefits management (BM) practices on project
success: Towards developing a project benefits governance framework. International Journal of Project
Management, 34(4), pp.761-778.
 Dalcher, D., 2018. Strategic initiatives: We need to talk about strategy.
 Jebrin, A.H., 2018. Integration between project management and strategic approach theoretical. IJAME.
 Martens, M.L. and Carvalho, M.M., 2016. The challenge of introducing sustainability into project management
function: multiple-case studies. Journal of Cleaner Production, 117, pp.29-40.
 Ozguler, I.S. and Yilmaz, S., 2017, September. Develop breakthrough competence for managing change through
strategic project management office. In 2017 12th International Scientific and Technical Conference on Computer
Sciences and Information Technologies (CSIT) (Vol. 2, pp. 83-86). IEEE.