MBA641 - Strategic Project Management: PHL Website SOW Project

This document presents a comprehensive Statement of Work (SOW) for the PHL website redevelopment project. It outlines the project's background, scope, work requirements, schedule, milestones, pricing, and acceptance criteria. The project aims to enhance PHL's marketing and customer service through a content-rich website, including new building developments, client testimonials, and company news. The SOW details in-scope and out-of-scope requirements, specific tasks, a project schedule with key milestones, and a detailed pricing structure across various project phases (initiation and planning, design definition, implementation, and conversion). The acceptance criteria define how PHL will evaluate the project's success, emphasizing adherence to design specifications, testing plans, 24x7 server support, user training, and adherence to the project timeline and budget, with project closure scheduled for Christmas Eve. The project's success hinges on fulfilling all acceptance criteria and delivering the project within the specified time and budget constraints.

© 2017 Pashendale Holdings Ltd Statement of Work 1
Statement of Work
Date [05-08-19]
Project Name [PHL website
Redevelopment]
Prepared by [insert your name]
Introduction/Background
The PHL construction company is planning to improve their marketing and the service of the customer. The
company is investing an approach, which is multi-tired and can be used for grabbing new clients and making use the
additional share in the market, which is associated with the organization. With an aim of gaining the strategic
objectives of the organization, the company has planned to redevelop its website.
The intention of this website Redevelopment project is development of a website that is content rich and include
different testimonials, the news of the company and new building developments. The new website that is
development is expected to manage PHL in working more effectively with the clients to prepare an effective
construction solution. The proposed website is expected to benefit the business by developing a tailored solution.
Development of the proposed website is capable of facilitating the management of feedback given to the clients for
improving the process of interaction with the customers. Thus the implementation of this project is expected to bring
business benefits to the clients.
Project Scope
Having a knowledge of the project’s scope is necessary for planning the undertaken project is an effective way
(Harrison and Lock, 2017). Identification and analysis of the scope of the project provide an idea of the scope and
the deliverables of the project (Kerzner 2017). The project’s scope therefore identifies the main deliverables of the
project and also discusses the deliverables that are not included within the project’s scope.
The in-scope of the project are indicated as follows-
 To deliver all the documentation of PHL as per the approved project plan
 To deliver a new website before Christmas Day
 To offer effective business solutions to the client of PHL
 To provide training as per the requirements of the client organization
 To improve the business of PHL by improving the client satisfaction
The out scope requirements of the undertaken project are indicated as follows-
 Maintenance of the website
 Monitoring the traffic of the website.
The above paragraphs identifies the in-scope and the out-scope requirements of the undertaken project. The
delivery of all the in scope requirements of the project will ascertain successful completion of the project. An
effective understanding of the in scope requirements of the project will help in planning the project in the best
possible way
Work Requirements
The completion of this undertaken project is subjected to performing certain specific tasks that is an essential part of
the project implementation plan. The project aims in improvement of the customers’ satisfaction for enhancing the
customer services as well as the marketing services. Through this undertaken project, the company is planning to
hold additional share in the market along with the certain new clients. Therefore, there are certain specific work
requirements that the company needs to consider for getting the strategic goals and the objectives of PHL. The aim

© 2017 Pashendale Holdings Ltd Statement of Work 2
of the project of redeveloping of a website is to deliver a new content rick website. Therefore, one of the basic work
requirements of this undertaken project is to develop an interface for the clients which would be user-friendly. The
website will let PHL to work in close association with the clients for delivered a tailored solution.
Another significant work requirement of the project is to increase the customer interaction. This can be done by
delivering an effective feedback to the clients. Therefore, another significant work requirements of the particular
project is to prepare a responsive website for improved customer interaction.
Since PHL has no specific department for handling the IT works. Therefore the entire design, implementation
training and testing for the website will be based on out sourcing. Therefore, the scope, execution and
implementation is a part of the requirements of the project that is undertaken by PHL.
As a part of the work requirement, an effective plan containing the schedule and plan for transition is to be delivered
in this project. The project plan is however, subjected to the review of the contractor before the start of the work as
per the plan.
After the approval of the project, the work requirement include approval of the website design with an aim of
providing PHL with a detailed plan for testing. The redesigned website is subjected to beta testing prior to its release
and therefore, beta testing can be considered to be a part of the work requirements of this particular project.
As per the requirements of the client, the newly designed website will be implemented on a PHL server to provide a
24 x 7 support. Providing all time support is therefore considered to be another significant work requirement of the
project.
Providing training is a part of work requirement that is linked with the execution of the proposed project. The
contractor of the task is needed to provide training as per the approved training plan of the company. Followed by
the training, it is important to provide a written update of status in meetings that is to be held between the PHL and
the chosen contractor during the conversion phase.
As a part of the requirements of work, the chosen contractor needs to ascertain that the project closure occurs in the
Christmas Day.
The costing of the project is estimated to be $265,000. The project planning phase is to be completed within a
budget of $30,000, while the design and the definition phase is to be completed within $145,000. It is expected that
the implementation phase will cost $60,000 and the conversion phase will require $30,000.
The requirements for this website redevelopment project are discussed in the above paragraphs. The completion of
the project is crucial to ascertain the business benefits. The project plan of the website project is to be designed in
such a manner that all the identified work requirements are fulfilled. The requirements are aligned with the identified
project’s scope that confirms the success in implementation of the project. If all the above discussed work
requirements are fulfilled, it is possible to formally close the project on the Christmas Eve.
Schedule/Milestones
Project scheduling is quite crucial for management of a project (Kerzner, 2017). For the project of website
redevelopment, the main criteria of the project is its formal project closure on 25th December. A schedule plan is
developed by considering the main tasks that are needed to be done for project execution. It is observed that it is
possible to finish the project on the Christmas Eve without any delays in the project. The following table gives an
idea of the main tasks to be considered and their finish dates for successful completion of the project (Meredith,
Mantel and Shafer, 2017).
Task Finish Date
PHL Website Redevelopment Project Wed 25-12-19
Meeting with the clients Tue 27-08-19
Understanding the Requirements Thu 29-08-19
Documentation Fri 30-08-19
Development of the Statement of Work Thu 05-09-19
M1: Release of Statement of Work Thu 05-09-19
website design contractor selection review Thu 26-09-19
Development of Project Plan Mon 30-09-19
Approval of Project Plan Fri 04-10-19

© 2017 Pashendale Holdings Ltd Statement of Work 3
Team Meeting Mon 07-10-19
Status update Wed 09-10-19
Preparation of the design Wed 30-10-19
M2: Finalization of Website design Review Wed 30-10-19
Finalization of website implementation Review Thu 31-10-19
Website Implementation Thu 05-12-19
Training Thu 12-12-19
M3: End of Implementation Phase Thu 12-12-19
Documentation Fri 13-12-19
Project completion Review Wed 18-12-19
Weekly Meetings Wed 25-12-19
M4: Project Closure Wed 25-12-19
The above table identifies the most important work activities that are to be executed to ascertain that the undertaken
website redesigning project sees a successful closure. It is critical to ascertain that all the identified activities are
completed as per the said schedule to achieve the milestone of project closure in on Christmas Eve. The project
closure is subjected to production of report of project closure along with the fulfillment of all the acceptance criteria.
Pricing
Project Phase Price Cost Structure
Initiation and Planning $30,000 $7000+ $8000+ $10000+
$5000= $30,000
Design Definition $145,000 $50,000 + $60,000 + $35,000=
$145,000
Implementation Phase $60,000 $20,000 + $30,000 +$10,000=
$60,000
Conversion Phase $30,000 $5000 + $15,000 +
$10000=$30,000
TOTAL $265,000 $265,000
The pricing table is prepared on basis of the budget estimated for the project. The project’s cost structure is depicted
on basis of the most important tasks that are to be completed as per the plan. The price of the four summary tasks
linked with the project is indicated in the table above. Each of the breakdown of budget for the project have been
depicted clearly in the Cost Structure of the budget plan. The project would be completed within the estimated
budget based on including each of the necessary aspects.
Acceptance Criteria
The condition in which a software or a newly developed product satisfies the conditions in which it can be accepted
by the users or the customers is generally indicated as the acceptance criteria of a project. The acceptance criteria
of the undertaken project is generally identified at the beginning of the identified project and it is needed to be
accepted by all the parties. The acceptance criteria mainly identifies the deliverables that will be accepted at the end
of the project and the same is to be agreed upon by both of the parties (Nicholas and Steyn, 2017). Only after
acceptance of both of the parties, the final acceptance criteria of the project is selected and documented (Heldman,
2018). At the project closure, the acceptance criteria will be judged on basis of the fulfillment of the acceptance
criteria of the project.
The identified acceptance criteria of the project are indicated as follows-
1. The first acceptance criteria that is agreed upon by both the parties include the coding of the new website only as
per the approved design.
2. The second acceptance criteria of the undertaken project is that PHL needs to obtain the important requirements
and establishing the metrics as per the detailed testing plan.

© 2017 Pashendale Holdings Ltd Statement of Work 4
3. In the phase of project implementation of the undertaken project, the chosen contractor needs to execute the
newly redesigned website on the PHL servers by providing a 24x7 support. The next acceptance criteria is providing
a 24x7 support on the newly designed website.
4. The project will only be accepted if training is provided to the users on the redesigned website. The project can be
successfully closed only if the effective training is given to the clients.
5. No delays in release of the SOW will be accepted. The SOW needs to be released by 6 September 2019.
6. There are certain date specification for each of the activities that are to be completed as per the project work. The
project will only be accepted if all those date specifications are followed for execution of the project. Therefore,
following the dates specified by PHL is another acceptance criteria of the project.
7. There should be no changes in the specified cost structure of the undertaken project. The structure of cost is
therefore, another acceptance criteria of the project.
The above discussed points indicate the success criteria of the project. The chief marketing officer or the CMO of
PHL will be held responsible for examining the success criteria of the undertaken project. If all the criteria of the
undertaken project are fulfilled in an effective manner, it is possible to complete the implementation phase by
December 6th. The project can be closed successfully only after evaluation of all the major success criteria of the
project. Training is a crucial acceptance criteria of the undertaken project and therefore the project can be closed
only after effective completion of the training program. The completion of the undertaken project is further subjected
to submission of the implemented project closure report and the undertaken project will be formally closed on the
Christmas Eve. It is expected that all the above mentioned acceptance criteria will be fulfilled prior to the release of
the undertaken project so that the redesigned PHL website can be launched as per the scheduled time.
Acceptance
The contractor named below verifies that the terms of this Statement of Work are acceptable. The parties
hereto are each acting with proper authority by their respective companies.
Pashendale Holding Ltd [Contractor company name]
Company name
Please Insert
Company name
Please Insert
Full name
Please Insert
Full name
Please Insert
Title
Please Insert
Title
Please Insert
Signature
06.09.2019
Signature
06.09.2019
Date Date

© 2017 Pashendale Holdings Ltd Statement of Work 5
References
Heagney, J., 2016. Fundamentals of project management. Amacom.
Heldman, K., 2018. PMP: project management professional exam study guide. John Wiley & Sons.
Kerzner, H., 2017. Project management metrics, KPIs, and dashboards: a guide to measuring and monitoring
project performance. John Wiley & Sons.
Kerzner, H., 2017. Project management: a systems approach to planning, scheduling, and controlling. John Wiley &
Sons.
Meredith, J.R., Mantel Jr, S.J. and Shafer, S.M., 2017. Project management: a managerial approach. John Wiley &
Sons.
Nicholas, J.M. and Steyn, H., 2017. Project management for engineering, business and technology. Routledge.