Strategic Project Management: PHL Website SOW - MBA 641 Report

This report presents a Statement of Work (SOW) for the website redevelopment project of Pashendale Holdings Ltd (PHL), an Australian construction company. The project aims to enhance marketing and customer service through a new website rich in content, including building developments, client testimonials, news, and an affiliate network platform. The report outlines the project's scope, which includes developing a user-friendly website with 24/7 customer support. Work requirements detail tasks like content enrichment, design, testing, and implementation, with no internal IT department, these tasks are outsourced. The project schedule defines milestones, from planning to conversion, with estimated completion within three weeks. Pricing is provided for each phase, including planning, definition and design, implementation, and conversion. Acceptance criteria are also defined, ensuring deliverables align with the SOW and are understood by all parties. The report is a comprehensive plan for the successful execution of the website redevelopment project, adhering to the strategic objectives of PHL.

Running head: STRATEGIC PROJECT MANAGEMENT
Strategic Project Management
Name of the Student
Name of the University
Author’s Note

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Executive Summary
This current report has focused on the project management that has been propose by PHL limited along
with estimating the cost that would be incurred by the company. The report includes the preparation of
statement of work, which includes development of a website in an affiliate network platform. The
prospective clients are included in the developed tailor constructed solution for improving the
interaction of the customers. The structure of the cost includes the free fixed basis along with ensuring
the project task for accomplishment.

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Statement of Work
Date 6th September 2019
Project Name Website Redevelopment Project
Prepared by XXXXXXX
Introduction/Background
Project management is vital for a firm as it includes the management of the targeted project
that are required to be completed with the allocated period of time. In this current project is
based on website redevelopment of Pashendale limited also denoted as PHL limited, which is an
Australian based construction company. The company involves multi tiered approach along with
capturing additional market. The company is required to build the website that is rich in content
along with development of the building and affiliate program network and testimonials for
clients. The project would gain certain aspects in the company that might include the PHL for
developing the tailored constructions. The company has no internal information technology
department for performing certain tasks such as designing, testing, implementing and others.
PHL limited has the aim to develop their new website, which would include a range of
specific tasks that are required to be completed within the mentioned schedule. The planning
phase include schedule on which the project is required to be completed along with work
breakdown structure along with transition plan and training plan for the appointed employees
(Mir and Pinnington 2014). The phase of implementation has to redesigned the website that

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would provide 24 x 7 support to the customers at the end of the project. The project has been
estimated to be completed with three weeks period and cost structures has been mentioned that
are fixed on fee basis (Too and Weaver 2014). This project includes the scope of the project and
requirements of works along with schedule for work and pricing for the project. It also includes
the acceptance criteria along with formal acceptance by the top officials of the company.
Project Scope
The project by PHL limited mainly aims to develop a website for the company that would
help the customers by providing 24 x 7 services and support to them. Certain scope are required
to be achieved for which they aim to develop affiliate network program along with industry
information that mainly provides user friendly interfaces for the selected clients (Joslin and
Müller 2015). The external intranet site for the project is required to ensure the adequate
resources for the overall process of designing, building and testing the newly implemented
website for the company. The quotation would be send by the company to the clients at which
they would accept it by mentioning the price that would be incurred during accomplishment of
the project. These mentioned tasks would be presented in the section of work requirement along
with highlighting the overall requirement of the project.
Any kind of the technological limitation are not to be included with in the project as it
might affect the tasks that are required to be completed with the project deliverables. The
appointed contractor is required to be presented the project plan, which requires the project plan
for the overall process of reviewing (Hornstein 2015). The requirements and established metrics
are to be initiated with the project for creating the new design for the project. In the
implementation phase, the project is required to be associated with certain implementation
process that includes the redesigning with the contractors that has to be approved with the plan
for training (Todorović et al. 2015). The contractor is required to be approved with proper

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training plan that defines the phase for design and weekly meeting for the overall phase of
implementation.
Work Requirements
The project is totally focused on the development of a website of PHL limited that has the
target to achieve the strategic objectives of the company. The project for website development
has the tendency to include certain content in enriching the project with new building
development along with considering the testimonials for the clients and news for new company
(Marcelino-Sádaba et al. 2014). The company is required to build the website that is rich in
content along with development of the building and affiliate program network and testimonials
for clients. As the company has no internal information technology department that would help
in designing, testing as well as training for the newly implemented website which are required to
be outsourced. The project plan has different phase and each phase are required to be completed
by the contractor and support team for supporting the customers (Conforto et al. 2014). The
definition and design phase includes the contractor of PHL limited that are required to be
gathered with certain established metrics.
The design for the website has been approved by the website design that includes
conducting of tests, which are based on limited research along with solving any coding and site
issue that are identified (Svejvig and Andersen 2015). In the implementation phase, the newly
designed website of the PHL limited is required to be forwarded with the by the end of the
project. In the design phase, the contractor must provide the manager a written status for the
update that consist of weekly meeting during the phase of implementation. Moreover, in the
conversion phase, the contractor for further review and approval of the project would provide the
documentation of the project (Sánchez 2015). These are the phases, which would be completed
by the contractor with the allocated time of project along with considering the budget for the

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project.
Schedule/Milestones
The schedule or milestone of the project points out the tasks that are required to be
completed with the estimated period of time. The project management for PHL limited includes
the website development where the contractor is appointed to perform the tasks within the limit
of time (Pinto 2014). Different tasks are required to be performed that are directly associated
with the project and the appointed marketing officer would like to review the project and
approves it within the proper time. The process of implementation is to be reviewed by 6
December 2019 that is to be completed before the day of Christmas.
Task Finish Date
Planning process 6 September 2019
Wireframe and site architecture process 9 September 2019
Visual design process 11 September 2019
Definition process 15 September 2019
Design process 17 September 2019
Site development process 22 September 2019
Implementation process 23 September 2019
Site testing process 25 September 2019
Site maintenance process 27 September 2019
Conversion process 29 September 2019

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The above table points out the tasks along with their finish dates, which is required to be
involved in the completion of the project. The first process is the planning process that is
required to be finished by the end of 6 September 2019. After this particular process, wireframe
process and architecture process is required to be completed. In this process, the architect for the
website is required to be implemented along with setting the wireframe of the project. It has been
estimated to be completed after the end of 9 September 2019 of the project. Later, the visual
process design is required to be implemented where the process of designing would differentiate
the visual representation of the website (Teller, Kock and Gemünden 2014). After this particular
process, the definition process is required to be completed as it includes the definition of the
project, which would be beneficial for the project along with mentioning their financial viability.
All of these processes requires certain amount of cost that would be incurred after a certain
period of time. The design process mainly involves in designing of the website, which includes
the representation of the website to the public (Chih and Zwikael 2015). In addition to this, site
development process includes the process of development of the site that are required to be
associated with the overall process of planning. In the process of implementation, not all the
variable are required to be implemented at its fullest resource or else the project might stand as
per the estimated outcome. Site testing process is the stage where the tester is testing the site.
Any kind of faults are to be identified in this particular stage and there should be no issue when
the public is accessing the website of the company (Rolstadås et al. 2014). It also includes the
process of site maintenance that is required to be completed by the end of 27 September 2019, as
the project should not take more than three weeks of time for completion. At last, the process of
conversion takes place which would be completed by the end of 29 September 2019

STRATEGIC PROJECT MANAGEMENT
Pricing
The process of prices is required to be done at the end of presenting the task or the
project that has been initiated by the company. These are the cost that are estimated at each
phase of the project of developing the website along with including the estimation of pricing
process (Martinsuo and Killen 2014). These are the costs that are borne by the company at
each stage of the project along with highlighting the profit maximization of the project. The
outer parties has the clear connection with the companies for which the project would be
completed in a simple way and in smooth manner. The table shown below shows the total
amount of cost that would be incurred during implementation of the project along with
estimating the price at each phase of the project.
Project Phase Price Cost Structure
Planning Phase $ 10000 $ 30000
Definition and design phase $ 25000 $ 145000
Implementation phase $ 12000 $ 60000
Conversion phase $ 13000 $ 30000
TOTAL $ 60000 $ 265000
The above table points out the cost at each stage that are incurred during the project
along with considering the cost structures of the project that has been provided by the
company (Braglia and Frosolini 2014). The first phase is the planning phase, which incurs
the price of around $ 10000 and the cost structure is around $ 30000. Cost structure is the
cost that is incurred by the overall phase within the overall time period. The next phase is

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the definition and design phase, which has incurred a price of $ 25000 and cost structure of
$ 145000. It also includes the process of implementation phase that has incurred the price
around $ 12000 and the cost structures is around $ 60000. At last, the conversion phase is
included that points out the price of $ 13000 and cost structure of $ 30000 that has been
incurred during the overall process. Therefore, these are the cost that would be incurred in
processing the overall phases in the project.
Acceptance Criteria
PHL limited is required to be associated with the overall list of deliverables that has
been extracted from the Statement of Work. The deliverables that has been defined in the
overall process of project and is required to be understood by all the parties that are
associated with the project (Floricel et al. 2014). In addition to this, site development
process includes the process of development of the site that are required to be associated
with the overall process of planning. PHL limited would provide their requirement as per
which the project would be completed within the allocated time period. The requirements
and established metrics are to be initiated with the project for creating the new design for
the project. The outer parties has the clear connection with the companies for which the
project would be completed in a simple way and in smooth manner. The quotation would be
send by the company to the clients at which they would accept it by mentioning the price
that would be incurred during accomplishment of the project. The appointed manager for
the project has the authority to accept the work that has been provided by the clients.
Acceptance
The contractor named below verifies that the terms of this Statement of Work
are acceptable. The parties hereto are each acting with proper authority by their

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respective companies.
Pashendale Holding Ltd [Contractor company name]
Company name Company name
Full name Full name
Title Title
Signature Signature
Date Date

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