Strategic Project Management MBA41: Pashendale Holdings SOW Report
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This document presents a Statement of Work (SOW) for Pashendale Holdings Ltd's website redevelopment project. The project is divided into four phases: planning, designing, implementation, and conversion. The SOW details the project's scope, outlining activities within and outside the scope, work requirements for each phase, schedule milestones, and a fixed-fee pricing structure. It defines acceptance criteria for each review stage, including contractor selection, design review, implementation review, and project completion review, ensuring alignment with project objectives and stakeholder satisfaction. The document also includes a Work Breakdown Structure (WBS) to sequence project tasks. The total project budget is $265,000, and the project is expected to be completed within five months.
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Statement of Work
Date 04/08/2018
Project Name Pashendale Holdings Ltd (PHL) Website Redevelopment
Prepared by [insert your name]
Introduction/Background
This project has been initiated by Pashendale Holdings which is an Australian Construction company for
the redevelopment of its website. The contract has been awarded to an independent contractor. The new
website would include development of new content including testimonials, company news affiliate
network, and industry updates. It also includes development of the website with a new user-friendly
interface allowing customers to provide an easy feedback to the company staff. The project would be
completed in four phases including planning, designing, implementation, and conversion (Cliff COnsulting,
2007).
The company currently runs a website on Weebly platform with a free Domain Provided which is not
owned by the company. However, the company is planning to improve its branding in the digital space for
which it is planning to have its own DNS and a website implemented on it with additional features as
already discussed. For this, the company plans to revive its old design and build a completely new
website with some content used from the old website while new features are also developed. The
company does not have a staff of its own who is equipped to handle such projects and thus, the contract
of the redevelopment project needs to be outsourced to an external contractor. For this, the company
intends to select an external supplier of the project management services and put the responsibility of the
whole development process on the independent contractor. This statement of work defines the scope of
the project that would be awarded to the contractor as well as identified the processes that would be used
for contractor selection and those executed by the contractor upon taking the project. The project is
awarded a budget of $2,65,000 and the project needs to be completed in 5 months’ time (Leroy, 2012).
Project Scope
The project involves four phases of development including planning, designing, implementation and
conversion. In the planning phase, the independent contractor would interview the CEO, Virna
Pashendale to gather requirements of the project and based on these requirements, metrics would be
developed for measurement of the project performance. Based on the requirements, a scope would be
developed and the Statement of Work Would be released upon reviewing the selection process for
contractor. In designing phase, website design would be developed by the contractor team and submitted
as a proposal to the CEO for approval. Once design is approved, the new website would be coded and
tested. Upon completion of testing, a review would be submitted and then implementation phase would
behind with implementation of the website on PHL servers. After this implementation, website support
would be provided and a review would be conducted. Training would then be provided to the PHL staff by
the contractor and project closure would follow (Dinsmore & Brewin, 2010).
Activities that would be within the scope of the project include:
Gathering requirements of the project from the CEO and staff of the company on the features and
content that is to be developed on the redesigned website
Development of performance metrics for project review and the review of the website
Development and release of statement of work containing details of the project scope and
acceptance criteria’s for completion of each project phase.
© 2018 Pashendale Holdings Ltd Statement of Work 1
Date 04/08/2018
Project Name Pashendale Holdings Ltd (PHL) Website Redevelopment
Prepared by [insert your name]
Introduction/Background
This project has been initiated by Pashendale Holdings which is an Australian Construction company for
the redevelopment of its website. The contract has been awarded to an independent contractor. The new
website would include development of new content including testimonials, company news affiliate
network, and industry updates. It also includes development of the website with a new user-friendly
interface allowing customers to provide an easy feedback to the company staff. The project would be
completed in four phases including planning, designing, implementation, and conversion (Cliff COnsulting,
2007).
The company currently runs a website on Weebly platform with a free Domain Provided which is not
owned by the company. However, the company is planning to improve its branding in the digital space for
which it is planning to have its own DNS and a website implemented on it with additional features as
already discussed. For this, the company plans to revive its old design and build a completely new
website with some content used from the old website while new features are also developed. The
company does not have a staff of its own who is equipped to handle such projects and thus, the contract
of the redevelopment project needs to be outsourced to an external contractor. For this, the company
intends to select an external supplier of the project management services and put the responsibility of the
whole development process on the independent contractor. This statement of work defines the scope of
the project that would be awarded to the contractor as well as identified the processes that would be used
for contractor selection and those executed by the contractor upon taking the project. The project is
awarded a budget of $2,65,000 and the project needs to be completed in 5 months’ time (Leroy, 2012).
Project Scope
The project involves four phases of development including planning, designing, implementation and
conversion. In the planning phase, the independent contractor would interview the CEO, Virna
Pashendale to gather requirements of the project and based on these requirements, metrics would be
developed for measurement of the project performance. Based on the requirements, a scope would be
developed and the Statement of Work Would be released upon reviewing the selection process for
contractor. In designing phase, website design would be developed by the contractor team and submitted
as a proposal to the CEO for approval. Once design is approved, the new website would be coded and
tested. Upon completion of testing, a review would be submitted and then implementation phase would
behind with implementation of the website on PHL servers. After this implementation, website support
would be provided and a review would be conducted. Training would then be provided to the PHL staff by
the contractor and project closure would follow (Dinsmore & Brewin, 2010).
Activities that would be within the scope of the project include:
Gathering requirements of the project from the CEO and staff of the company on the features and
content that is to be developed on the redesigned website
Development of performance metrics for project review and the review of the website
Development and release of statement of work containing details of the project scope and
acceptance criteria’s for completion of each project phase.
© 2018 Pashendale Holdings Ltd Statement of Work 1
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Review of contract selection process, design of website, implementation process, and project
completion review
Development and approval of new design with user friendly interface and content elements like
testimonials, company news affiliate network, and industry updates (C.R & Thomas, 2011)
Coding of website as per approved design
Testing of the developed code for the determination of bugs and their elimination before marking
project completion
Implementation of website code on PHL servers and assurance of the code running in the
systems effectively.
Training of PHL employees on the new website including CEO, CMO, and the staff of the
company
Activities that would be out of the scope of the project include:
Development of the internal intranet site of the company
Review of the Training outcome
Work Requirements
The project would be completed in four phases with each phase involving following tasks to be
completed:
Planning: in this phase, independent contractor who is outsourced the work of the project of website
development, would talk to the staff and CEO of the company to gather requirements of the development
project. This would include the interface needs, content types and features development. Once
requirements are fixed, metrics are developed by the contractor for performance measurement. Based on
the requirements, a statement of work would be developed and released for the contractor. The CEO
would be reviewing the contractor selection process before the project is finally awarded to the selected
contractor (Ayyalaraju, 2017).
Designing: In this phase, new design would be created, reviewed and approved for the website
redevelopment requirement based on which the codes would be developed and tested.
Implementation: The new design codes would be implemented on PHL servers and review of the
implementation process would be conducted by Sennveasna Naveen, the CMO of the company with the
help of his three advisors. For this review, the independent contractor would be presenting a status
update to CMO on implementation.
Conversion: During this phase, the project would be concluded and the contractor would present the
closure report along with task checklist to CMO of the company who would review the project completion
and would give a final sign off (Mushtaq, 2016).
The tasks that would be performed on the project as defined would be sequenced as per the Work Break
Down Structure given below:
1.0 Project Planning
1.1 Requirement gathering
1.2 Metrics
1.3 SOW release
1.4 Contractor Selection review
2.0 Designing
2.1 Web design
2.2 Proposal
2.2.1 Development proposal
2.2.2 Design Review
© 2018 Pashendale Holdings Ltd Statement of Work 2
completion review
Development and approval of new design with user friendly interface and content elements like
testimonials, company news affiliate network, and industry updates (C.R & Thomas, 2011)
Coding of website as per approved design
Testing of the developed code for the determination of bugs and their elimination before marking
project completion
Implementation of website code on PHL servers and assurance of the code running in the
systems effectively.
Training of PHL employees on the new website including CEO, CMO, and the staff of the
company
Activities that would be out of the scope of the project include:
Development of the internal intranet site of the company
Review of the Training outcome
Work Requirements
The project would be completed in four phases with each phase involving following tasks to be
completed:
Planning: in this phase, independent contractor who is outsourced the work of the project of website
development, would talk to the staff and CEO of the company to gather requirements of the development
project. This would include the interface needs, content types and features development. Once
requirements are fixed, metrics are developed by the contractor for performance measurement. Based on
the requirements, a statement of work would be developed and released for the contractor. The CEO
would be reviewing the contractor selection process before the project is finally awarded to the selected
contractor (Ayyalaraju, 2017).
Designing: In this phase, new design would be created, reviewed and approved for the website
redevelopment requirement based on which the codes would be developed and tested.
Implementation: The new design codes would be implemented on PHL servers and review of the
implementation process would be conducted by Sennveasna Naveen, the CMO of the company with the
help of his three advisors. For this review, the independent contractor would be presenting a status
update to CMO on implementation.
Conversion: During this phase, the project would be concluded and the contractor would present the
closure report along with task checklist to CMO of the company who would review the project completion
and would give a final sign off (Mushtaq, 2016).
The tasks that would be performed on the project as defined would be sequenced as per the Work Break
Down Structure given below:
1.0 Project Planning
1.1 Requirement gathering
1.2 Metrics
1.3 SOW release
1.4 Contractor Selection review
2.0 Designing
2.1 Web design
2.2 Proposal
2.2.1 Development proposal
2.2.2 Design Review
© 2018 Pashendale Holdings Ltd Statement of Work 2

2.2.3 Approval
2.3 Coding
2.4 Testing
3.0 Implementation
3.1 Implementation on PHL servers
3.2 Website support
3.3 Implementation Review
3.4 Training
4.0 Project Closure
4.1 Project Completion review
4.2 Approval
4.3 Status updates
4.4 Project Closure (Devi & Reddy, 2012)
Schedule/Milestones
The table below shows the major milestones of the project with their completion dates.
Task Finish Date
Requirement gathering 6th Aug 2018
Metrices Development 7th Aug 2018
SOW Release 17th Aug 2018
Contractor selection review 26th Sept 2018
Design Approval 7th Sept 2018
Website Design review 27th Oct 2018
Coding 17th Nov 2018
Testing 4th Dec 2018
Implementation review 5th Dec 2018
Training 15th Dec 2018
Project Completion review 18th Dec 2018
Project Closure 24th Dec 2018
(RCF, 2003)
Pricing
The project has been outsourced to an independent contractor with a fixed fee set for each project phase
as presented in the table below:
Project Phase Price Cost Structure
Planning $30,000 Fixed Fee
Design $145,000 Fixed Fee
Implementation $60,000 Fixed Fee
Conversion $30,000 Fixed Fee
© 2018 Pashendale Holdings Ltd Statement of Work 3
2.3 Coding
2.4 Testing
3.0 Implementation
3.1 Implementation on PHL servers
3.2 Website support
3.3 Implementation Review
3.4 Training
4.0 Project Closure
4.1 Project Completion review
4.2 Approval
4.3 Status updates
4.4 Project Closure (Devi & Reddy, 2012)
Schedule/Milestones
The table below shows the major milestones of the project with their completion dates.
Task Finish Date
Requirement gathering 6th Aug 2018
Metrices Development 7th Aug 2018
SOW Release 17th Aug 2018
Contractor selection review 26th Sept 2018
Design Approval 7th Sept 2018
Website Design review 27th Oct 2018
Coding 17th Nov 2018
Testing 4th Dec 2018
Implementation review 5th Dec 2018
Training 15th Dec 2018
Project Completion review 18th Dec 2018
Project Closure 24th Dec 2018
(RCF, 2003)
Pricing
The project has been outsourced to an independent contractor with a fixed fee set for each project phase
as presented in the table below:
Project Phase Price Cost Structure
Planning $30,000 Fixed Fee
Design $145,000 Fixed Fee
Implementation $60,000 Fixed Fee
Conversion $30,000 Fixed Fee
© 2018 Pashendale Holdings Ltd Statement of Work 3

TOTAL $2,65,000
The total budget of management of the website redesigning project is $2,65,000. Each phase of the
project would be utilizing a part of this budget and thus, the budget would only be released for the next
phase as per requirement once the previous phase has been completed and approved to ensure that the
project team does not deviate from the initially defined budget for the project.
Acceptance Criteria
The statement of work would be prepared by the independent contractor to the CEO of the company who
would be accepting the deliverables at every stage. Each stage of the project would be updated to the
CEO or CMO by the independent contractor upon its completion. The meetings would be conducted
between the contractor and the CEO for the review of contractor selection process and website design. In
this review, the CEO would be checking if all the deliverables have been completed till the time and if
there are any variations from the budget and the schedule. The acceptance of the phase would be based
on the website design elements such that the project stage is approved only when the design contains all
content elements and has a user friendly interface planned for better customer service.
The CEO would review and approve the website development proposal first after which the coding would
begin. Upon development of the code, testing would be done and the final codes would be implemented
in the servers of the company. The status would be updated weekly by the contractor to the CMO in their
meetings. The final update of the implementation would be submitted to the CMO who would be reviewing
the implementation. For this review, CMO would take help from his three advisors. This review would be
conducted on the basis of criteria like completion of all previous activities, implementation of all interfaces
and content elements on the website, and training of the company staff on new developments. This stage
would get acceptance only if all the bugs found during testing are eliminated and all the identified
requirements of the stakeholders are fulfilled by the website developed. The acceptance criterial for the
implementation phase would also include satisfactory completion of training, implementation of codes in
all the company server with them up and running.
Upon review and approval of implementation, the project would near its completion and a final review
would be conducted by the CEO on the project completion by furnishing closure documentation from the
contractor. This review would check the project scope completion, schedule variations, and budget
utilization. The acceptance criteria for this final phase of the project would be submission of all the project
closure documents, satisfactory metrices for the project as recorded in the closure reports, completion of
the closure checklist by the contractor, and approval of the closure documents by the CEO of the
company.
The table below summarizes the acceptance criteria for each review on the project
Review Acceptance Criteria Reviewer
Contractor Selection Financial soundness of contractor reflected
by financial stability, credit rating, and
financial status
Technical ability of contractor reflected by
experience, personnel, and service
capabilities (NYU, 2015)
Management capability of contractor
defined by past performance, technical
personnel experience, and management
knowledge of the company
Contractor reputation to be good judged by
past failures, past owner-contractor
relationships, and time in business (Puri
CEO
© 2018 Pashendale Holdings Ltd Statement of Work 4
The total budget of management of the website redesigning project is $2,65,000. Each phase of the
project would be utilizing a part of this budget and thus, the budget would only be released for the next
phase as per requirement once the previous phase has been completed and approved to ensure that the
project team does not deviate from the initially defined budget for the project.
Acceptance Criteria
The statement of work would be prepared by the independent contractor to the CEO of the company who
would be accepting the deliverables at every stage. Each stage of the project would be updated to the
CEO or CMO by the independent contractor upon its completion. The meetings would be conducted
between the contractor and the CEO for the review of contractor selection process and website design. In
this review, the CEO would be checking if all the deliverables have been completed till the time and if
there are any variations from the budget and the schedule. The acceptance of the phase would be based
on the website design elements such that the project stage is approved only when the design contains all
content elements and has a user friendly interface planned for better customer service.
The CEO would review and approve the website development proposal first after which the coding would
begin. Upon development of the code, testing would be done and the final codes would be implemented
in the servers of the company. The status would be updated weekly by the contractor to the CMO in their
meetings. The final update of the implementation would be submitted to the CMO who would be reviewing
the implementation. For this review, CMO would take help from his three advisors. This review would be
conducted on the basis of criteria like completion of all previous activities, implementation of all interfaces
and content elements on the website, and training of the company staff on new developments. This stage
would get acceptance only if all the bugs found during testing are eliminated and all the identified
requirements of the stakeholders are fulfilled by the website developed. The acceptance criterial for the
implementation phase would also include satisfactory completion of training, implementation of codes in
all the company server with them up and running.
Upon review and approval of implementation, the project would near its completion and a final review
would be conducted by the CEO on the project completion by furnishing closure documentation from the
contractor. This review would check the project scope completion, schedule variations, and budget
utilization. The acceptance criteria for this final phase of the project would be submission of all the project
closure documents, satisfactory metrices for the project as recorded in the closure reports, completion of
the closure checklist by the contractor, and approval of the closure documents by the CEO of the
company.
The table below summarizes the acceptance criteria for each review on the project
Review Acceptance Criteria Reviewer
Contractor Selection Financial soundness of contractor reflected
by financial stability, credit rating, and
financial status
Technical ability of contractor reflected by
experience, personnel, and service
capabilities (NYU, 2015)
Management capability of contractor
defined by past performance, technical
personnel experience, and management
knowledge of the company
Contractor reputation to be good judged by
past failures, past owner-contractor
relationships, and time in business (Puri
CEO
© 2018 Pashendale Holdings Ltd Statement of Work 4
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& , 2014).
Design review This review would have acceptance criteria
based on the performance metrics that
have to be as follows:
Project costs must not exceed the
budget
The project delivery schedule must
be as per the defined milestones
Block diagram of the website must
have consideration for all
requirements
A friendly user interface has been
designed as per the project
requirements
CEO
Implementation review The acceptance would be based on the
following questions that have to be
answered positively:
Are results of implementation
matching project objectives
Are deliverables as per
expectations?
Are users of the company
adequately trained on new
website? (Karlick, 2010)
has a comparison been made of
the project progress with planned
schedule and budget?
Are needs of individuals defining
requirements satisfied? (EFFO,
2009)
CMO
Project Completion review The final completion of the project would
be accepted only with the following
achieved:
Back up of the website codes has
been taken
Testing is completed and the
identified bugs have been
removed
All project requirements are
implemented and approved
User acceptance testing has been
conducted positively
Deliverables have been approved
by CMO and CEO and signed off
(Sabyasachi, 2018)
All project documents are
submitted by the contractor with
latest updates to the CEO
All costs have been verified,
invoices generated, and payments
made
Training has been provided to the
company staff by contractor
CEO
© 2018 Pashendale Holdings Ltd Statement of Work 5
Design review This review would have acceptance criteria
based on the performance metrics that
have to be as follows:
Project costs must not exceed the
budget
The project delivery schedule must
be as per the defined milestones
Block diagram of the website must
have consideration for all
requirements
A friendly user interface has been
designed as per the project
requirements
CEO
Implementation review The acceptance would be based on the
following questions that have to be
answered positively:
Are results of implementation
matching project objectives
Are deliverables as per
expectations?
Are users of the company
adequately trained on new
website? (Karlick, 2010)
has a comparison been made of
the project progress with planned
schedule and budget?
Are needs of individuals defining
requirements satisfied? (EFFO,
2009)
CMO
Project Completion review The final completion of the project would
be accepted only with the following
achieved:
Back up of the website codes has
been taken
Testing is completed and the
identified bugs have been
removed
All project requirements are
implemented and approved
User acceptance testing has been
conducted positively
Deliverables have been approved
by CMO and CEO and signed off
(Sabyasachi, 2018)
All project documents are
submitted by the contractor with
latest updates to the CEO
All costs have been verified,
invoices generated, and payments
made
Training has been provided to the
company staff by contractor
CEO
© 2018 Pashendale Holdings Ltd Statement of Work 5

Once all the acceptance criteria defined in individual stages are fulfilled, the review is approved by the
CEO or CMO respectively and only after this approval would the next stage of the project follow.
Acceptance
The contractor and the representatives of the company with names as provided below would be involved
in the acceptance of the terms defined in this Statement of Work are acceptable. The representatives of
the two contracting parties including Pashendale Holding and the Independent contractor would be acting
as authority for their companies respectively.
Pashendale Holding Ltd ABC Contractors
Company name Company name
Virna Pashendale Allen Wasp
Full name Full name
CEO Project Manager
Title Title
Signature Signature
Date Date
Pashendale Holding Ltd
Company name
Sennveasna Naveen
Full name
CMO
Title
Signature
Date
© 2018 Pashendale Holdings Ltd Statement of Work 6
CEO or CMO respectively and only after this approval would the next stage of the project follow.
Acceptance
The contractor and the representatives of the company with names as provided below would be involved
in the acceptance of the terms defined in this Statement of Work are acceptable. The representatives of
the two contracting parties including Pashendale Holding and the Independent contractor would be acting
as authority for their companies respectively.
Pashendale Holding Ltd ABC Contractors
Company name Company name
Virna Pashendale Allen Wasp
Full name Full name
CEO Project Manager
Title Title
Signature Signature
Date Date
Pashendale Holding Ltd
Company name
Sennveasna Naveen
Full name
CMO
Title
Signature
Date
© 2018 Pashendale Holdings Ltd Statement of Work 6

Article I. References
Ayyalaraju, R., 2017. Requirement Analysis and Gathering – and Gathering – a Primer a Primer, s.l.:
SOAIS.
C.R, K. & Thomas, S. M., 2011. Requirement Gathering for small Projects using Agile Methods. IJCA, pp.
122-128.
Cliff COnsulting, 2007. A Systems Implementation Project Planning Guide, s.l.: Cliff Consulting.
Devi, T. & Reddy, V., 2012. Work Breakdown Structure of the Project. International Journal of
Engineering Research and Applications , pp. 683-686.
Dinsmore, P. C. & Brewin, J. C., 2010. The AMA Handbook of Project management, s.l.: AMACOM.
EFFO, 2009. Serving the Community Through Successful Project Delivery: A User Guide to Post
Implementation Reviews , s.l.: EFFO.
Karlick, M., 2010. Framework for Conducting Post Implementation Reviews (PIR), s.l.: Booz Allen
Hamilton, Inc..
Leroy, A., 2012. Requirements Gathering Rules Basic guidelines for any project, s.l.: BDPA National
Technology Conference.
Mushtaq, J., 2016. Different Requirements Gathering Techniques and Issues. INTERNATIONAL
JOURNAL OF SCIENTIFIC & ENGINEERING RESEARCH, pp. 835-840.
NYU, 2015. Guidelines for Writing a Scope of Work, s.l.: NYU.
Puri, D. & S., 2014. Evaluating The Criteria for Contractors’ Selection and Bid Evaluation. International
Journal of Engineering Science Invention, pp. 44-48.
RCF, 2003. Work Breakdown Structure, s.l.: U.S. Department of Energy.
Sabyasachi, 2018. The Importance of Having Clearly Defined Acceptance Criteria in Your Projects, s.l.:
Simplilearn.
© 2018 Pashendale Holdings Ltd Statement of Work 7
Ayyalaraju, R., 2017. Requirement Analysis and Gathering – and Gathering – a Primer a Primer, s.l.:
SOAIS.
C.R, K. & Thomas, S. M., 2011. Requirement Gathering for small Projects using Agile Methods. IJCA, pp.
122-128.
Cliff COnsulting, 2007. A Systems Implementation Project Planning Guide, s.l.: Cliff Consulting.
Devi, T. & Reddy, V., 2012. Work Breakdown Structure of the Project. International Journal of
Engineering Research and Applications , pp. 683-686.
Dinsmore, P. C. & Brewin, J. C., 2010. The AMA Handbook of Project management, s.l.: AMACOM.
EFFO, 2009. Serving the Community Through Successful Project Delivery: A User Guide to Post
Implementation Reviews , s.l.: EFFO.
Karlick, M., 2010. Framework for Conducting Post Implementation Reviews (PIR), s.l.: Booz Allen
Hamilton, Inc..
Leroy, A., 2012. Requirements Gathering Rules Basic guidelines for any project, s.l.: BDPA National
Technology Conference.
Mushtaq, J., 2016. Different Requirements Gathering Techniques and Issues. INTERNATIONAL
JOURNAL OF SCIENTIFIC & ENGINEERING RESEARCH, pp. 835-840.
NYU, 2015. Guidelines for Writing a Scope of Work, s.l.: NYU.
Puri, D. & S., 2014. Evaluating The Criteria for Contractors’ Selection and Bid Evaluation. International
Journal of Engineering Science Invention, pp. 44-48.
RCF, 2003. Work Breakdown Structure, s.l.: U.S. Department of Energy.
Sabyasachi, 2018. The Importance of Having Clearly Defined Acceptance Criteria in Your Projects, s.l.:
Simplilearn.
© 2018 Pashendale Holdings Ltd Statement of Work 7
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