BMP6002: Strategic Management Report - Aldi's Strategy Evaluation

This report provides a comprehensive strategic analysis of Aldi, a major supermarket chain. It begins with an introduction to strategic management and then delves into Aldi's mission and vision, purpose, and objectives. The main body of the report includes an assessment of Aldi's competitive advantage using the VRIO framework, followed by a PESTEL analysis of the external environment. Porter's Five Forces model is applied to evaluate the industry's competitive dynamics. The report reviews Aldi's overall organizational strategy, concluding with a summary of key findings and recommendations. The analysis incorporates relevant academic literature and provides a thorough evaluation of Aldi's strategic positioning and future prospects.