Strategic Management Consultancy: Google Company Analysis

This report provides a comprehensive analysis of Google, a leading technology company specializing in internet-related services and online advertising. The report begins with a historical overview, detailing Google's founding and evolution, and then examines its current operations and services, including search engine, advertising, and various consumer products. The core of the analysis focuses on Google's mission, vision, and value statements, evaluating their impact on the company's strategic direction. A SWOT analysis is conducted to assess Google's strengths, weaknesses, opportunities, and threats, providing insights into its competitive advantages and vulnerabilities. The report further delves into industry and competitive analysis, including an examination of Google's competitors and the bargaining power of buyers, threats of substitution, and new entry. Finally, the report explores Google's organizational growth strategy, evaluating its suitability, feasibility, and acceptability, and concludes with strategic recommendations. The analysis is based on the Strategic Management Consultancy (SMC) brief, which tasked the author with analyzing a chosen company and preparing a presentation of the findings. The report also covers the company's mission, vision, value system, and growth strategy.

Running Head: Company Analysis
Company Analysis

Company Analysis 1
Table of Contents
Introduction:....................................................................................................................................2
Company History and Current Overview........................................................................................2
Current Overview.........................................................................................................................4
Evaluation of the Vision, Mission and the Value Statement...........................................................5
SWOT Analysis...............................................................................................................................7
Strength of the Google:................................................................................................................8
Weakness of the Google..................................................................................................................9
Opportunities of the Google.......................................................................................................10
Threats for the Google...............................................................................................................10
Industry and the Competitive Analysis..........................................................................................10
Competition................................................................................................................................11
Bargaining Power OF the Buyers..............................................................................................11
Threat of the Substitution...........................................................................................................12
Threat of the New Entry.............................................................................................................13
Organization Growth Strategy.......................................................................................................13
Evaluation of the strategy in terms of the SFA..............................................................................15
Suitability of the Strategy..........................................................................................................15
Feasibility of the Strategy..........................................................................................................15
Acceptability of the Strategy......................................................................................................16

Company Analysis 2
Strategy Recommendation and Implementation............................................................................17
Conclusion.....................................................................................................................................20
References......................................................................................................................................22

Company Analysis 3
Introduction: In this present paper, we are hired by Strategic Management Consultancy to
analyze any random company. The company can be either public or a startup company. The
SMC has provided us with various companies from which we were asked to choose a company,
and completely analyze it. In this, we will analyze the company, and we will also talk about the
mission, vision statement and what is the value system of the company. In this, we will also talk
about the growth strategy of the company. We will also cover various aspects that are related to
the company. The SMC is one of the international firms, and gave us the opportunity to do the
company analysis and also prepare the PowerPoint Presentation to present the complete analysis
of the company. So I chose the company ‘ Google’, and it is one of the leading companies, that
helps in providing the services related to the internet.(Lazer, D., Kennedy et al. 2014).
Company History and Current Overview
The Google is one of the top leading companies, and it is one of the American multinational
technology that focuses on specializing the internet-related services and products. It also focuses
on the online advertisement technology .The Google is a type of the search engine in which we
can find all the type of the information related to everything. Basically, the Google provides us
with useful information about anything and also focus on the images and the video clips of any
particular thing. The Google began in the January 1996, and thus it gained huge success with its
advent, it gained heights in 1999.It’s headquarters are in the Mountain View, California.
Everyone says that Google is a nice platform in America to work with and all the employees
have ranked them high in the Pascal’s. The services it provides to the people is the email, video,
images, various information and other numerous things .We can say that the existence of the
Google has made the life easy for everyone. The mission is that to organize the information in a

Company Analysis 4
chronological way and make that information accessible to the universe. The parent organization
is the Alphabet Inc. The product and the services that it offers are as follows:
 Advertising
 Search Engine
 Enterprise Services
 Consumer Services
 Software
 Internet Services
 Other Products
The first funding for the Google was done in the August 1998, and the maximum
contribution of the $ 100,000 and the co-founders of the Google are the Sun,
Microsystems which are incorporated .The logo of the Company is as follows:
So as we know that the Google Company is one of the famous company and it had made the life
of the people easy .It is all related to the information which one can get when he/she don’t know
the alphabet of it. The logo of the company is the original homepage and the simple design
because the company designers were not that much experienced in the HTML and the markup
language and also they were poor in designing the website.

Company Analysis 5
The domain name of the Google was registered in the September 1997.
Current Overview
The Google was founded by the Larry Page and Sergey Brin, and they were the students in the
Standford University. The Google was officially launched in 1998 .The Google is high energy
and the work environment is fast in pace .The Company just retain the highest minded people in
the Company. There are 57 worldwide locations and not including the one in the United States.
There is a very good working environment, and the people feel privileged to work with the
Google because there is very good working environment and there are thousands of the
employees that are working with it. It is one of the helping hands to the world as all the
information is accessible to the whole world. The products associated with it follow:
 Google Map
 Google Chrome
 Gmail
 Google Drive
 Google Calendar
 Google Play Store
Evaluation of the Vision, Mission, and the Value Statement
Google Vision, Mission, and the Value statement are important for making the company run and
the mission and the vision statement focus on the fulfilling the objectives and the goal of the
organization. These are the company strategic direction. The vision and the mission statement

Company Analysis 6
are the important part of the organization. There are 30 million websites for the search engine to
focus, Undoubtedly, the scope of the company is very broad.
In this, we will be discussing the Vision, Mission, and the Value Statement. The mission
statement is one of the statements that tell why the company exists. The mission statement talks
about the reason of the company existence and the short-term goals of the company. The mission
of the Google says that "make money without doing the evil" and the work should be
challenging, and the challenge should provide you the biggest fun. Coming to the official
company website that states "organize the world information and make it accessible and useful."
The Company mission statement says that there are the high –energy and fast pace work
environment and that what remains are the brightest and the highest mind of the people there.
The Google Company focuses on the 10 most important Mission statements which are as
follows:
 It is a helping Hand: In this, the Google Company acts as the helping Hand and it helps in
connecting so many people and providing them the best information and that information.
 Focus: In this, it focuses on providing the information that is reliable and fruitful to the
company.
 Best Motivation: It focuses on providing the best motivation to the people, and the
company follows that the Happy Employees are the productive ones.
 Fun and work should go hand-in-hand: It focuses on the quality of the work that the
company Google ask to do. Challenges are taken as the fun for the company but at the
time quality work is also more important.
 Innovation: There should be innovation at the same time, and it should be in the bloodline
of the people and the company too.

Company Analysis 7
 Make the World together: In this, the Google strictly work on the policy of making the
world together, and there is one user at a time.
 Training the Employees: In this, it focuses on enhancing the skills and the knowledge of
the people and providing them the best known to them.
 Make a good reputation: In this, the Company Google tries to make the good goodwill
and the good reputation in the eyes of the people.
 Free Meals: The Google also take care of the health of the people, and it will provide the
free meals to the people.
 Go to the depth where no one has gone: In this, the focus of the company is that they
should go in so depth or they should use the information that no one has used, and no one
is accessible to that news.
The vision statement talks about the future of the company. The vision statement talks
about the long-term objectives and the Google want to make it an excellent information
hub. The Google act as the smarter search engine. The Vision Statement talks about that
what should be the destination and where the company wants to reach in the future. The
Google Vision Statement focuses on the "to provide the information just in one click ."
The company aim is to provide the direct information to the people .The vision statement
talks about the three thinks that are the world's information, accessibility, and the one
click. The Google focus on the accessibility and the information provided by the search
engine .It is only one search engine that provides whole information and makes the
Google Company smarter. The company helps to access the information from and around
the world easily. The Google also focus on the innovation and also focus on the cost-
saving. The Google wanted to be the top leading company. The value Statement of the

Company Analysis 8
Google says that the company is responding to the refugee crisis and the 100% renewable
is just in the beginning and the value system also focus on the exploring the machine
learning and the techniques to diagnosis it and investing to make the difference.
SWOT Analysis
In this, we will talk about the SWOT analysis, and it refers to the strength, weakness, opportunity
and the threat .It is one of the structured methods that help in planning the four aspects and also
help in analyzing the competitive analysis .If we want to go for the competition, then we must do
the SWOT analysis . It also talks about the favorability and the non-affordability of the
organization in achieving the objectives. It also analyze the external and the internal factors
within the organization that helps them in achieving the goals. SWOT detailed definition which
is as follows:
S: It talks about the features of the business that provides the advantage to the company over the
others.
W: It talks about the features of the business that provides the disadvantage to the company over
the others.
O: It talks about the biggest platform that the company can get, and it helps the coming to grow
further.
T: It talks about the elements in the environment that can create the trouble for the company to
grow further

Company Analysis 9
So the SWOT analysis of the Google is as follows:
The strength of Google: The Google has the competency in the two main field, and they are as
follows:
 Search Engine
 Smart Phones
The search engine help in sorting the queries worldwide that is 70% and the smart
phones have conquered the market nearly 80% .These both are the boom for the
company, and they are the biggest strength of the company. By the annual revenues, the
Google is the largest revenue generating company. The Google is best in providing the
best in the search engines and the smart phones. They also add 30% to the play store
purchase. The strength of the Google is shown in this chart only which is as follows:

Company Analysis 10
The Google free operating system and the production software gives them the advantage
against the Microsoft. The advantage of the Google is also their disadvantage.
Weakness of the Google
In this, we will talk about the weakness of the Google and the advantage of the Google is also
their disadvantage. About 90% the Google is earning from the ads, and now the Google is
vulnerable to the fluctuation in demand for the ads. So we can say that this is the biggest
disadvantage that Google is facing. The Google also have the high turnover ratio for its
employees and the executive level post people.

Company Analysis 11
Opportunities of the Google
In this we will talk about the opportunities which Google is getting to grow further. The Google
is planning to expand into the enterprises market with the Android with the work and the chrome
with the work and these two will act as the biggest advantage and help the company to grow
further and do the best. The success is that the Company is earning really well from the
advertisements, and it should better expand in this field only.
Threats for the Google
In this, we will talk about the threats that the Google will come across and that will act as the
barrier for the growth of the company. The three competitors of the company are the Apple,
Amazon and the Facebook. The Facebook act as the barrier for the company to advertise on the
social media. The Google will act as the competitor in the ecosystem and Amazon also is the
great competitor of the Google .So the Google is focusing on the innovation so that there is a
great productivity and those entire thing doesn’t hamper the growth of the company.
Industry and the Competitive Analysis
In this, we will be talking of the Industry and the Competitive analysis of the Google and the
competition of the Google start with the Facebook, Amazon and the Apple. If anyone wants to
go for the competitive and the Industry analysis, then we should do the Porter Five Forces model.
In this, it takes the five Parameters that will analyze and examine the competition and how well
you are performing in terms of the suppliers, buyers, rivalry among the companies, a threat of the
new entry and the strong competition.
Based on Porter's model we can say that the threat of the completion is strongest and the
Company is the greatest competitors of the other companies. If we talk about the rivalry among
the companies or the threat of the substitution, then we can say that it is moderate. The