Strategic Agility Report: Evaluating Strategic Options for Oak Tree

This report, prepared by a junior business management consultant, analyzes the strategic agility of the Oak Tree tourism business. It begins with an introduction to strategic agility, emphasizing its importance in adapting to changing conditions and embracing innovation. The main body provides an overview of the firm's activities, including its accommodation, bar, and restaurant. It then identifies threats, such as the COVID-19 pandemic and limited finances, and opportunities, like uniqueness and dynamic pricing. The report explores strategic capabilities in a competitive environment, recommending authentic guest relationships and value-added services. It delves into developing strategic choices, including recognizing company biases, framing issues, and prototyping. The report evaluates strategic options and offers recommendations for effectiveness, such as increasing visitor numbers and leveraging technological advancements. The conclusion summarizes the findings, highlighting the significance of strategic agility for business success. This report is available on Desklib, a platform offering AI-based study tools and past assignments.

Strategic agility
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Table of Contents
Strategic agility................................................................................................................................1
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Overview of firm activities and recommendations................................................................3
Strategic capabilities in competitive environment.................................................................4
Developing strategic choices for company.............................................................................5
Evaluation of strategic options...............................................................................................6
Recommendations for effectiveness in strategic choices.......................................................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9
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INTRODUCTION
The strategic agility is related to core competency that helps within the professional
creativity that helps in adapting the strategic approaches as well as doing various approaches as
changing in condition while embracing opportunities that involves within innovation. As well as
behaviour indicators that helps to provide in each stages of the career. As well as agility is
related to the capability to move fast and easily in order to change or dealing with the challenges.
As well as this also helps within the setting and alignment of the business that will depend in the
context of respective business. The organisational agility can help to identify as the capabilities
of the company while adapting external as well as internal change. That assist in fast meet with
the customer demand as well as their expectations (Benzidia and Makaoui, 2020). Now, within
the context of the report, In the company McKinsey as the junior business management
consultant to assist the firm in order to create some of the strategic options of the firm. Apart
from this, the director of company Oak tree wants to identify the various management strategy of
internal external as well as competitive factors that will be discussed further within the report.
MAIN BODY
Overview of firm activities and recommendations
The oak tree is very reputed and successful tourism business, this business is family-owned
business with a turnover of 3 million. Apart, from this Oak tree business consist of holiday
accommodation that occupies really broad place of sleeping 90 guests at night as well as the Oak
tree also includes an authentic bar, restaurant, coffee and ice cream shop. This company is
having 100 staffs. Now further discussion is about organisation opportunity and threats.
Threats;
Pandemic of covid 19- The lockdown and shutdown of the business, this is the main
reason due to tourism business has been impacted very badly within the business. because no one
is expecting the lockdown worldwide. This will really give an impact very badly within the
tourism industry (Francis, 2020). That no one is expecting the lockdown. This will impact in
various ways on Oak tree business.
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Limited finances- The global economy is also going through the period of recession as
well as the company have further planned of development that is including possible
microbrewery as well as coffee roastery as well planning to establish a smoke house for their
guest. The company owner has the vision to provide unique quality of services. but due to
limited financial sources they are unable to provide these things
Expensive- as the oak industry also provides the time for staying the rates of the hotels to reach
out to the ordinary household families. Only of the business executive can reach. if the company
is comparing such of the rates (Karman, 2019). Usually, the company is providing such an
expensive stay to the peoples, this is one of the major weakness of company Oak tree. Because
this tourism service located within the village. So, the people of the village do
High taxes- tax rates on the hotel industry are differ from country to country. But the
administration is usually imposing is changing from nation to nation. But the government is
generally using the very high taxes on the hotels as well as restaurants. This is the reason there
no other choices to charge more from its customers.
Opportunities;
Uniqueness- as everyone know that is every good industry, if any of the guesthouse is
providing some of the exclusive knowledge of customers, then it is extremely credible that it
would attract more customers. This could be informed in the form of view this is the comfort
level that will provide by the Oak tree. This can differentiate from the competitors. Then this can
cash out from the unique experiences.
Dynamic prices- The dynamic prices mean charging the different prices for the same
services. for instances, all the rooms as well as the hotels that are same and they have giving the
same facilities. But the rooms are carrying the better view to paying more to the clients. If the
manager is applying the dynamic changes within the company(Marhraoui, and El Manouar
2020). That will help the company in various way to influence the customers.
Strategic capabilities in competitive environment
The modest landscape for the current hotels is more and more stimulating than ever with
the new brand concepts as well as supply channels. Within this crowded environment. This is
finding the new way to stand within the competition. There are steps of competitive advantage of
the oak industry.
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Create authentic relationship through guest response- This is more luxurious to
attract the new corporate that brings the new relationship. This will helpful to take feedback from
the valuable internal things that what are doing correct and where to recover. As well as engage
the planners with the help of public media and travel the website as well as build the relationship
to increase the brand loyalty. As well as to responding the reviews also help to highlight the
improvement opportunities, this will helpful in several experiences of the customers.
Make value added meaningful- this will give understanding the value for audience that
may depend in the guest receiving that is something extra. But there are some of the incentives
also align with the customers. this will help in finding appropriate perks as well as audience that
can help to differentiate the property from the competition and help to attract the new guest.
Streamline direct booking- direct booking will also helpful within the hotel website that
offers an opportunity for add on services. this will help in providing direct booking that offers
the free food as well as drinks for the complimentary (Sabahi and Parast, 2020). Finally direct
booking offers the opportunity to connect within the groups.
Developing strategic choices for company.
Strategic choices are referred to a decision that identifies future strategy of a company and it
is generally based on company that selects a path between different other alternative which will
successfully accomplishes company’s objective. As a business leader has a key operational
activity to facilitate the creation of aspirations as well as strategic direction for a company.
Without having a well-crafted strategy in their place company is said to be merely a collection of
individuals that are pursuing their objectives which are recorded by company. So in that case
strategic choice plays an important role in carrying out business performances in terms of
strategic choice. As in terms of oak tree strategic choice for company could be made on the basis
of following steps which are as follows:
 Recognising company's strategy bias: As in terms of oak tree in order to improve their
ways of strategizing company needs to begin measuring them self in order to decagon
icing their strategy bias. As it relates in revealing strategic choice which is designed in an
optimal way so that it could accomplish goals of company. In order to develop strategic
choice for company it is necessary for company to determine their strategic bias that
could be occurred in their workplace and leads to create a challenge in working.
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 Conceiving strategy as creating as well as making choices: As in terms of oak tree
company could conceive various strategies according to the work as well as create
various choices in order to select any alternative among various strategy in terms of
making choices. As there are various choices which could be carried through divergent
thinking, imaginative, searching various strategical options in order to deal with
challenges of company it’s through their strategic choices.
 Framing right issues as well as resolving problems: As in terms of oak tree in order to
develop a strategic choice for them company codes trait identify their issues and
problems that they are facing in their working operations and according to that frame
different strategic choices that could resolve their issues by using choices.
 Prototyping to accelerate learning and improving strategic option: In terms of oak tree
company code prototype in terms of their accelerating learning as well as improving their
strategic options so that their goals and objectives could be made easily by higher level of
performance (Marhraoui, and El Manouar 2020).As by keeping prototyping incomplete
strategic choice it will help in accelerating learning about various risky assumptions as
well as uncertainty that could occurred in company e so that it they will be able to get
resolved in an effective manner.
 Taking a scientific approach to make choice: As in terms of oak tree when various
strategic choices are identified then company requires to use any scientific approach in
terms of quantitative as well as qualitative interpretations that could help them in
resolving their challenges in an effective way. As when choices are carried it could help
in in carrying out their working practices effectively by directing as well as providing
them various operations according to market needs.
Evaluation of strategic options.
It has been evaluated that company is using various strategic choices that could be helpful
in providing them effectiveness in their working. In terms of oak tree companies using strategic
choice of collecting feedback from guest customers by reviewing their destinations as well as
providing them value propositions in order to gain customer experiences. As by using these
strategic choices there are certain value proposition that could be used by company in order to
provide destination management that it could be accessible by them in order to carry their
working practices (Shiranifar, Rahmati and Jafari 2019). As company is using effective
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feedback reviews of guest customers so that strategic agility could be maintained in their
operations. Along with that company could use technological advancement in terms of providing
online sales as well as promotion which could be beneficial for company in carrying out their
work prospective. By having technological development company will be able to collect
effective feedbacks from customers and according to that make their operations in an effective
way.
Recommendations for effectiveness in strategic choices.
There are certain recommendations that could be provided to company in order to improve
their strategic choice for developing efficiency of working. In terms of oak tree some of
recommendations that could be provided to company are as follows:
 Company is recommended to increase their trends in numbers of visitors seeking in terms
of authentic experience as well as destinations for having effective choices.
 Company should provide definitions to heritage as well as culture that could offer them
environmental wildlife of their customers.
 Company is recommended to have plan development in national parks.
 Oak tree should focus on having technological developments in terms of having online
sales as well as promotion in order to expand their business practices.
 Oak tree should carry international attractiveness of national Park brand as well as their
status in order to provide customers an effective experience.
 Company is recommended to make efforts in order to extend Scottish traditional tourist
market in terms of season which are beyond busy summer months as well as to attract
more customers in other seasons also so that their goals and revenues could be achieved.
It has been justified that company should use effective strategic choices in order to extend
their business in various factors in terms of national Park as well as traditional tourist market for
grabbing more customers so that their profitability could be increased as well as their issues
could be decrease and company will be able to achieve their goals on time.
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CONCLUSION
From the above report the conclusion of the topic is as follows- that project includes the firms’
activities and planning as well this report also helps to identify the opportunities as well as
challenges of competitive environment that help to define the strategic capabilities. Also, this
project includes the swot analysis that will help to reduce the risk of the firm. As well as the two
strategic choices of the firm from the swot analysis that will help to mitigate the threats.
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REFERENCES
Books and Journal
Benzidia, S. and Makaoui, N., 2020, July. Improving SMEs performance through supply chain
flexibility and market agility: IT orchestration perspective. In Supply Chain Forum: An
International Journal (Vol. 21, No. 3, pp. 173-184). Taylor & Francis.
Francis, D.L., 2020. 1 Exploiting Agility for Advantage. In Exploiting Agility for
Advantage (pp. 3-11). De Gruyter.
Karman, A., 2019. The role of human resource flexibility and agility in achieving sustainable
competitiveness. International Journal of Sustainable Economy, 11(4), pp.324-346.
Marhraoui, M.A. and El Manouar, A., 2020. Organizational Agility and the Complementary
Enabling Role of IT and Human Resources: Proposition of a New Framework. In ICT for an
Inclusive World (pp. 55-65). Springer, Cham
.
Sabahi, S. and Parast, M.M., 2020. Firm innovation and supply chain resilience: a dynamic
capability perspective. International Journal of Logistics Research and Applications, 23(3),
pp.254-269.
Shiranifar, A., Rahmati, M. and Jafari, F., 2019. Linking IT to supply chain agility: does
knowledge management make a difference in SMEs?. International Journal of Logistics Systems
and Management, 34(1), pp.123-138.
Tripathi, A., Srivastava, R. and Sankaran, R., 2020. Role of learning agility and learning culture
on turnover intention: an empirical study. Industrial and Commercial Training.
Worley, C. and Pillans, G., 2019. Organization agility, performance, and the role of the HR
function. In Überlebenselixier Agilität (pp. 121-142). Springer Gabler, Wiesbaden.
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