This report provides a comprehensive strategic analysis of Toyota Motor Corporation. It begins with an overview of the company, including its history, financial data, and key activities. The analysis then delves into the external environment using PESTLE analysis, assessing political, economic, social, technological, legal, and environmental factors impacting Toyota. Porter's Five Forces is applied to evaluate the competitive landscape. The internal resources and capabilities are assessed using VRIO analysis, identifying Toyota's strengths and competitive advantages. SWOT analysis highlights the company's strengths, weaknesses, opportunities, and threats. The Ansoff matrix is employed to explore growth strategies. The report concludes with recommendations for Toyota's strategic direction, offering insights into the company's future prospects.