Resource Management Plan: Briggs Automotive Company Expansion Project

This report provides a detailed resource plan for Briggs Automotive Company, a UK-based sports car manufacturer, focusing on its expansion strategy. It includes an analysis of the company's internal and external environment using SWOT and PESTEL frameworks, respectively. The plan identifies necessary resources, assesses demand and supply, and outlines operational functions like production, marketing, and finance. The report also applies theoretical models such as Porter's Five Forces and the STP model to evaluate the competitive landscape and target market segments. Furthermore, it evaluates resource utilization against the plan, establishes a timeline, and identifies potential risks along with mitigation strategies. The report concludes with recommendations aimed at enhancing the company's expansion efforts and overall resource management.