Strategic Business Plan for a New Organic Restaurant Start-up

This report presents a strategic business plan for a new organic restaurant venture. The plan includes an executive summary, company mission, and internal analysis using a SWOT analysis, highlighting strengths like a user-friendly website and branding, and weaknesses such as high product prices and seasonality. The external environment is analyzed using PESTEL, examining political, economic, social, technological, environmental, and legal factors. Strategic analysis and choice are discussed, including long-term and short-term objectives, and functional tactics. Policies empowering action and strategic control are also outlined. The plan emphasizes sourcing materials from local suppliers, attractive restaurant infrastructure, and effective branding. The financial analysis is presented in the appendix, providing a comprehensive view of the venture's viability and strategic direction within the growing organic food market. The plan also addresses the challenges of competition and adverse weather conditions, offering solutions to ensure sustained business growth and ethical practices. The report includes a conclusion and references.