Strategic Reward Management in HRM: HRMT20024 Presentation Analysis

This presentation analyzes the article "Controlling routine front line service workers: An Australian retail supermarket case" by Robin Price (2016), focusing on strategic reward management within Australian supermarkets. The research aimed to understand how managers administer part-time workforces, particularly concerning reward strategies. The study employed interviews with HR staff and managers from FoodCo, Coles, and Woolworths. Findings revealed varied reward policies based on employee roles and performance, including key performance indicators, bonuses, and training opportunities. The research concluded that effective reward management, tailored to employee performance and working hours, supports organizational profitability and competitiveness. The article contributes to strategic reward management by providing real-world examples of reward structures and their impact, offering insights applicable to other organizations seeking to optimize their reward strategies and employee motivation. The presentation is a part of HRMT20024 course.

STRATEGIC REWARD
MANAGEMENT

INTRODUCTION
Reward management is concerned the approach in which
organization formulate and implement the policies as well as
strategies through which the reward is provided to the
employees in equal manner and by linking it with the efforts
given by the employee in the organization (Price, 2016). The
organization adopts various strategies for managing the
reward and recognition so that employee feels motivation in
the organization. This strategy provides various benefits to the
organization that is it help the organization to expand their
operations in the international market. Further the discussion
is made on the selected topic “Strategic Reward
Management”. To discuss this approach one article is selected
and reviewed by identifying the objective, data collection
method as well as conclusion of the article. The contribution
and role of the article with the topic “strategic reward
management” is also discussed.

ARTICLE TITLE AND FULL
REFERENCE
 The Title of the article is “Controlling routine front line service
workers: An Australian retail supermarket case” which is
written by “Price, Robin” in the year 2016.
 This article is selected because it provides the complete
information about the reward and compensation
management strategies adopted by the Australian
supermarket(Price, 2016).
 This article is important because it give knowledge to other
organizations about the policies being implemented to
maintain healthy environment and to encourage the
employees to perform efficiently in the organization.
 The Reference of the article is “Price, R. (2016). Controlling
routine front line service workers: An Australian retail
supermarket case. Work, employment and society, 30(6),
915-931”

OBJECTIVE AND RESEARCH
QUESTION
 The aim of the research is to understand the strategies and
framework which Australian supermarket managers use to manage
and administrate the part-time workforce in the organization.
 Researcher demonstrates that through developing the strategies
supermarket can reduce the labor-intensive cost and manage the
appropriate human resource in the organization (Price, 2016).
 Researcher also describe that the focus of the research will mainly
on the reward management strategies. It is because compensation
and rewards is considered the main component to satisfy the needs
and requirements of the part-time workers.
 The study will focus on the following question-
What are the strategies adopted by Coles and Woolworths for
part-time workers management?
Describe the reward management approach of Coles and
Woolworths?

METHOD
 The data collection was done by using primary method that is by
organizing the interview.
 Researchers conducted 33 interviews from the Human Resource staff
members in which all the members from different area such as
recruitment, training, and HR managers are involved it is because
through this opinions and ideas of the members will be conducted in
effective manner and also support the organization to achieve the
objective of conducting the research.
 In the study 22 managers, 17 employees were involved, the study was
conducted in “FoodCo, Coles and Woolworths”, Australia (Price, 2016).
 The interview from the members will be conducted by using the semi-
structured scheduled interview and time involved in taking interview is
40-0 minutes.
 The interview is taken by asking different questions about the
strategies being adopted for effective reward management in the
organization. The questions will be different for different part-time
workers in Australia (Price, 2016).

FINDINGS
 Researchers investigated that reward management is the main
strategy which each organization adopt to manage the workers
in efficient manner.
 Through the investigation, researchers demonstrate that
FoodCo, has different reward management policies for different
employees such as for store manager it has compensation in
addition to car and bonus base on the key performance
indicators.
 Coles and Woolworths also develop and manage reward
strategy according to the designation and performance of the
employee that is for supervisor it provide training promotion
which is based on the target and budget set by the organization
as well as key performance indicators.
 Researchers also demonstrate that employee also gets reward
according to their working hours if the workers work extra from
the normal working hours.

CONCLUSION
 From the investigation, researchers conclude that there are
different strategies for motivating the employees of the
organization.
 Therefore, supermarkets in Australia such as Woolworths adopt
the key performance indicators for which the overall
performance of the employees is evaluated.
 It is because through this supermarket can provide appropriate
reward to the employees according to their efforts given by
them in the organization.
 Researchers also conclude that this reward management
supports the organization to earn more profits and revenue and
give the opportunities to take new challenges so that
competitive advantage will be taken in the organization.
 The organization also provides bonus and other benefits so that
reward management strategy will be maintained in effective
manner.

CONTRIBUTION TO STRATEGIC
REWARD MANAGEMENT
 The article is contributed and linked with the chosen topic that
is strategic reward management because this research is based
on the real world example by identifying the case studies of the
Australian supermarket.
 The article gives the information about the policies, structure
and framework used by the Australian organization to provide
reward and recognition to the employees in Australia.
 The present article also provide the information about the
benefits and advantages organization received because of
adopting reward management policy in the Australian
supermarket, this can also support other corporation which
earn less revenue to adopt the suitable strategies for achieve
the overall objective of the organization.
 The article reveals the application of reward management and
evaluation done by the supermarkets to develop the strategies.

References
Price, R. (2016). Controlling
routine front line service workers: An
Australian retail supermarket case.
Work, employment and society , 30
(6), 915-931.