Strategic Management Report: Samsung UK Market Analysis

This report provides a comprehensive analysis of Samsung's strategic management within the UK market. It begins by outlining the core concepts of strategic planning and management, emphasizing their interconnectedness. The report examines Samsung's mission, vision, and organizational objectives, followed by an analysis of industry trends and an evaluation of its financial data, including a SWOT analysis. Furthermore, the assignment explores the macro-environmental factors influencing Samsung's performance. The main aim of this report is to present an evaluation of Samsung's strategic planning to the organizational board of directors and recommend appropriate strategic options. This report also highlights Samsung's financial performance and competitor policies within the UK market. The report concludes with the application of suitable strategies and techniques to allow the company to gain supremacy in the competitive market, identify areas of improvement, and determine potential hazards which are hindering its success.

STRATEGIC MANAGEMENT: SAMSUNG

Executive Summary
The term strategic planning refers to the management activity of an organization that is used to
support operations, set precedence, focus resources and ensure shareholders and employees to
work towards common aims and objectives to establish intended agreement outcomes whereas
the term strategic management refers to the permanent planning, analysis and monitoring of all
assessment data that is essential in any organization to meet its certain aim and objectives. Both
the term strategic planning and strategic management are interrelated with each other in terms of
organizations aims and objectives. There are generally five types of stages involved in the
strategic planning of an organization which include: clarifying organisation vision, identify and
gather organizational information, strategy formulation of an organisation, strategy
implementation and evaluation. The key strategic standard plan of an organisation basically
includes its mission, vision, organizational objectives, strength, opportunities, weakness, threats
and stream of funding. Generally, most of the multinational companies follow four types of
strategic planning stages which generally comprise of: organizational evaluation, adoption of
advancement, formulation of an organisation and modification of an organisation procedures and
policies.
In this assignment, the organization named Samsung based in UK has been taken into
consideration. The following power point presentation has been vislualized with respect to
strategic management planning of the Samsung Company in UK. The main purpose of this
assignment is to present the evaluation of strategic planning in front of organizational board of
directors and recommend proper strategic options. The brief introduction of Samsung Company
with its mission, values and vision towards achieving its organizational goal has been duly
described. The discussion of the Samsung Company industry trends, current evaluation of

Samsung Company financial data performance analysis with the presentation of SWOT table has
also been explained with respect of strategic management planning. The definition and
exploration of Samsung Company macro environmental forces that influences has also been
discussed in this assignment. The main aim of this assignment is to highlight and reflect the
strategic management plans with respect to Samsung Company financial performance and
competitors policies in the UK market. This assignment covers all the important aspects of
Samsung Company in UK with that of organizational strategic positions in the UK market.
Application of suitable strategies and techniques will allow the company to gain supremacy in
the competitive market. The company will also tend to identify the areas of improvement and
determine potential hazards which are hindering its success.