Strategic Management Report: Maintaining Strategic Secrecy for Growth

This report, focusing on strategic management, examines the critical need for organizations to maintain secrecy in their strategic planning processes. It explores the reasons behind this secrecy, such as protecting competitive advantages, avoiding criticism, and preventing duplicity. The report analyzes the impact of strategic secrecy on market position, long-term vision, and organizational growth. Furthermore, it outlines mechanisms for organizational sustenance, including establishing a long-term vision, integrating sustainability into projects, effective communication processes, and a stakeholder-focused approach. The report emphasizes the importance of strategic planning in achieving market success and sustaining business operations, highlighting the need for confidentiality to avoid potential risks and maintain a competitive edge. This report is a valuable resource for students seeking to understand the nuances of strategic management and the critical role of secrecy in business strategy.

Running head: STRATEGIC MANAGEMENT
STRATEGIC MANAGEMENT
Name of the student
Name of the university
Author note

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Executive summary
The report aims at understanding the requirements of the company in maintaining the secrecy of
the strategies that are being undertaken by the organization. The reasons for the maintenance of
the secrecy are being enumerated in the report. It helps in understanding the basic requirements
of the company to sustain its growth in the market. The report also examines the mechanisms
that help the organization in undertaking a sustainable approach. The main purpose of the report
I based on the understanding of the organizational need to sustain itself in the market.

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Table of Contents
Reasons for the secrecy in the strategic planning............................................................................3
2 Mechanisms of Sustenance...........................................................................................................6
2.1 Long term vision....................................................................................................................6
2.2 Integrating Sustainability in all the projects..........................................................................7
2.3 Communication Processes.....................................................................................................7
2.4 Stakeholders approach...........................................................................................................7
References........................................................................................................................................9

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Reasons for the secrecy in the strategic planning
The growth of the multinationals is based on the strategies that are being implemented in
the management of the organization. The organizations consider the sustenance and growth of
the organization in the market. the factors that supports the growth helps in making the functions
effective. It helps in retaining the market (Hitt, Ireland and Hoskisson 2012). The strategies that
are being formulated by the organizations help in determining the contingencies and thereby
solve them. The strategies that are being formulated by the organization is kept as a secret for
various reasons, failing to do which might lead the firm to face discrepancies in the market.
The report analyses the importance of the planning procedure and thereby understand the
requirements of the organization to keep its strategies as a secret. The growth of the organization
is based on the strategies that are being formulated based on the issues that the company faces.
While formulating the strategies, the company undertakes an analysis, which determines the
needs of the consumers. The concerned company for the report, The Sultan Centre aims at
securing its strategic plans in order to grow in the international markets.
Planning helps in the development of the organizations in their respective sectors. It
determines the market that the company holds in this relation. Proper planning, based on the
requirements of the change undertaken by the company, ensures its progress in the market. The
organization’s consideration is based on the progress that it plans for its development and
sustenance in the market (Peppard and Ward 2016). The reasons that justify the actions of
secrecy undertaken by the company are being discussed in this section of the report.
The firm does not undertake free distribution of the strategies in order to retain the
uniqueness of their strategic planning. The uniqueness in the strategic planning helps the

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company in undertaking steps for its progress. It provides the company with a competitive
advantage over the competitors in the market. The main function of the strategy that is being
framed by the organization is based on the information or feedback that it receives and the
implementation of the strategies to resolve the issues. Moreover, the free distribution of the
strategies can also result to competitive intelligence.
According to Wheelen and Hunger (2017), the distribution of the strategies in the higher
executive levels might result to leaks. There might be a breach in the job responsibility with the
knowledge of the strategy and therefore the competing firms might lure away the high-level
executives of the organization. It will help the competitors in gaining an advantage over the
company. The rivals might exploit the concerned company’s capabilities and thereby challenge
the company in the market.
On the other hand, Gamble and Thompson (2014) believed that the free flow of the
strategies in the internal structure of the organization helps ion the implementation of the
strategy. It enables the group functioning and thereby make use of the communication to make
the people aware of the decisions. It helps in framing the organizational goals of the organization
and take steps to execute the planning process. The awareness that is being created through the
free flow of the strategies helps the organization in undertaking the change more efficiently. The
organizations focus more on the improvements that it undertakes in order to cope up with the
changes in the business environment.
According to Goetsch and Davis (2014), secrecy of the strategies undertaken by the
company also helps in avoiding the criticism and the second opinion where the strategies are
required to be revised. In order to understand the situation more vividly, the company might

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make use of the secrecy in order to avoid the chances of the criticism, which might affect the
planning process of the organization. The variation in the mindset of the people and the outlook
of the people affects the strategies, if disclosed. It makes the planning process ambiguous and
vague. Therefore, in order to avoid the situation, the companies must not reveal their strategies to
the high-level executives of the organization.
On the other hand, Kinicki and Kreitner (2012) believed that the free flow of information
and the strategies helps in inviting opinions for the betterment of the firm. The variety of
opinions helps the organization in taking the most appropriate step for the success of the
organization. It helps in determining the most important part of the organizational improvement.
Through proper communicational practices, the organization makes use of the strategies through
thorough revision of the strategies before implementing them. The concerned company for this
report aims at making a change in their line of products in order to hold on to the market. it helps
them in determining the sustenance of the organization. Therefore, the firm takes steps in order
to make use of the strategies to make improvements in the market.
Duplicity is again another factor that makes the firms undertake decisions to maintain the
secrecy of the strategies. The formulation of the strategies is based on the firm’s requirement of
growth and expansion. The process of growth might be hindered due to the duplicity that might
be undertaken by the high-level executives of the organization. It helps in making the most of the
practices undertaken by the organization. The duplicity might affect the progress of the
organization and thereby affect the market. According to Sakas, Vlachos and Nasiopoulos
(2014), the duplicity of the information results to the loss of the productivity. The concerned
company therefore restricts the flow of the strategies undertaken by the organization. The

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duplicity in the organizational structure results to serious issues in the progress planned by the
organization.
On the other hand, Kapferer (2012) believes that the free flow of information or the
strategies helps in strengthening the work force. It helps in making the work force aware of the
changes undertaken by the organization. Therefore, the awareness that is been created through
the passage of the strategies helps in determining the objectives of the organization. It helps the
company in undertaking the possible steps for improvements.
The improvements made by the organizations are based on the strategies that are being
undertaken by the organization. The organization can bring in the changes based on the
requirements of the consumers. The strategies that are being undertaken by the concerned
company are aimed at improving the organizational situation of the company.
2 Mechanisms of Sustenance
The different steps that the company can formulate in order to ensure the sustenance of
the organization in the market are being discussed in this section of the report. Every
organization has a life of its own, in order to sustain the organization in the market, certain
mechanisms are being undertaken.
2.1 Long term vision
The long-term vision of the organization deals with the objectives that the company must
consider while undertaking the process of their growth. Setting an objective helps in the
undertaking of the progressive functions of the organization (Foss and Hallberg 2014). It helps
the organization in making use of the workforce in order to ensure the smooth functioning of the
organization is being undertaken and the common goal of the organization is reached. The

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continuous development undertaken by the concerned company will help the company in
sustaining the existence in the market. The long-term vision of the company helps in undertaking
the contingency planning as it helps in supporting the organization in the time of crisis. It also
helps in taking steps that helps in the progress of the organization.
2.2 Integrating Sustainability in all the projects
The sustainability of the projects helps the organization in undertaking the sustainable
approach. The sustainable approach of the organization helps in determining the progress of the
organization. Making the projects sustainable helps in undertaking partnerships and
collaborations with the other companies helps the concerned company in making sustenance in
the market.
2.3 Communication Processes
The communication process undertaken by the organization is based on the requirements
of the organization to connect to the internal and the external stakeholders of the business. The
choice of the communication channels plays an important role in bringing about the desirable
change in the structure of the organization (Daley 2012). The concerned organization aims at
meeting the requirements of the organization to keep the people aware of the situation of the
company and their undertakings. The communication process of the company greatly affects the
sustainability of the company in the market.
2.4 Stakeholders approach
Stakeholders of the company help in the growth and the expansion of the organization. it
helps in undertaking the change in the organization based on the requirements of the consumers
and their respective demands. The company’s relation with its stakeholders affects the growth of

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the organization. Steyn (2012) believed that the stakeholders holds the key to the company’s
success and helps the organization in making improvements in the structure. The stakeholders of
the company contribute to the growth of the company. Therefore, the company’s good relation
with the stakeholders is an important step taken by the organization in order to bring about the
change. The feedback of the external stakeholders of the company helps in understanding the
changing trends and thereby helps the company in bringing the desired change.
A continuous change is the most important criterion considered by the organization in
order to survive in a competitive market situation. Therefore, the changes that is being
undertaken by the organization based on the requirements helps the organization in sustenance
in the market.

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References
Daley, D.M., 2012. Strategic human resources management. Public Personnel Management,
pp.120-125.
Foss, N.J. and Hallberg, N.L., 2014. How symmetrical assumptions advance strategic
management research. Strategic Management Journal, 35(6), pp.903-913.
Gamble, J.E. and Thompson, A.A., 2014. Essentials of strategic management. Irwin Mcgraw-
Hill.
Goetsch, D.L. and Davis, S.B., 2014. Quality management for organizational excellence. Upper
Saddle River, NJ: pearson.
Hitt, M.A., Ireland, R.D. and Hoskisson, R.E., 2012. Strategic management cases:
competitiveness and globalization. Cengage Learning.
Kapferer, J.N., 2012. The new strategic brand management: Advanced insights and strategic
thinking. Kogan page publishers.
Kinicki, A. and Kreitner, R., 2012. Organizational behavior: Key concepts, skills & best
practices. McGraw-Hill Irwin.
Peppard, J. and Ward, J., 2016. The strategic management of information systems: Building a
digital strategy. John Wiley & Sons.
Sakas, D., Vlachos, D. and Nasiopoulos, D., 2014. Modelling strategic management for the
development of competitive advantage, based on technology. Journal of Systems and
Information Technology, 16(3), pp.187-209.

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Sakas, D., Vlachos, D. and Nasiopoulos, D., 2014. Modelling strategic management for the
development of competitive advantage, based on technology. Journal of Systems and
Information Technology, 16(3), pp.187-209.
Steyn, B., 2012. Strategic management roles of the corporate communication function (Doctoral
dissertation).
Wheelen, T.L. and Hunger, J.D., 2017. Strategic management and business policy. pearson.