Strategic Management Project: Analyzing Staff Turnover at Periscopix

This project investigates staff turnover at Periscopix, a digital advertising agency, aiming to reduce employee turnover by 10% by 2020. The project employs a qualitative research methodology, using thematic analysis to examine the causes and impacts of high staff turnover on the company's productivity and performance. The research includes an analysis of primary and secondary data, gathered through surveys and interviews. The project's structure includes an action plan and detailed analysis of the data collected, including themes such as working conditions, salary satisfaction, demotivating factors, and reasons for leaving the company. The project aims to provide recommendations for Periscopix to address employee concerns, improve working conditions, and enhance employee retention. The project explores the causes of high employee turnover, its impact on productivity, and strategies for reducing it. The findings of the project provide insights into the factors that contribute to employee turnover and offer recommendations for improving employee retention and satisfaction. The project provides recommendations for Periscopix to address employee concerns, improve working conditions, and enhance employee retention, ultimately contributing to the company's strategic objective of reducing employee turnover and improving overall performance.

CMI Registration Number: P004454905
Unit Title: Conducting a
strategic management project

CMI Registration Number: P004454905
TASK 1:
A.C: 1.1 Determine a topic of investigation that has a
strategic implication:
The topic under investigation is based on staff turnover of medium size organization. Here,
selected company is Periscopix that is advertising agency and produces digital advertisement.
The company’s strategic objective is to reduce 10% employee turnover by 2020. According to
organization’s management, the company is facing issue related to employee’s turnover.
Organisation needs to keep its trained and experienced work force to generate higher revenue.
But when employee turnover is too high its lead to lower productivity, it harms the customer
service quality, lower profit and increases its operational cost.
Current Staff Turnover of the company
Company Name Periscopix Year 2014-2015
Staff turnover (male and female) 25.00%
Source: www.Periscopix
1.2 Discussing the aim, scope and objectives of project:
The aim, scope and objectives of project have been specified as follows-
Aim-To investigates the high number of staff turnover in Periscopix.
Objectives:
Objectives of current study have been formulated as follows which assists researcher to
collect data and analyze the same to analyze the potential reason behind high employee turnover
in organization-
 To evaluate causes of employees turnover in Periscopix
 To examine impact of employee turnover on productivity of Periscopix To identify different ways for reducing employee turnover
2

CMI Registration Number: P004454905
Research questions:
 What are different causes behind employee turnover in Periscopix? How employee turnover affect productivity of Periscopix? What are different ways to reduce employee turnover in Periscopix?
Scope of research:
The present study is based on critical scenario of corporation in term of employee’s
turnover. It creates several issues in managing business activities like formulating effective
promotion strategies for other corporations. Owing to this, study has been conducted to uncover
issues behind high employee turnover and its potential impact on overall performance of
company. The study will help researcher to draw valid conclusion and provide suggestions for
corporation to take corrective actions in order to reduce employee turnover. In addition to this,
research project on employee turnover can also be fruitful for organizations facing the same
issue. At this juncture, current research can be helpful for other researchers who are doing study
in the same field. Periscopix is a small advertisement company with 20/30 employees that’s why
researcher use below method to reduce staff turnover but it will be bit difficult to use the same
method of a bigger organization.
1.3 Justify the topic of investigation and its aim, scope and
objectives:
The selected research objectives are justified in term of research issue of selected
corporation. Here, research at first give explanation regarding reasons behind employee turnover.
At this juncture, management of corporation analyzes all reasons associated with high employee
turnover. Furthermore, impact of staff turnover has also been assessed on productivity of
company. This way researcher analyzes the overall scenario for taking corrective action.
The scope of study is also justified in context of its purpose and benefit to several parties.
The research project on employee turnover is helpful for all small sector businesses as these aids
to retain employees and cater need of buyers effectively (Jordan and Troth, 2011). However, it is
3

CMI Registration Number: P004454905
fact that staff turnover affect productivity of the business and increases cost of production. It is
because corporation need to hire more skilled and personnel along with training on right time.
This scenario of small business affects its competitive edge because high turnover distract
company from the path of growth and development. Owing to this, present study is being carried
to examine the causes behind high employee turnover and its direct impact on performance of
the business. It would be effective for corporation apply effective strategies address issues which
are being faced by employees and retain them for longer time span.
Your justification is quite general; you note the impact of staff turnover on
productivity has been assessed, you should include the magnitude of that
impact and be specific to your organization – not try to create a model for
all small organizations –Please follow this comments made by examiner
1.4 Evaluate the project research methodology, including the
project structure and research base:
The research methodology used in the project will be explained as follows. The type of
investigation for research will be qualitative under which qualitative analysis will be done by
using thematic technique. It is helpful in conducting theoretical analysis of study (Bray and
Boon, 2011). The reason behind not using quantitative type of investigation is to conduct in-
depth analysis of the topic under investigation. However, quantitative type of research just
focuses upon application of statistical tool for the purpose of assessing impact on one variable on
other. Owing to this, qualitative method has been applied in the current study so as to carry out
in-depth analysis to reach at aim and objectives of the research.
On the other hand, inductive approach will be used for data collection method. Here,
research will begin from general to specific pattern (Weller and Gulick, 2014). Owing to this, at
first information related to high employees turnover will be gathered by using different sources
(Koslowsky and Krausz, 2012). It will prove to be effective in developing valid outcome for
specific issue of corporation. On the other hand, both primary and secondary data will be
4

CMI Registration Number: P004454905
collected by using different sources (Garland and Garland, 2012). This tends to support
researcher in proposing valid recommendations. Apart from this, descriptive research design has
been used which helps scholar to conduct study effectively. Similarly, interpretivism research
philosophy will be used because research ensures inclusion of human being into study. This way
scholar has right to interpret single truth in different aspects. In the same manner, qualitative
technique will be used for data analysis so that accordingly findings can be presented in right
manner. For this purpose, thematic analysis will be used to reach at the aim of the study and
provide valid outcome in accordance with collected data.
The structure of research is divided into five tasks. The first one is of proposal where in
research aim and rationale of study is described in clear manner. The section of proposal will
include research aim, scope and objectives. Along with that, methodology and strategic
implication is also explained. This entire section enable researcher to reach at the aim of the
study so as to extract valid outcome. However, this will provide rationale of the study and
proposed methodology which would be employed in the research. It proves to be effective to
develop deep understanding among researcher.
After completion of first task, second deals with number of sources for data collection. It
aids to develop strong base of information and enables researcher to reach at valid conclusion of
study. Further, here number of sources like journals, books and online articles are included for
collecting large amount of information. This chapter also shed light on causes of attrition rate
and its direct impact on performance of Periscopix. Accordingly all potential causes behind issue
of the company is assessed and accordingly fruitful suggestions can be provided.
On the other hand, third task will be based on detail analysis of collected primary and
secondary information. Under this, chapter all primary and secondary information are collected
in the light of research aim and objectives. It facilitates to evaluate the collected data effectively
and proper the suggestions in an effectual manner. In addition to this, all the collected
information will be presented under tabular and graphical form which tend to focus upon views
and suggestions of targeted population. Apart from this, fourth chapter is of conclusion and
recommendation wherein research presents findings of study in an effectual manner. It is the last
chapter of the study under which research provided recommendations in accordance with
5

CMI Registration Number: P004454905
research aim and objectives. However, collected secondary and primary both data facilitate to
offer suggestions.
Action plan of the research project
The action plan of study has been prepared as follows. It consists of list of research
activities are to be completed for the research proposal. The table itself reflects that research
proposal will take two weeks and research methodology part requires time of 2 weeks. In
addition to this, collection of primary data takes 3 weeks. Similarly, for collecting primary data
research need to incur cost like stationary and accessing several sources like journals, books and
online. After collecting information from different resources researcher then analyze the same in
the light of research aim and objectives.
Research
Activities/we
eks
1st 2nd 3rd 4th 5th 6th 7th 8th 9th 10th 11th 12th
Writing
proposal for
study
Research
Methodology
Planning for
collection of
primary data
and
secondary
data
Analysis of
primary and
secondary
data
Conclusions
and
Recommenda
tions
Completing
the
remaining
work
Revise and
6

CMI Registration Number: P004454905
draft
You describe the methodology but an evaluation asks you
to examine the positives and the negatives of the various
parts of the structure.
PLEASE EVALUATE MORE CRITICALLY PLEASE
FOLLOW THIS COMMENTS MADE BY EXMINNER
TASK 2
2.1 Identifying sources of data and information that support the aim of the project
Research methodology is the most important part in any study. Under this, a source of
data is one of the imperative aspects which support researcher to draw valid conclusion. The
study herewith access different sources of information like journals, books and online material.
Basically two types of data are collected such as primary and secondary (Kumar, 2014). The
collection of primary data is the most important part because here researcher create strong base
for the study (Khan, 2011). This can ensure inclusion of best quality of data so as to draw valid
conclusion. The primary data can be collected from sources like survey, interview and other
related. The present research topic is based on questionnaire methodology. It reflects that
standard questionnaire is formulated in order to meet objectives of study. The current research
project consists of close ended questions wherein respondents are provided multiple choices. The
selection of appropriate option is highly based on researcher which leads to draw meaningful
outcome for collected data (Novikov and Novikov, 2013).
The secondary sources of information are already available to researcher. For the current
study sources like books and journals as well as online material are used. These all are external
sources but internal can be like sales data and records of customers (Panneerselvam, 2014). On
the other hand, journals are helpful because researcher can access available findings so that
significant difference in available and existing study can be reduced to a great extent. Apart from
7

CMI Registration Number: P004454905
this, for collecting primary data, it is very important to select appropriate sampling design
(Kuada, 2012).
Owing to this, simple random sampling has been used where employees of corporation
can equal change to get selected in the study. However, the size of sample for study is kept 20.
The reason behind selecting 20 sample size is the represent the views of employees. In this
manner, Periscopix can assess potential reason behind high employee turnover and it effect on
productivity of company (Mackey and Gass, 2015). However, selected employees will be
communicated information related to purpose of study. This aspect tends to maintain ethical
facet and generate positive attitude among employees. In addition to this, copy of questionnaire
will be distributed among selected participants and they will be communicated or clarified about
each included question (Allen and Bryant, 2012).
According to the selected sources of information scholar can easily gather large amount
of information and pool of information can be prepared for drawing valid conclusion. This
proves to be effective in reaching at research aim and objectives. This reflects that both primary
and secondary information support aim and objectives of present research project (Jex and Britt,
2014).
2.2 Synthesizing the data and information for options that support project aim
Theme 1: Employee finds effective working condition in Periscopix
Response Number of participants
Always 3
Rarely 5
Most of time 7
Never 5
Theme 2: Satisfied with salary of Periscopix
Response Number of participants
Highly satisfied 4
8

CMI Registration Number: P004454905
Satisfied 5
Neutral 1
Dissatisfied 7
Highly dissatisfied 3
Theme 3: What demotivates you to perform well at Periscopix?
Response Number of participants
Location 3
Overtime 5
Work load 6
Poor relationship with colleagues 6
Theme 4: Agree that annual performance appraisal of company measure your job success
Response Number of participants
Strongly agree 3
Agree 3
Neutral 1
Disagree 5
Strongly disagree 8
9

CMI Registration Number: P004454905
Theme 5: What is the most important reason that may cause you to leave the company?
Response Number of participants
Working condition 5
Insufficient payment 5
Lack of career advancement 2
All of the above 8
Theme 7: What motivates you to stay in organization for long time?
Response Number of participants
Incentive bonus 7
Insurance 3
Job security 5
Promotion and challenging job 5
2.3 Determining an option that supports the project aims
The research analysis can be done with the help of qualitative. The preset research project
uses qualitative techniques under which themes will be prepared in accordance with research
questions (Bray and Boon, 2011). All prepared themes will be supported by graphs and
frequency table so that readers can easily understand the scenario. Owing to this, thematic
analysis has been applied for assessing the impact of high employee turnover and its impact on
production of selected corporation (Rangaraju and Kennedy, 2012). For example, theme 3,4 and
5 are providing clear information related to impact of employee turnover on performance of the
business along with causes of the same. All themes cover options along with number of
responses through which issue faced at Priscopix can be resolved by applying appropriate
strategies. Hence, of these presented data are reflecting primary information.
You need to clearly articulate options that support the primary aim of the
10

CMI Registration Number: P004454905
project -pleas follow this comment made by examiner
TASK 3
3.1 Evaluating the research analysis to enable conclusion
Data analysis has been done as follows in the light of formulated themes. It proves to be
effective in extracting valid conclusion for high staff turnover in medium size organization as
Periscopix (Dysvik and Kuvaas, 2010).
Theme 1: Employee find effective working condition in Periscopix
According to the collected primary data it has been found that 3 employees of Periscopix
quoted that working condition of company is effective and they can easily devote much of their
time in rendering services to their clients. 5 respondents stated that they rarely find working
condition of company effective and 7 perceive working condition effective most of the time.
However, primary data reveals that 5 participants do not find working condition favorable. It
reflects that majority of respondents are not happy with working condition of corporation. Thus,
it can be said that Priscopix has good working condition for meeting expectation of personnel
and providing them appropriate working environment. It can be critically evaluated that some of
the workforce are not happy with current work environment due to less favorable working
conditions.
11

CMI Registration Number: P004454905
Theme 2: Satisfied with salary of Periscopix
The collected information reflects that 4 employees are highly satisfied and 5 are satisfied
with salary of company. Similarly, 1 employee is neither satisfied nor dissatisfied whereas 7 are
dissatisfied with salary provided at Periscopix. 3 participants are also highly dissatisfied with
monetary benefit provided by organization. It has direct impact on employee motivation which
leads to increase attrition rate in company. Hence, collected information bring forth outcome that
company is paying good salary to personnel and they are satisfied with the same. It assists them
to cope up with changing scenario and deliver good quality of services to customers. However,
some employees are not satisfied where management need to focus and enhance their pay scale
to increase their motivation level.
12
Always Rarely Most of time Never
0
1
2
3
4
5
6
7
8
3
5
7
5
Number of
participants