Sustainability Management Report: Goodyear and Fuji Xerox Analysis

This report examines sustainability management strategies, focusing on the practices of Goodyear and Fuji Xerox. The report begins by highlighting the historical context of sustainability, noting the shift from prioritizing production to incorporating environmental concerns and corporate social responsibility (CSR). It then analyzes Goodyear's initiatives, such as their clean-up campaigns, support for farmers, and birch plantation programs, demonstrating their commitment to sustainability. The report also discusses Fuji Xerox Australia's Eco Manufacturing Centre and its role in reducing waste and environmental risks through reuse and recycling of products. Both companies have implemented similar approaches to sustainable development. References are provided for further reading.

Running head: SUSTAINABILITY MANAGEMENT
SUSTAINABILITY MANAGEMENT.
Name of the Student
Name of the University
Author note

1SUSTAINABILITY MANAGEMENT
Week 4
Most corporates in present context and large scale industries are focused on the aspect
of production and customer satisfaction so much, the one thing that usually goes unnoticed is
sustainability (Liddick, 2011). Sustainability was one of the most ignored terms in the
industrial context in the mi 20th century even till the 1980’s As corporations continued to
‘plunder’ the resources of the world as Ray Anderson (CEO of Interface Carpets) mentions in
his speech, there arose an urgent need to reform the industrial strategies and approaches to
production and environmental concerns (Kerry Lyles, 2009). As far as Goodyear Tyre
Company’s Corporate Social Responsibility and environmental concerns are considered,
theoretically we can understand the environmental implications of a large scale tyre
manufacturing industry. It would seem that Goodwill’s corporate division has understood the
need for environmental concerns and the side effects of their actions are also being taken care
of in small ways. For instance, their 2010 mass litter clean-up campaign in Romania, or their
initiative where they supported Indonesian farmers by providing them with rubber seedlings
to plant in unproductive agricultural land show that they have the notion of sustainability and
environmental concerns as well as understand what needs to be done. As far as their CSR
regarding sustainability is concerned, they have also provided for the education of farmers in
improving tree productivity. They have also driven a birch plantation campaign in 2017 in a
Hungarian Locality near a school on a land where children play.

2SUSTAINABILITY MANAGEMENT
Week 5
A key factor of sustainability is reuse and recycle. Large scale industries that strive
for perfection in their products tend to throw away products with even the most minor error to
uphold their quality standards. In the case of Fuji Xerox Australia where before 1993, the
damaged parts or even full products with minor errors were discarded and sent to landfills,
generating mass wastage (Benn, Dunphy & Angus-Leppan, 2011). Post 1993, the Fuji Xerox
Eco Manufacturing centre was established after identifying the need for sustainable
development as a means to not only reduce cost and loss but also as a way to protect the
environment. That centre currently accounts for the company’s 80% requirement of spare
parts (Benn, Dunphy & Angus-Leppan, 2011) and has significantly decreased the
environmental risks that would have been encountered. Goodyear follows a similar approach
to sustainable development by promoting reduction of waste, reuse and recycling of products
instead of sending damaged, environmentally lethal rubberised spare parts to landfills. They
started by changing the corporate mindset on environmental risks and promoting segregation
of usable and spare damaged goods ("Goodyear's journey to zero waste to landfill", 2013).
Afterwards, they engaged various associates in the process and even went on to establish
businesses with small time organisations as a source for raw materials for them ("Goodyear's
journey to zero waste to landfill", 2013). Thus, despite being one of the world’s leading tyre
manufacturers, Goodyear upheld their sustainable development by implementing a similar
strategy to Fuji Xerox Australia.

3SUSTAINABILITY MANAGEMENT
References
Benn, S. H., Dunphy, D. C., & Angus-Leppan, T. (2011). Fuji Xerox Australia Eco
Manufacturing Centre: A case study in strategic sustainability. Cases in Corporate
Sustainability & Change: A Multidisciplinary Approach.
Goodyear's journey to zero waste to landfill. (2013). Retrieved 18 August 2019, from
https://www.theguardian.com/sustainable-business/goodyear-zero-waste-landfill
Kerry Lyles (2009, June 10). Ray Anderson on Sustainability [Video file]. Retrieved from
https://www.youtube.com/watch?v=F2LOUBme8rw
Liddick, D. R. (2011). Crimes Against Nature: Illegal Industries and the Global
Environment: Illegal Industries and the Global Environment. ABC-CLIO.