Research Project: Evaluating Talent Management in Cosmos Tours Ltd

This research project examines talent management strategies within Cosmos Tours Ltd, a hospitality organization in London, UK, operating in a competitive market. The research aims to understand the importance of new and innovative approaches to talent management for organizational growth and success. Key objectives include exploring the concept of talent management, evaluating the need for innovative strategies, and assessing the importance of strategic talent management within Cosmos Tours Ltd. The research utilizes a positivism philosophy and a deductive approach, employing quantitative research methods. Data collection involves primary and secondary sources, with questionnaires distributed to a sample of 40 employees. The analysis uses a thematic approach to interpret findings, revealing insights into employee perceptions, the importance of talent management, and the need for innovative strategies like flexible working hours. The research concludes with recommendations to enhance Cosmos Tours Ltd's talent management strategy, emphasizing the need for strategic focus to improve employee engagement and competitive advantage. The research also includes a literature review, research methodology, data analysis, and recommendations for future research.

Research Project
Table of Contents

TITLE:.............................................................................................................................................1
INTRODUCTION...........................................................................................................................1
Overview of the research............................................................................................................1
Research aim...............................................................................................................................1
Research objectives.....................................................................................................................1
Research questions......................................................................................................................1
Rationale of Research.................................................................................................................2
Activities and timelines...............................................................................................................2
Literature Review.............................................................................................................................2
To have better knowledge about concept of talent management................................................2
To evaluate the needs for new and innovative ways of working to achieve a strategic approach
to talent management..................................................................................................................3
To develop better understanding about the importance and need of strategic talent
management in Cosmos tours Ltd in order to achieve its goal...................................................3
Research Methodology....................................................................................................................4
Research approach......................................................................................................................4
Methodologies.............................................................................................................................4
Data Analysis and Interpretation.....................................................................................................6
Research Outcomes..........................................................................................................................8
Reflections and Alternative research methodology.........................................................................9
Reflection....................................................................................................................................9
Alternative research methodology..............................................................................................9
Conclusion and recommendation.....................................................................................................9
Conclusion..................................................................................................................................9
Recommendations.....................................................................................................................10
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

TITLE:
“To evaluate the needs for new and innovative ways of working to achieve a strategic
approach to talent management.” A research work on Cosmos Tours Ltd.
INTRODUCTION
Overview of the research
Cosmos Tour Ltd is a business organisation operating in hospitality industry and includes
providing leisure, travel and tourism facility to its customers situated in London, UK. Being
working in a hospitality sector this, organisation is facing tough competition from large numbers
of companies operating in same filed (D’Annunzio-Green, 2018). Thus, in order to built better
competitive strength and have better business position it become necessary for Cosmos tour Ltd
and other organisation to evaluate some new and more innovative ways of working to achieve a
strategic approach to talent management as it provide an effective way to enhance skills and
competencies of an organisation.
Research aim
The main aim of this research project is, “To have better understanding about
importance of new and innovative ways to achieve strategic approach to talent management in
order to have better growth and success of organization”.
Research objectives
The main objectives of this research project that is based on an investigation on Cosmos
tours Ltd are stated as follows:
 To have better knowledge about concept of talent management.
 To evaluate the needs for new and innovative ways of working to achieve a strategic
approach to talent management (Tafti, Mahmoudsalehi and Amiri, 2017).
 To develop better understanding about the importance and need of strategic talent
management in Cosmos tours Ltd in order to achieve its goal.
Research questions
 What to you understand about concept of talent management?
 Is it necessary to have new and innovative ways of working to achieve a strategic
approach to talent management?
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 What are the importance and need of strategic talent management in Cosmos tours Ltd in
order to achieve its goal?
Rationale of Research
The selected research topic is justifiable and purposeful as it is connected with the
educational background of researcher and also associated with the interest and academic view of
investigator. Further, the selection of current research topic is rational as it facilitates better
understanding about the new and more innovative ways of thinking to have better creation and
management of talent within the organization. Beside this, the main purpose behind conducting
this research work on Cosmos tour Ltd is evaluating the importance and need of strategic talent
management within hospitality industry to achieve and accomplish desired goals in more
effective way.
Activities and timelines
Various activities and task are to be performed by a researcher in order to accomplish the
objectives of a research. To have more clarity and transparency in research work, use of a Gantt
chart is made (Maurya and Agarwal, 2018). The main reason behind using Gantt chart is that it
provides a systematic way to represent all activities together with their timelines and estimated
duration thus, lead to timely completion of work.
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Literature Review
It is a process or method that includes survey and review of various scholarly articles and
published document that facilitates better base and framework for further research work (Bratton
and Watson, 2018). Use of various online articles and journals are reviewed to evaluate current
research topic based on talent management a description and brief about which is stated below:
To have better knowledge about concept of talent management.
As per the opinion of Prarthana Ghosh, 2019, the concept of talent management practices
have changed in fast strides to cope with the changes of global business environment. It has been
evaluated that strategic talent management has become a necessity in today’s hyper-changing
and dynamic environment. Talent management basically denotes the unified strategy of an
organisation that is designed to help companies to make best possible use of their workforce.
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Talent management also ensure that human capital meets and achieve the vision and goals of
organisation and also ensure maximum return from better utilisation of talents of employees
through creating more attractive organisational culture that encourages happiness and motivates
better commitment in employees (Taylor, 2018). Thus, it can be evaluated that talent
management is an important concept that is a constant process that consists attracting and
retaining high-quality and talented employees together with developing their skills and
competencies through continuously motivating workforce to improve their performance with
help of training and better engagement programmes.
To evaluate the needs for new and innovative ways of working to achieve a strategic approach to
talent management.
According to the view point of Camille Bagwell, 2020, with the increase in the level of
competition it become necessary for all organisation to have new and innovative ways to achieve
a strategic approach to talent mangemt. It has been evaluated that enhancement in competition
has made it difficult for organisation to attract and retain its talented employees thus, it become
essential for organisation to adopt some new ways that ensure better achievement and creation of
strategic talent management in organisation. Further, it can be evaluated that use of traditional
approach of talent management in this modern era is not capable to meet the current demands of
business environment (Vaiman, Colling and Scullion, 2017). Thus, to have better management of
talent in this competitive world adoption of new and innovative strategies like flexible working
pattern, management revolution, smart working practices, etc has become a essential and vital for
effective management of talent at workplace. Beside this, the other innovative ways that can be
adopted by Cosmos tour Ltd to have better strategic approach of talent management includes
properly communication about organisational goals, prioritizing employees needs tighter with
solidifying and brining more innovative changes in talent management strategy.
To develop better understanding about the importance and need of strategic talent management
in Cosmos tours Ltd in order to achieve its goal.
According to the view point of Mona Momtazian, 2016, management of talent has become
essential for an organization to maintain its competitive strength and ensure better skills and
competencies’ in employees to meet desired targets and goals. It has been evaluated that
employees in today’s modern world are not get satisfied and motivated through just salary i.e.
some better strategies and techniques are required to keep that motivate and satisfy tem that is
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necessary to motivated them to enhance their performance. Thus, it can be evaluated that
foremost importance of talent management includes retainment of talent management for a
longer period of time. Further, it can be analyzed with respect to talent management that it
enhance competitive strength of organization through maintaining talented and skilled workforce
that is capable of achieving desired goals on time (Sheehan, Grant and Garavan, 2018). Thus, it
can be evaluated that expenses on talent management by Cosmos tour ltd is important and
essential as it facilitates more productive and healthy workplace environment that ensures better
and timely achievement of goals together with enhanced competitive strength and better business
position.
Research Methodology
Research approach
It reflects the main approach and philosophies used to conduct a research in more
effective way, a description which is provided below:
Research Philosophies- It is mainly of two types I.e positivism and interpretivism which
are commonly used by a researcher. With regard to this research work the philosophy used is
Positivism as it the one that facilitates more practical and systematic way of data collection and
presentation (Cappelli and Keller, 2017).
Research approach- This part of research method is bifurcated in two main components
that are deductive and inductive. Out of theses two research approach use of deductive research
approach has been made for current research work as it the one that ensure better generalization
and presentation of numeric data thus, provides support for quantitative research method.
Research method- There are two main types of research study and methods that includes
qualitative research and quantitative research. Qualitative research is associated with gathering
in-depth information thus, it is more complex and time consuming therefore, use of quantitative
research method is more suitable for current research work (Collings, Mellahi and Cascio, 2017).
Quantitative research methods facilitates procurement of data in numeric form that is easy to
collect and represent.
Ethical considerations- It is associated with basic rules and principles of conducting a
research work. In order to fulfill the ethical consideration and to ensure that current research
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work should not harm and hurt any individual proper written consent is taken from all
respondents.
Methodologies
Sources of data collection- There are two main sources of data collection that includes
primary and secondary sources. Use of both modes of data collection is made for this
investigation as primary sources ensures collection of latest and authentic data directly from
respondents (Collings and Isichei, 2017) . Beside this, use of secondary method ensures supports
and better base form pre rerecorded facts and documents.
Sampling method- It is process associated with selection of a some small number of units
from a large population in order to perform a research work in more effective way (Thunnissen
and Gallardo-Gallardo, 2017). For current research work a sample size of 40 respondents is
selected from workforce of Cosmos tours Ltd through making use of random sampling method
(probability sampling) in order to complete this research work more effective and also eliminates
the caches if biasness.
Research instrument- It basically represent the tool used for collection data. In
accordance with current research work use of questionnaire is made to collect information
directly from respondents as mode of primary research (Amiri and Safariolyaei, 2017). Use of
below stated questionnaire is made to collect information from 40 selected respondents among
the workforce of Cosmos tour Ltd on the topic strategic approach to talent management.
Questionnaire
Q1) Do you having any knowledge and perception about the concept of strategic talent
management?
a) Yes
b) No
Q2) Why talent management is an important concept for hospitality industry that brings
better success and achievement of goals?
a) Yield more competitive strength
b) Brings uniqueness and enhance creativity
c) Engaged employees
Q3) Do you agree with the fact that, traditional method of talent management are less
effective in today’s competitive world as compare to new and innovative approach of talent
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management?
a) Agree
b) Disagree
Q4) what are the possible new and innovative ways of working that can be adopted by
Cosmos tour ltd to achieve a strategic approach of talent management at its workplace?
a) Flexible working hour
b) Management revolution
c) Smart working practices
Q5) what overall effect and result is lead by adoption of new and innovative ways of
working and strategic approach to talent management by Cosmos tour ltd?
a) Enhance productivity
b) Timey achievement of goals
Q6) Any further recommendation and consideration for Cosmos tour Ltd to have
improvement in its talent management strategy?
Data Analysis and Interpretation
For effective presentation and analysis of data use of thematic approach is made for current
investigation a brief explanation and discussion of which is provided below:
Theme 1: Knowledge and perception about the concept of strategic talent management
Q1) Do you having any knowledge and perception about the concept
of strategic talent management?
Frequency
a) Yes 35
b) No 5
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Interpretation: In accordance with above chart it can be evaluated that 35 respondents
are having knowledge and perception about the concept of strategic talent management where as
5 participants are unaware from this concept.
Theme 2: Talent management is an important concept for hospitality industry that brings
better success and achievement of goals
Q2) Why talent management is an important concept for hospitality
industry that brings better success and achievement of goals?
Frequency
a) Yield more competitive strength 18
b) Brings uniqueness and enhance creativity 10
c) Engaged employees 12
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Interpretation: In accordance with above pie chart it has been seen that 18 respondents
are in support of more competitive strength as that makes talent management an important
concept for hospitality industry that brings better success and achievement of goals where as 10
are in favour of brining uniqueness and enhance creativity as benefits lead by talent
management. Further, 12 more participants are also there who believes that better engaged
employees is that factor that makes talent management an important concept for hospitality
industry that brings better success and achievement of goals.
Theme 3: Traditional method of talent management are less effective in today’s competitive
world as compare to new and innovative approach of talent management
Q3) Do you agree with the fact that, traditional method of talent
management are less effective in today’s competitive world as
compare to new and innovative approach of talent management?
Frequency
a) Agree 36
b) Disagree 4
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Interpretation: With respect to this pie chart it can be observed that 36 participants are
agreed with the fact that, traditional method of talent management are less effective in today’s
competitive world as compare to new and innovative approach of talent management while 4
respondents are disagreed with above stated theme and fact.
Theme 4: Possible new and innovative ways of working that can be adopted by Cosmos tour
ltd to achieve a strategic approach of talent management at its workplace
Q4) what are the possible new and innovative ways of working that
can be adopted by Cosmos tour ltd to achieve a strategic approach of
talent management at its workplace?
Frequency
a) Flexible working hour 12
b) Management revolution 15
c) Smart working practices 13
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