This report investigates strategic approaches to talent management, focusing on a case study of Crown Plaza, a global hospitality organization. It begins by defining talent management and outlining its aims and objectives, including attracting and retaining employees, improving productivity, and fostering a positive work environment. The report includes a literature review discussing the importance of training and development and performance appraisal. A project management plan with cost, time, and quality considerations is presented, along with a work breakdown structure and Gantt chart. The research methodology employs a quantitative approach using questionnaires to gather data from Crown Plaza employees. The data analysis and interpretation section examines employee responses to questions regarding their understanding of talent management, its benefits, and the organization's practices. The report concludes with reflections on the research process, alternative methodologies, recommendations for improving talent management practices, and a comprehensive list of references.