Research Report on Talent Management as a Strategic Priority

This research report investigates "Talent management as a strategic priority," focusing on its significance in business operations. The report begins with an introduction outlining the research's aim to explore talent management's importance, particularly within Amazon, a multinational e-commerce and technology firm. It presents a research proposal with aims, objectives, and research questions, including the rationale for topic selection and research limitations. The methodology section details research philosophy, approach, design, data collection methods (survey), sampling strategy, and ethical considerations. The report uses primary and secondary research methods. A literature review provides background information on talent management, its impact on business, and the strategies used by Amazon. The report also includes project timelines, Gantt charts, and WBS. The research utilizes quantitative methods, employing surveys to gather data from 20 participants. The report concludes with a reflection on research methods and potential alternative methodologies.

RESEARCH METHODOLGY

TABLE OF CONTENT
Research Topic: “Talent management as a strategic priority”..............................................................3
INTRODUCTION................................................................................................................................3
TASK 1.................................................................................................................................................3
P1 Produce a research proposal.....................................................................................................3
Aims and Objectives........................................................................................................................3
Literature review..............................................................................................................................5
P2 Examine proper research methods as well as primary and secondary research.....................5
TASK 2.................................................................................................................................................9
P3 Organise primary as well as secondary research by adopting proper ways for proposal related
to business research that determine cost, access and issues related to ethics...................................9
P4 Apply proper tools, assess research findings & data.................................................................11
P5 Communicate outcomes of research in proper way for intended audience..............................17
TASK 4...............................................................................................................................................18
P6 Reflection..................................................................................................................................18
P7 Determine alternative research methodologies & determine outcomes....................................18
CONCLUSION..................................................................................................................................19
REFERENCES...................................................................................................................................21

Research Topic: “Talent management as a strategic priority”
INTRODUCTION
Background to study
Talent management is to be defined as process of attracting and retaining employees towards
higher efficiency and development of their skills & knowledge (Atchyutuni, 2018). Talent
management is a important and wider concept which is to be considered in proper manner as it help
in achieving of goals as well as objectives in proper manner. Main aim of this research is to explore
the importance of talent management in business. The research methodology is viewed as
important concept which requires high level of skills & expertise. Amazon, a multinational e-
commerce firm and technology firm headquartered in U.S. The company deals e-commerce,
artificial intelligence, digital streaming, and cloud computing. It operated at global scale & has
number of competitors like e-Bay, Alibaba, Walmart etc. This research report is based on topic-
“Talent management as a strategic priority” and comprises of research proposal, research
methods, conducting primary and second research using appropriate methods, appropriate analytical
tools, research outcomes, reflection on research methods and alternative research methodologies &
lessons learnt.
Study on organisation background
In this research report, Amazon of is chosen enterprise which deals in technology and e-
commerce. It was founded by Jeff Bezos and was founded in 5th July, 1994. The entity has large
number of competitors like Walmart, Google, Flipkart, etc. It has number of subsidiaries such as
Audible, Zappos, AbeBooks, etc. Also, the competition of firm shocked Microsoft. Company was
then declared as a fourth most valuable brand according to Forbes annual lists. They have been
moving towards development and innovation of technology in order to fulfil needs as well as
demands of customers at every aspect (Maurya, 2018).
TASK 1
P1 Produce a research proposal
Aims and Objectives
Research aim
The main aim of research is “to explore the importance of talent management in business” .
Through accessing to this aim it is easy to understand how skills and knowledge can be imparted

into employees to retain them for longer interval. This research work is based on Amazon and
corporation as uses talent management as a priority.
Research objectives
When completing research methodology, it is crucial to examine research objectives which
are given below-
 To analyse talent management as strategic priority.
 To examine impact of talent management on business functions and operations.
 To explore how Amazon uses talent management in order to fulfil customer demands.
Research questions - In this presented research report, there are various research questions that are
given as follows-
 What is concept of talent management?
 What practices are used by organisation to adopt talent management?
 How Amazon is affected by talent management & high turnover rate?
 What strategies & tactics are adopted by manager/ leaders of Amazon to reduce turnover
rate?
Rational for selection of topic
The selection of topic is based on “Talent management as a strategic priority”. Main reason
for section of this was that it delivers wide range of information of skills, knowledge & employees
that are beneficial for organisational growth & development. Further, with help this research topic,
it is easy to understand how subordinates can get motivated, access new opportunities by increasing
their level of knowledge. Also, besides this it gives detail description of evaluation of talent
management & practices that can be used to achieve objectives in effective manner. By going
through this topic, knowledge and effectiveness of organisation is increases when talent are
identified within management.
Research methods
In this presented research, research methods which have been used are both primary as well
as secondary. Primary research has been taken as major approach while secondary approach is
being used as minor one (Naim, 2017). Both methods are beneficial for collection of information &
data, but for this research primary method is most appropriate. Without using of research methods,
it is difficult to execute research in most appropriate manner. So, proper scanning of environment is
to be done so that decisions are undertaken properly.
Research limitations
Within the current research report, there are various limitations which are faced by
researcher and investigators such as research it are time consuming to determine the length and
application of research. Further, another limitation is that researcher wants to gather data through

practical as well as quantitative methods, so it is difficult to produce & gather every information’s
via using both methods. It is crucial to analyse research limitations so that it is easier to producer
solutions accordingly or alternative way to reduce such limitations.
Literature review
In research methodology, literature review is important as it help in providing of brief
overview of research topic and other aspects of research. Also, it is critically important to give
detailed introduction about topic and reason for the case study of topic as well as carrying out
research. With help of literature review, it is easy to execute research & obtain outcomes in proper
manner. To analyse how talent management can impact on business, best practices used by Amazon,
it is essential to write literature review. Literature review of research also helps in justifying
researcher research, why the study is being carried out. Therefore, it is necessary to draw LR with
proper considerations to understand research study specifically.
According to (Pandita, 2018), talent management is important which is to be focused by
corporate enterprises within use of appropriate methods. In this competitive market, it is crucial to
focus on how to retain employees for longer period in order to increase productivity and access new
opportunities. This research provides brief overview about Amazon & its pathways of using talent
management to accomplish goals. In organisation, it is crucial to identify the talent within business
which can leads to higher productivity & positive outcomes. In respect of Amazon, employees are
being retain for longer period & uses their level of skills/ knowledge through which they increase
value of company in market. It is crucial for enterprise to focus on this concept as it assists them in
achieving of objectives in most efficient way. Furthermore, there are various of types of strategies
that are being used for identifying of talent & retaining employees like training or development
programmes, webinars, and many more (Quinlan, 2019). It depends upon entity to choose
appropriate type of strategy so that it is easy to access benefits.
P2 Examine proper research methods as well as primary and secondary research.
Research methodology
Research methodology is defined as procedure or techniques which are being used to
identify or collect information or data about a topic. In research report, it allows to evaluate
reliability as well as feasibility study of topic. In simple words, it gives a path to investigator &
reader to collect information in most efficient manner & in ethical way. It comprises of different
stages which are discussed as follow-
Research philosophy

It refers to path or a way in which credentials or information is being gathered or collected.
There are various types of research philosophy such as positivists, interpretivist, pragmatist &
realistic philosophy (Robles, 2018). In this research, interpretivist research philosophy has been
used because it help in accessing of interpretation of stages to study & it focuses on human interests
into study.
Research approach
These are approaches which are used by researcher in research to evaluate & collect data.
Basically, here are several kinds of methods that are used for collection of information such
qualitative, quantitative and mixed method. So, in this presented report, quantitative methods are
being used as because sample size has been taken to access perception of individuals. It is crucial
for researcher to be well aware of these methods so that it is easy to collect data.
Research design
It is defined as models for method/ techniques that are used for gathering credentials by
researcher (Rotolo, 2018). It is important to examine design because it depicts type of research like
experimental, survey, correlation, semi-experimental, review. There are three main types of research
design which are data collection, measurement & analysis. This report is based on data collection
research design.
Data collection methods
In research report, there are various kinds of methods are adopted by researcher in order to
collect credentials like group discussion, survey, observation & many more. All these data
collections methods are effective but according to this research report of talent management, most
effective approach is survey (Shchetynina, 2019). Survey is viewed as most appropriate mode of
collecting data because through this new and fresh information is collected easily. It is beneficial to
use in research paper or projects. Main benefit of this method is that it helps in generating of
reliable credential which increases the effectiveness of research at higher level.
Sampling strategy
Once data has been gathered, sampling strategies are used which is done through sample or
selecting of individual from population. It is essential to use sampling strategy so that analysis is
made accordingly of collected data. In this conducted report, surveyor uses random sampling which
is to be considered as probabilistic approach. With help of this strategy, it is easy for researcher to
compare data in specific way (Taplin, 2017).
Sample size and number of participants
Within this report, 20 subordinates have been selected by surveyor with adopting of non-
probabilistic sampling. It is crucial to use sampling so that results are determined. Main reason for

using non-random sampling approach is that it is cheaper that random sampling & saves both cost
and time.
Ethical considerations
In work, it is essential to use information and execute everything in ethical way so that it is
easy to support the work properly and achieve output effectively. By considering ethical
considerations, it is easy to use information and various methods are presented that are adopted to
do research on talent management. Also, principles are focused to secure the credentials of
participants like securing their data through prevention of unauthorized access to data, approval of
users while sharing of information, etc. (Thornberg, 2019). These are some of crucial principles that
are necessary to use to manage & maintain research ethics well organised manner. This results in
elimination of problems & risks in research which is beneficial for researcher.
Project timeline
In research projects, it is necessary to determine the project timeline so that it is easy to
analyse the project completion and start date. With help of project timeline, it is easy to make
decisions in proper manner ( (Torkanfar, 2020). Timeline of projects needs to determined properly
so that resources & other activities related to projects are completed on given time period.
So, tools such as Gantt chart and WBS are used to determine project timeline. These tools are
further discussed as follows-
Gantt chart
It is a kind of tool which is used by entity to do planning, & scheduling of projects in well
organised way. In relation of this research, researcher has also used this tool through which it is easy
to complete tasks on time, examine task in progress etc. (Vecchi, 2019). There are various benefits
of this tool such as it helps in setting of realistic schedules, carrying out communication effectively,
and many more. There are software and techniques available which are used for preparing Gantt
chart. Thus, high level of knowledge and skill is required to develop a Gantt chart.

WBS
It is also known as work break down system which is used within projects, research with
aim of delivering of better results within time interval. It is an effective tool which helps in
breakdown of complex work and it also leads to achieving of completion of work within time
interval. Both these tools are beneficial which are to be adopted so that decision making is carried
out in proper manner. It is duty of researcher to use these tools in most efficient manner so that
effective output is obtained (Vecchi, 2019).
TASK 2
P3 Organise primary as well as secondary research by adopting proper ways for proposal related to
business research that determine cost, access and issues related to ethics.
There are different methods used for collecting data in an appropriate manner that is going
to be mentioned below:
Primary data collection method this type of data collection to determined as a proper form
of gathering data. In this process, the research will capable to collect original information in
addition of executing various sources related to data & information gathering like survey,
experiment as well as interviews and many more. Therefore, this is the instrument which is
significant and it offer correct information which is necessary for conducting research in an
appropriate way (Daniel, 2018).
Secondary data collection method it is important in context of collecting data in less time
period. This tool help in collecting data regarding topic related to investigation. There are various
sources such as articles, online sites, magazines, books as well as so on that help in collecting data
and information that is prevailed at marketplace. In addition to this, in context of investigation, the

researcher focuses on using various scholars, magazine for gathering matter that is appropriate in
sharing data during the particular phase of time period.
For organising both type of research such as primary as well as secondary, such kind of
method will be adopted by researcher. There are different kinds of tools that are going to be
mentioned below:
Cost is determined as the most appropriate component because without cost, it is not easy
for researcher to collect data from using primary and secondary source in an appropriate manner.
For organising primary as well as secondary research, it is necessary to have sufficient finance that
helps in completing research in proper way and in timely manner. Therefore, the cost is necessary
for conducting research in an appropriate manner (Gura, Shevchenko and Gura, 2016).
Access: It is assess that it is a tool that is determined for executing both research in proper
way. Therefore, the researcher focuses on collecting data from respondent and also their focus is on
access to gather data in computerized way for longer period of time. It is considered that this tool is
providing support to researcher in collecting both primary and secondary data in proper way.
Ethical issue it is determined as an appropriate for investigator or researcher to make ensure
that all ethical principles are determined for conducting research in an appropriate way. For
executing every task related to primary and secondary source, there are different kind of ethical
issues which include confidential information and many more. Therefore, it is necessary to remove
this kind of ethical issue in order to conduct research in proper way (Li and Chu, 2018).
Sampling method it is determined as technical tools that help in collecting sample from
entire population. It is considered as an individual person that focuses on performing different task
in an appropriate manner. For conducting research, there are around 20 respondents for description
that are implementing in Amazon. In this kind of investigation, the researcher focuses on using
sample method of random sampling strategy that is probabilistic form (De Hertogh, 2018).
Questionnaire is a written report which involves series related to collecting information is
significant for conducting appropriate research during particular phase of time period. It is the
researcher who focuses on relating various people and adopts important data during the particular
phase of time period.
Questionnaire
Q1. Do you have understanding regarding concept of talent administration?
(a) Yes
(b) No
Q2. What are the challenges confronted by HR manager of Amazon talent management?
(a) Attracting as well as retaining workers
(b) Creating a worth proposition

Q3. Explain tactics that is determined by HR professional of Amazon in respect of talent
administration?
(a) Training as well as development
(b) Rewards and incentives
Q4. Explain importance of Talent administration?
(a) Success and growth of business venture
(b) Improving a robust leadership pipeline
Q5. Explain the strategies related to talent management adopted by management team of
Amazon to fulfil need of user?
(a) Person organisation fit
(b) Reward & remuneration
Q6.Explain the impact of talent management on functions and operations of organisation?
(a) Increase productivity
(b) Better workforce
Q7. Do you agree that reward and incentive is an effective way to manage and retain top
talents within organisation?
(a) Yes
(b) No
Q8. Explain the role of management team for improving talent administration within
working environment?
(a) Training and improvement
(b) Supporting resolution of problems
Q9. Explain efforts of manager of Amazon in sustaining top talent within working
environment?
(a) Offer opportunities for growth
(b) Empower accountable employees
Q10. Provide suggestions in respect of issues related talent management.
P4 Apply proper tools, assess research findings & data
Data analysis
Theme 1: Understanding regarding concept of talent administration
Q1. Do you have understanding regarding concept of talent
administration?
Frequency
(a) Yes 12

(b) No 8
Interpretation: On the basis of above given graph, it has been assess that from above given
information; there are 12 staff member who understand the concept regarding talent administration.
In addition to this, there are 8 subordinates who do not have an understanding regarding talent
administration during particular phase of time period.
Theme 2: challenges confronted by HR manager of Amazon talent management
Q2What are challenges confronted by HR manager of Amazon
talent management?
Frequency
(a) Attracting as well as retaining workers 11
(b) Creating a worth proposition 9
Interpretation: On the above given graphical representation, it has been assess that among
20 person there are 11 respondent who believes that retaining or sustaining subordinate within
business organisations are determined as a main challenge which is confronted by HR management