Strategic Talent Management at Aston Martin: A Research Project

This research project delves into the realm of talent management, specifically examining the strategic approaches employed by Aston Martin, a prominent sports car manufacturer. The study aims to identify the importance of innovative ways of working in achieving a strategic approach to talent management within the company. The project explores the current strategic approaches, investigates new and innovative practices, assesses their impact on talent management, and recommends ways to improve talent management at Aston Martin. The literature review covers talent management strategies, employee guidance, innovative work methods, and the significance of innovation for business success. The methodology section outlines the research design, and the findings, discussion, and conclusion sections provide a comprehensive analysis of the research questions and objectives, culminating in actionable recommendations for Aston Martin.

RESEARCH PROJECT

Table of Contents
INTRODUCTION ......................................................................................................................................3
LITERATURE REVIEW............................................................................................................................4
METHODOLOGY .....................................................................................................................................8
FINDINGS ...............................................................................................................................................14
DISCUSSION............................................................................................................................................23
CONCLUSION AND RECOMMENDATION.........................................................................................24
REFLECTION...........................................................................................................................................25
REFERENCES..........................................................................................................................................26

INTRODUCTION
Overview of the topic
Talent management is that activity in business that is related to use of appropriate
strategies in order to manage talented employees and perform function in effective way. This can
be define as strategical approach that is used in human resources management. This include
amount of purpose which has to be performed by the manager in command to achieve
effectiveness in talent management. These functions are recruit, retain, develop, reward and
make people perform form(Almaghaslah, 2017). This study is based n the topic of talent
management where it will address number of issues related to talent management. This will helps
in determining the the strategic approach to talent management used within a workplace. It will
also include the new and innovative ways of working in managing talent at workplace of Aston
Martin.
Background of the research project
This research is based on function performed by Aston martin in business environment in
order to manage talented employees. Aston martin is an sports car manufacture which is
performing its business operation in UK. Firm is operating from long time in automobile. In this
research, Aston Martin is used as based firm in this study as it employee number of employee
sand performing its function at global level. This will helps the researcher in collecting data and
performing the research in effective way.
Rationale of the research
This current study is based on the topic of identify the importance of innovative ways of
working in attaining this approach to talent management. The major rational behind choosing
topic is that there are number of problems which are faced by business firm related to talent
management. This issues are faced by business firm related to managing talent and performing
business function. This study will helps in addressing these issues in effective way. This is also
helping the research in developing different skill that can be use to meet needs. These skill are
analytical skills, communication skills and many other.
Research Problem

There are lots of problems which are faced by business firms while implementing the function of
talent management in business firm. These issues are related to changes in business function
which have to be used by business firm. These issues will be addressed in this study and helps in
aching business objectives.
Research aim
Main aim “To identify the importance of new and innovative ways of working in
attaining strategic approach to talent management. A study on Aston Martin.
Research Questions
 What are the strategic approaches to talent management used within a workplace?
 What are the new and innovative ways of working in managing talent at workplace of
Aston Martin?
 How Innovative ways of working helps Aston Martin in achieving strategic approach to
talent management?
 What are the essential ways for managing talent at workplace of Aston Martin?
Research Objectives
 To determine the strategic approach to talent management used within a workplace.
 To examine the new and innovative ways of working in managing talent at workplace of
Aston Martin.
 To investigate the significance of innovative way of working in achieving strategic
approach to talent management.
 To recommend different ways for managing talent at workplace of Aston Martin.
LITERATURE REVIEW
To determine the strategic approach to talent management used within a workplace.
According to view point of Clauss, 2017, Talent management strategies, like all other facets of
work, have developed over the years to cater to individual’s patterns which have developed
dramatically over the past few years. In today's world of hyper-change, proactive talent

acquisition is a must for business firm. On the other side, Talent management should describe a
role in the organization that is connected to maintaining the skilled person to perform multiple
jobs. The task of talent management is crucial for business companies to perform. There are
various methods that can be used by Aston martin to satisfy criteria and fulfill the role of talent
management. There are number of approaches which can be used by business firm in order to
meet needs and perform tasks in effective way. These are related to use of business function and
performing the activity of talent management. Developing job requirements is a significant
method that can be taken by company organizations in conjunction with this. It entirely assists in
the execution of corporate functions and the management of talented workers. In this policy,
there are distinct activities conducted in recruiting workers that have job requirements where the
business can effectively recruit skilled employees. There are some other methods which Care
also useful for the chosen business firm. there are different approaches which can be used by
Aston Martin in order to meet needs and performer talks in effective way. these are used to meet
needs and perform function accosting yo the way where form can achieve its objectives and
performs talks appropriately.
To examine the new and innovative ways of working in managing talent at workplace of
Aston Martin.
According to view point of De Groot and Spiekerman, 2020, The goal of Aston Martin is to
become the largest British automotive firm. The goal of the business was to deliver this by 'The
Aston Martin way,' a collection of practices, instruments, and processes that generated principles
for how Aston Martin's people worked together. This plan to turn the company around was
adopted by the newly named CEO in 2014. In order to achieve this business objectives there are
number of function which have to be improve by business firm . One of the aspect is related to
use is Employee Guidance. In this Most of those talent programs mentioned above rely on
workers and enable them in their company and have a positive experience. In order to help
explain talent acquisitions, company have to realized that a path to sustainable talent experience
comes from dreaming about outside talent. Talent options, practices, and behaviors provide
consumers and partners with meaning, or see outside-in talent. This is also acting as a function
which have to be used by business firm in order to meet needs and perform according to needs.

This include different feathers which have to be include in firm’s function. These are also useful
for Aston martin. It includes believing, this is an individual discovers personal significance from
organizations when workers recognize that their personal beliefs originate from the mission and
values of the companies and identify them with them. One more factor is becoming. Through
participating in organizations, an individual develops and develops and they encourage workers
to seek new skills through opportunities. Along with this, Belonging, A worker has an identity
and establishes new relationships when workers are placed in touch with others by organizations.
Work-Task Planning is also a new method which can be use by business firm in order to meet
needs and perform the function in effective way. The world of work today sees an onslaught of
creativity in technology. Computing speed and capacity are growing, creating digital concepts
like , gamification, Internet of Things, cyborgs, virtual or augmented reality, block chain,
artificial intelligence, etc. according to authors, these are some innovative ways which can be
used by business firm in order to achieve objectives.
To investigate the significance of innovative way of working in achieving strategic
approach to talent management.
According to view point of Fetters and Molina-Azorin, 2019, innovation is important for
business firm as it helps in meeting needs and perform task in effective way . There are number
of benefits which are used by business firm which are related to meeting needs. The major
benefits of using this system in business firm is related to access the skills it needed to perform
task. New and innovative way helps business firm in meeting requirements of skill management.
This helps in managing skilled employees where firm can use effective strategies. Managing skill
will helps in allocating work according to current capacity of employees and preforming task in
effective way. This helps in boosting performance and managing business function in effective
way. Along with this, using innovative way is also helpful in managing productive in teams. As,
using these way will helps in allocating work in effective way. This is also useful in meeting
needs and performer task in effective way. This is also useful than just having a bunch of
creative and talented people in organization. One more benefits if using innovative strategies is
that it will helps in reducing employee turnover. As, by using these strategies business firm can
collect information and use it in order to maintaining proper working environment. This will

facilitate in meeting and performing task requirements in effective way. In current time, building
employee branding is essentials element in business firm which will help firm in creating image
in market and using this for benefits. These benefits are related to better production by booting
productivity level in employees. By managing employee brand, form can maintain effective
working culture and manage roles of employees in appropriate way. This will boost productivity
and manage all function according to needs of business firm. In relation to Aston martin. this
can be seen that using innovative approaches in order to manage talented employees will
facilitate in booting productivity as well achieving goals of business firm.
To recommend different ways for managing talent at workplace of Aston Martin.
In view point of Hislop, Bosua and Helms, 2018, talent management act as mandatory element
for business firm in order to meet business objectives and perform task with higher level of
productivity . There are some recommendation which can be use by Aston Martin in order to
implement talent management. Firstly, it is need by the firm to use effective appropriate
approach of recruiting employees and performing task in effective way. This will helps in
employing talented person in firm. This will boot profitability as well helps in meeting needs of
recruitment. After this, it is required by Aston martin to use goof training and development
program. As using the program will help in improving skill of employees and providing
knowledge about the topic. This manage roles in effective way and boot success chances. This is
also related to use of management function where manager can establish improved structure that
support flexibility. This will helps in smoothing the flow of resources and increase the roles of
employees. Therefore, it act as essential feather which have to be included by business firm.
After performing the activities related to training and development, management in business firm
has to use effective approach related to reward and recognize . This is useful for business firm to
meet needs and perform task according to needs of environment. This can be seen that there are
number of function which are used by business firm. By providing rewards to employees
business firm can helps in meeting needs and providing them motivation while working on there
job. This will also leads to cresting sense of motivation in employees and performing task in
effective way. Author also sated that these recommendation ca be used by the Aston Martin in
order to achieve business objectives and manage talented employees.

METHODOLOGY
This can be define as the function which is used by business firm in order to meet needs and
perform the function in effective way (Rashki and et. al., 2017). There are different
recherche methods which are used by the researcher to conduct research and perform it in
effective way. Here, research onion will be used to meet needs and conduct the research in
effective way:
Research Design: This can be define the process which is based on choosing research
structure. This is used by the researcher in order to meet the research objectives in effective
way. There are different kind of research design which can be use by the research in order to
conduct the research in effective way. In current study, there is use descriptive research
design. This is effective methods where it helps in collection qualitative information and
using tool in effective way.
Research Philosophy: Research philosophies can define as the function which include all
those function which are used in order to collect data and perform specific research. There
two kind of research philosophies which can be use by the researcher in order to conduct the
research in effective way. This include positivism and interpretative approaches. In this
study, there will be use interpretative approaches. This is used by the researcher in order to
collect the information and perform the research in effective way. This will be used by the
researcher in order as it allow in focusing on qualitative findings and performing the
research in appropriate direction.
Research Approach: This can be stated as that part of research where an appropriate
procedures will be followed by the researcher. This is related to use of practical and
theoretical aspects of the research where the research can perform task in effective way.
There are two kind of research approaches which are inductive approach and deductive
approach. In current research, deductive approaches is related data collection throughout
this research paper is important because it offers objective data and will not require the full
amount of time.
Research Strategy: This can be define as that set of action plan which is used by the
researcher in order to perform the research in effective way. In this study, there is use of
survey method by the researcher In order to do this survey, researcher will use questionnaire

as a main method. This is useful in collecting authentic information and perform the
research in effective way.
Research Choice: This can be define as alternative which are available to the researcher in order
to perform the research. This helps in determining the use of data type an approaches which are
used to collect data. In this, there are two kinds of approaches which are available form the
research to conduct the research in effective way (Howard, 2019). This include, qualitative and
quantitative research approaches. In current research, there will be use of quantitative research
approaches as it helps in collection data in quantitative way and performing the researcher in
effective way.
Data collection: This can be define as the function which is used by the researcher in order
to collect data and perform the research in effective way. There are two types of data
collection method which can be use by the researcher in order to collect data and perform
the research. These are primary method and secondary method. In current study, there is use
of both primary method of data collection and secondary method of data collection.
Data analysis: This can be define as that function of research methodology which is used by the
researcher in order to analyses that data which is collected by the researcher in order to collect
information about the numerical data and analysis to achieve objectives. In this study, researcher
used frequency table and other graphs to analyses data and conclude effective results.
Sampling: There are two type of sampling method which can be use by the researcher,
these are probabilistic and non probabilistic method. This study include 40 staff member of
Aston martin will be randomly chosen. The key aim behind the use of random selection as a
method of sampling methods is to pick total participants as it does not require extra time.
Here, random sampling is used by the researcher as it provide equal opportunity to each
respondent in order to perform the researcher in effective way.
Questionnaire

Questionnaire
Q1) Do you know the concept of strategic approach to talent management?
A) Yes
B) No
Q2) What are the benefits of strategic approach to talent management?
A)Improved On-boarding Experience
B) Retain Top Talent
C) Employee Development
Q3) What are the new and innovative ways of working in managing talent at workplace of
Aston Martin?
A)Employee Guidance
B) Employee Experience
C) Work-Task Planning
Q4) Is these are effective for business firm?
A) Yes
B) No
Q5)What are the challenges which are faced by business firm in implementation talent
management?
A) Tightening talent market
B) Unappealing company culture
C) Increased employee turnover
Q6) What is the significance of innovative way of working in achieving strategic approach
to talent management?

A)It helps businesses improve performance
B) It helps form productive teams
C) It decreases turnover
Q7) What are the consequences faced by Aston martin in implementing innovative way of
working in achieving strategic approach to talent management?
A) Talent Retention,
B) Talent Attraction,
C) Learning and Development
Q8) Do you think that talent management is helpful for business firm?
A) Yes
B) No
Q9) What are the strategies that can be use by Aston martin for managing talent?
A) Train employee
B) Guide employees
C) Manage behavior
Data analysis
Theme: The concept of strategic approach to talent management
Q1) Do you know the concept of strategic approach to talent management? Frequency
A) Yes 30
B) No 10
Theme: the benefits of strategic approach to talent management
Q2) What are the benefits of strategic approach to talent management? Frequency
A)Improved On-boarding Experience 14

B) Retain Top Talent 16
C) Employee Development 10
Theme: the new and innovative ways of working in managing talent at
workplace of Aston Martin
Q3) What are the new and innovative ways of working in managing talent at
workplace of Aston Martin?
Frequency
A)Employee Guidance 10
B) Employee Experience 20
C) Work-Task Planning 10
Theme: Importance of this
Q4) Is these are effective for business firm? Frequency
A) Yes 30
B) No 10
Theme: the challenges which are faced by business firm in implementation
talent management
Q5) What are the challenges which are faced by business firm in
implementation talent management?
Frequency
A) Tightening talent market 12
B) Unappealing company culture 18
C) Increased employee turnover 10
Theme: the significance of innovative way of working in achieving strategic
approach to talent management
Q6) What is the significance of innovative way of working in achieving
strategic approach to talent management?
Frequency