Strategic Tourism Planning and Collaborative Planning for Deal, Kent

This report provides a comprehensive analysis of strategic planning for tourism in coastal areas, specifically focusing on Deal, Kent. It examines the benefits of strategic planning, the importance of collaborative planning, and the impact of the COVID-19 pandemic on the tourism industry. The report evaluates how collaborative planning can be beneficial for Deal in the context of COVID-19, considering various objectives like job generation, income increase, and economic prosperity. It also compiles a brief tourism strategy, outlining clear objectives and a vision for the next two years, including implementation strategies and stakeholder identification. Furthermore, the report assesses the social and economic benefits of the proposed strategy for residents and visitors. The report emphasizes the significance of sustainable international tourism and how it can aid in the recovery from the COVID-19 situation. The document utilizes various academic sources to support the findings.

Learning Outcomes

Contents
MAIN BODY...................................................................................................................................3
PART 1............................................................................................................................................3
A) Examine the benefits strategic planning for tourism in costal areas.................................3
B) Evaluate the importance of collaborative planning in tourism and justify why this approach
would be useful for Deal on the basis of COVID..................................................................5
Part 2................................................................................................................................................7
C) Compile a brief about tourism strategy along with clear objective and vision for the next
two year..................................................................................................................................7
D) Describe about vision and objective could be implemented and better identify the key
stakeholder that will change or delivering the objectives......................................................9
E) Evaluate about how strategy is going benefit the resident and visitor socially and
economically.........................................................................................................................10
CONCLUSION................................................................................................................................1
REFERENCES................................................................................................................................2

INTRODUCTION
Tourism and travel industry is concerned towards provide travelling experiences and
selling tour packages. Companies of tours and travels are having only motive to make provide
such travel service which makes people adventure into memorable manner (Adinugraha and et.
al., 2021). As in simple terms travel industry is one of biggest and fasted growing industries
because within the world. This has given enormous opportunity for travel and tourism which
related through business along with travel agencies and tour operator to carter to needs of this
emerging demand. they usually work through enhance play an big role in the economy of
country. This also help country to promote relation. Therefore, travel industry is working within
people wishing to see places and travel to learn different cultures and much more things. In
another phase the travelling industry help to build infrastructure who travel through industry
where people are working for people who have wishes to see new places and learn about new
thing through different culture and much more things.
As in this report, the destination is consider Deal, it is a town in Kent, England which lies
where the North Sea and English Channel meet, 8 miles towards north east of drover and having
8 miles south of Ramsgate. The topic is considered strategic planning for effective tourism in
costal areas and illustrate with an example of destination, importance of collaborative planning
about tourism and justify within approach useful of Deal y discuss on basis of COVID situation
(Bafna and Saini., 2021). Part 2 provide with an clear vision, mission along with objective for
next two year which will address the current situation issues and challenges.
MAIN BODY
PART 1
A) Examine the benefits strategic planning for tourism in costal areas.
Costal areas is known as coastline or seashore where it is defined as the areas where the
land meet through ocean or sea as well as line form of the boundary between the land and ocean
or lake. Earth has around 620,000 kilometre of coastline.
Tourism is a massive industry for economic and social development of a place. Tourism is a
wide and diverse sector, also referred to as visitors economy. Deal is a town in Kent which has
coastal actions for sustainable tourism (Chi and Han., 2021). The town offers a flourishing
surroundings to live, work and visit. The places of attraction are castles, a pier, museum,

beautiful architectures and coastal beauty. Taking these one by one Deal has three separate Pier
in the town of which Deal Pier is one of the last impact full leisure pier in Kent. It is third pier
remaining in Deal and was opened in November 1957. As a plan of strategy for tourism benefits
its structure was renovated and mended in 1997, that included the replacement of much of
concrete cladding on pier’s main piles. It’s great attraction for tourists and visitors can do
fishing, one can also enjoy the scenery with their meals as pier-headed with modern restaurant
and cafe opened in 2008. So this seaside town with beautiful pier offering nice walk. Deal Castle
is a big fort constructed by Henry VIII in Deal, Kent, between 1539 and 1540. The castle has six
inner and outer bastions, moated stone castle is spread in 0.85 acres and has sixty six firing
positions for artillery (Dillette, 2021). The Deal Castle is a great place of attraction for tourists
providing them with audio tour which doubles the fun for tourists from other countries. It is on
seaside providing beautiful sea view to visitors is also a reason for attraction. And is a major
attraction for those interested in history. The other spot of tourism is Deal Maritime and Local
History Museum, this place displays the portray of changing history of Deal, Walmer and
surrounding area. The tourist get fascinating glimpses of past, this place also have a wonderful
collection of model boats. Their collection includes boats of Saxon king, built in 1891 and a
Dunkirk “Little Ship”. People can come here to observe the impact of the Goodwin Sands on
Deal and enjoy tales of smuggling and lifeboat rescues with tea, coffee, chocolates which is on
sale. Next is Deal beach which one can enjoy at this coastal town are perfect for napping in the
sun (Ertaş, Sel and Tütüncü., 2021). The lovely beach make the tourist relax with the beautiful
sight and they ca also enjoy having a relaxing dip in sea. Fishing boats on the beach add in the
scenic view with background of sky and sun. One can find many cafes and eateries near the
beach within 5 kms. Other place one can plan to visit in Deal is Timeball Tower Museum.This is
a very informative place but which is right now affected by COVID pandemic, although the
tower offer comprehensive knowledge full of small detail and one can also spy through the
telescope. This whole experience gives the feel of being there in the previous century. As Deal
is in a coastal area the place has lot to offer to the tourist but because of current Covid situation
the tourism is slightly affected (Farmonovna and Ikromovna, 2021). Although with
precautionary measures things are getting normal with time as the place offer sustainable
tourism.

B) Evaluate the importance of collaborative planning in tourism and justify why this approach
would be useful for Deal on the basis of COVID.
Collaborative planning is an interactive procedure of consensus building and
implementation through using of stakeholder and public involvement where using of stakeholder
and public base involvement. In this case it revel a range of responses toward overcoming these
obstacles and highlight through some important distinction between model of collaborative
planning towards conflicts to be resolved (Gek-Siang Aziz and Ahmad, 2021). For Deal
perspective the collaborative planning is must important because it would help to understand
about uncertainty to better recover. There are some important towards tourism as it efforts to
commence better implementation of various gaols and objectives developed through better an
industry which underway.
A committee has been formed objectives developed towards concerned overall right
approach goals and objectives. for company the collaborative planning is tend to important
where it provide opportunities for teacher where work together provide opportunities for enhance
proper planning to execute planning towards attain optimum goals and objective. Strategic
planning for tourism is having compressive process towards determining about what business or
destination should be steps which needed to accomplish goal (Gibson, 2021). It develop the
strategic stakeholder to develop plan with having clarity about future success initiative. The
strategic planning enhance some incorporates through which planning of tourism need to
addresses some goals are:
 Attractive: To creating compelling experience through visitor towards enjoy that
enhance some determine towards gaps in the tourism product.
 Enhancement and new product getting experience towards visitor that determine
gaps in tourism product. The Deal area enhance their service like water surfing to get
event opportunities.
 Support for this partnership with attraction
 Tourism interaction to building infrastructure support towards having saving
navigate their experiences on through availability, variety, quality and
competitiveness towards effective accommodation,; restaurants with better
transportation along with domains.

 DMO’s crucial role in improvising the tourism infrastructure.
As Deal tourism is planning to approach of Sustainable International planning approach in that
international level which enhance typically involves through better international transportation
services, the movement and scheduling of the tours of tourists among different countries (Khalid,
Okafor and Burzynska, 2021). The development is considered about facilitates towards
neighbourhood countries an d working at the stage through different perspective of facilities
towards enhance working aspect for promotional strategies many countries. This approach helps
to Deal sea side which this is travelling opportunities where it provide better people adventure
exposure adventure memorable. Through this approach Deal which is situated in London they
can easily promote their travelling services as well as hospitality in better manner to people for
making their experience memorable.
There are some benefits about Sustainable International tourism to recover from COVID
situation are:
Through crises of COVID creates global situation in drastic manner where overall
business such as hospitality and tourism are most effected because in these business customer
interaction get less in high number. By getting guidelines from government perspective that there
should be global pandemic situation. In context of Deal sea side in Kent, England. They have
planning to approaching Sustainable International Tourism to reduce the COVID situation and
retain more customers;
 Benefit to local community: Offering is not just employment towards local resident but
through having non profit, when it help to explore towards better sustainable tourists
through frequently locally owned and operated business about money goes directly back
into community. It means that about business as a tourists brings in profit that will help
the local community stay profitable after long period of time. As the covid-19 situation
many business of travelling were not succeed in which local community were suffer as
they are not able to move out from their houses (Knollenberg, McGehee and Andereck,
2021). To measure that Deal tourism need to provide assurance about service enhance on
the basis of health precaution.
 To Conserve precious natural resources: Through earth have many unique ecosystem ar
made the way are the specific reasons and they are not renewable. There are some tour
parks and that enable to enjoyable moment for people.

Some of the destination which is creates encouraging news on vaccines through boosted hopes
better recovery through effective challenge remain. Through in this sector is enhance survival
model until into 2021 (Liang and et. al., 2021). Domestic tourism has restarted and is helping to
mitigate the impact on jobs and business through some destination. The requires global operation
and evidence base solution towards travel restricted safely lifted.
Part 2.
C) Compile a brief about tourism strategy along with clear objective and vision for the next two
year.
Deal Kent as one of the best tourist destinations has numerous objectives regarding its
performance in the tourism industry. The tourism industry is the biggest industry in the world
and economic gains are one of the aims of tourism growth and hence there are various things
attached with the tourism performance The travel and tourism industry helps the region in
numerous ways that turn our to be the objective of the industry in the present times are:
Objectives
 Direct and indirect job generation: With the tourism there is huge number of jobs that
are created in the process of tourism, from hotels to traveling’s and from guides to
restaurants and café there is a large number of people whose business is supported by the
tourism of the region.
 Increase in income from foreign currency: When the tourist lands in the region there is
direct earning and financial growth attached to it as the money being spent is generated in
the foreign lands and is being spent the tourism place and hence this is also considered as
direct investment and financial growth.
Restoration and economic prosperity: With the tourism the beauty and decoration is also
closely attached. This becomes another objective of the Deal, Kent tourism industry to maintain
cleanliness and hygiene at all the places to attract more tourist and thus sustaining a beautiful
ambience of the town Malhotra, M., 2021). The money spent on the such task directly turns into
investment as it is being returned through tourism with a huge multiplication
Challenges: there are various challenges that Deal, Kent has to go through in order to achieve
the objective of the company. These challenges are mostly external and uncontrollable.
Following are some of the challenges,

 COVID-19 Pandemic: The health problem with coronavirus has severely hit the world
economy, with the tourism sector in particular. A decrease in tourism revenues of 300 to
500 billion dollars is anticipated in 2020 by the World Tourist Organisation, up to each of
1.500 billion recorded in 2019 (Mamula Nikoli and Filipović., 2021). While a
coronavirus crisis has short-term disruptive consequences on tourism industry, it
challenges tourism industry activities and draws attention to a number of topics, such as
inadequate travel risk control, infectious globalisation and cross-border diseases. This
also offers a chance to critically reconsider the tourism business. There are many places
for future change and for sustainable and socially creative tourism (Mango, Çolak,. and
Li., 2021). The further impact of COVID as the world was facing unprecedented towards
global health, social and economic emergency as result of through Covid-19 situation.
Travel and Tourism is among the most affected sector within massive falls international
demand amid global travel restriction including many border fully closed to contain
virus. The decline within first ten months of the year represents through 900 million
fewer international tourists arrivals with better compared to same period.
 Tourism price Inflation: The swings in exchange rates are one of the biggest problems for
the tourism industry. Unable to know the currency value makes it particularly difficult to
forecast long-range tourism rates and various networks of tourism aid are now affected
by the effects of monetary uncertainty (Mateus and Mateus,., 2021). The tourism sector is
seasonal and does not guarantee the annual revenue flow that obstructs the overall market
configuration. Inflation in a worrying situation is on the increase and restaurants have to
lift or lower costs. This is reson of having price inflation having through COVID
situation as people were not supposed to travel from their local residence but instead of
business travel and local emergency people were travelling due to their reason. To
measuring this tourism increase their fare charges as inflation for people they suffers.
Tourism Strategy:
There are some strategy which follows towards Deal tourism during COVID Situation are:
 Realise about website needs refresh: As per the destination marketing where the
organisation that are been judged through their websites. It enhance better website
towards looking outdated (Melián-González, Gutiérrez-Taño, and Bulchand-
Gidumal,, 2021). On especially not when other DMO are doing such as outstanding

job. Majorly many people are activate their online transaction through mobile
sources as well as it monitor to spending average time as per conversion rate.
Build collaborative local network of suppliers Through 83% about tour and activity as
companies still work with traditional method for their daily management work, it means that
through digital platform customer are not able to get encounter within product in an online
platform or channel (Neupane., 2021). There is essential about to change fast and suppliers to
better realise within their business need to get online within wider industry.
D) Describe about vision and objective could be implemented and better identify the key
stakeholder that will change or delivering the objectives.
The vision and objectives are driven with having proper clarity that Deal tourism wants to
work on Direct and Indirect Job Generation, Increase in Income from foreign currency,
Restoration and economic prosperity with this tourism is having huge number of jobs that
are decided towards process of tourism. The another objective for tourists land in region
where there is direct earning financial growth on spending of money to being spend.
Stakeholder of Tourism: This is aspect which is often assort in academia and tourism that
invities people in which commonly used that two term is usually mean different things. As it
clarify about this mean of stakeholder is quite literally anyone who involved within particular
project. In tourism industry stakeholder where individual person such as tourists (Rosyidi, 2021).
The group of people such as student or family enhance company or organisation. A stakeholder
is different shareholder. A stakeholder about a person group of organisation in which it involved
project. A shareholder is type of person who generally owns the part of project.
There is theory of stakeholder is all about the way in which stakeholder should be taken into
account when making better business decisions. Most of the world now a days it built upon
capitalists society, within which there is complex web of interconnected stakeholder. From
customer point of view, supplier, government, employees, investors and local communities. This
is important that their needs and desires are taken into accounts for generating optimal results.
On the basis of stakeholder theory presupposes that an organisation should take into create
effective value when undertaking planning better operational activities (Sharma, Thomas and
Paul., 2021). The stakeholder has become key consideration within the research of business
ethics and has served through platform further research and development in the area. The
analysation of stakeholder is the process of key stakeholder of identified about better grouped

according to the level of participation where the interest and influence. The organisation about to
must that help to determine how best work with satisfy said stakeholder. Some of the stakeholder
are identified are as :
 Government: It plays an important key role within tourism industry. Throughout the
different level of tourism planning and policy will dictate on variety of rules and
regulation practises.
 Small and Medium enterprises: They are wide in range of business which are seen
towards better stakeholder in tourism. It may effect directly associated within travel
and tourism such as airline.
 NGO: There are also many have NGO where Non government organisation which is
associated within tourism industry (Sharma, Rishi and Sharma, 2021)..
 Education: It is sector is also a stakeholder in tourism where many educational
courses will involve visits tourism areas to enhance the educational provision offered
(Soratana and et. al., 2021). For example: Education is offered to many employees
who work in tourism industry within in the form of training.
Evaluation:
Through above stakeholder about tourism Deal which is situated in London. These
stakeholder are going to generate some positive outcomes in perspective of employment as well
as delivering within better objectives attained.
E) Evaluate about how strategy is going benefit the resident and visitor socially and
economically
There are many benefit through approaching different strategy which we used to settle down
our visitor by having social impact for tourism (Uyar, A., Karaman, A.S. and Kilic, M.,
2021). This is better demonstrating about positive impact of social impacts. It might includes
preserving through local culture and heritage, strengthen, communicates, provision towards
social services and communication culture and art.
Positive impact of Social tourism in Deal:
By considering many social benefits towards tourism that tourism, demonstrating positive
social impact. These might include preserving through local culture and effective heritage
towards better provision in services. As further cross cultural it would promotes international
connection which can bring more business connection and having collaboration towards within

long term. It generally promotes cross cultural awareness for local and outside of tourists
between culture. The Job are created through tourism can also be great leader for boosting
community. Aside from economic impacts which they usually created enhanced employment,
prospect, people within jobs and happier
Benefit to visitor through Economically:
It is bring money. This is probably the main advantages about tourism and the reason
where it is has been promoted so much, especially within developing countries. The income
generates which can make up significant proportion within both private as well as it enhance to
increase national incomes. As coming of international tourism is facilitates economy or GDP
increase For example: if UK citizen come to visit in America although the currency value of
pound is more than dollars, this will create major difference towards the business as well as
visitor would get massive benefits. Tourism can provide much needed employment towards
people.
Environmental benefit: This is majorly provide economic incentives for a place a preserve,
maintain and regenerate the environment in both Urban and rural setting without having disposal
income (Zhang and Liu, 2021). Local people can also increase their influence our tourism as well
as earing through jobs and tourism by promoting better environment base photos of green,
landscape for attracting more customer in the lane.
As tourism is mainly provide many facilities to attain for tourist, this can provide a great boost
towards their quality of life and it having great example about better positive social impact
tourism,

CONCLUSION
As per from above report is summarised about the benefit of better strategic planning
about costal area in which it highlight through within example as well as provided benefited.
To evaluate valuable importance collaborative planning tourism and justify where approach
better useful Deal tourism. While approaching benefits to reduce the COVID situation by
providing online platform. In part 2, within having clear objectives towards next two year in
which highlighting current issues and challenges for making Deal face through from COVID
as well as less customer interaction. From same objective and vision which could be
implemented for identifying stakeholder such as employees, small medium enterprise,
government, transport etc. Thus, highlight strategy to provide better hospitality service
socially and economically manner.
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