Strategic Planning for Tourism and Leisure: Deal, Kent, Analysis

This report delves into the strategic planning for tourism and leisure in Deal, Kent, examining the benefits of strategic planning in coastal areas and illustrating this with examples. It evaluates the importance of collaborative planning, particularly in the context of tourism recovery following the ...Read More

Strategic Planning For
Tourism And Leisure

Table of Contents
Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Part 1................................................................................................................................................1
Examine the benefits of strategic planning for tourism in a coastal area and illustrate that with
an example of a destination that has benefited from it...........................................................1
Evaluate the importance of collaborative planning in tourism and justify why this approach
would be useful for Deal. Discuss the benefits of this approach for tourism recovery given the
Covid-19 pandemic................................................................................................................3
Part 2................................................................................................................................................5
Compile a brief tourism strategy with a clear vision and objectives, for the next two years
which will address the current issues and challenges that Deal is facing..............................5
Describe how your vision and objectives could be implemented and identify the key
stakeholders that will be in charge of delivering those objectives.........................................6
Evaluate how your strategy is going to benefit the residents and visitors socially and
economically...........................................................................................................................8
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Strategic planning assist the business to maintain and attain future sustainability within
tourism so that customers get desirable and qualitative services and products along with this it
also yield more values towards a larger number of benefits in terms of development of local
community. It involves a comprehensive approach in this tourism operators assure to maintain
clear focus about tourism trends, political sensitivity and a sustained familiarity towards best
practices for that planning is processed in strategically manner (Kersulić, Perić and Wise, 2020).
In order to maintain strategic framework adequate recognition and preparation is developed as by
setting standardised objectives in which new prospects are implemented as with concern of plan
and policy formulation. The report below is based on Deal that is a friendly seaside town and has
lot of places of attraction as effectual architecture, castles, museum and pier that thrive to be in
media as a winner of Daily Telegraphs high street of the year. In addition, due to impact of
COVID 19 the tourism destination affected directly and in order to recover there is a need of
strategic planning. The report below comprise of strategic planning and its benefits, importance
of collaborative planning and usefulness of this approach, strategy formulations while addressing
issue and challenges with its implications.
MAIN BODY
Part 1
Examine the benefits of strategic planning for tourism in a coastal area and illustrate that with an
example of a destination that has benefited from it.
Planning is considered as an essential function as it enable the firm to be aware about the
emerging trends and acceptance basis of an organisation that also get keeps the customer even
more satisfied and connected towards sustainability. The strategic planning is being used to
measure the significant impact over dealing different situations of time so that glossy amount of
changes is attained in favourable manner (McLoughlin and Hanrahan, 2019). In this certain
initiatives and strategies are implemented within this tourism allows to make adequate
engagement so as to monitor it on regular basis. There is a sustain range of benefits of strategic
planning within coastal area and in this destinations as Deal has direct based benefit and it is as
explained below as:
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It permits the organisation to be proactive instead of reactive: In terms of strategic
planning and its framework it is necessary for the business foresee about the future needs and to
make the changes and respective changes accordingly. In this Deal Pier make balanced
anticipations as with this certain unfavourable scenarios are taken in precautionary mode. In
support of strong planning and strategic implications proactive mode allows the organisation to
keep connect with ever changing trends with this one step ahead is taken in terms of aggressive
competition.
Provide a sense of direction: To provide certain needs and services to the potential and
targeted customers it is required that suitable planning is developed in terms of leisure and travel
activity. It is also be aids to make realistic changes within goal and objectives that is in lined
with concern of mission and vision with this beneficial amount of change is induced in
favourable manner (Vo Thanh and et. al., 2020). In this competitive era it is necessary that Deal
Pier works with follow up of certain directions as per comparison to its competitors Penarth
(Glamorgan), Ramsgate (Kent), Southwold (Suffolk) as these all are best seaside towns. In
relation to planning, much needed information is gathered that assists the organisation to grow,
evaluate, success, compensate and induced ordinate rate of changes within working standards as
with support of effective decision making.
It enhanced operational efficiency: It is strategically designed frameworks that assist the
Deal and its management to maintain a roadmap so that adequate alignment is processed in terms
of functional activities with this standardised change is induced that also assist to achieve long
term goals and objectives in systematic manner. It also supports the management of Deal to take
favoured decision making within places of attractions and in this determination of budget and
resource requirement both get perceived with respect of adequate objectives. In this operational
efficiency is getting advanced that is in favoured for Deal Pier to attract more of people at Kent
seaside. Moreover, with support of this, perfect and accurate day is spend at beach with include
of cloudiness, temperature, fish, water temperature, beaches, parking as with adequate pricing.
It assist to enhance market share and profitability: In respect of sustained strategic
planning a valuable insight is achieved by an organisation in this market trends, consumer
segment and trends along with offered product and services is affected in positive manner and
directly turns into long term success (Jacobs, Du Preez and Fairer-Wessels, 2020). It is an
approach that assists to maintain well-strategic form through which sales and marketing efforts
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induced a better range of possibility in which resource consumptions and outcome generation is
advanced with respect of market share. For this, Deal Pier and its management assure to maintain
clear target about the likeliness of targeted customer and a range of visitors and also assure to
make respective changes with support of their suitability in this working prospect and its
acceptance both get developed in successful manner.
Evaluate the importance of collaborative planning in tourism and justify why this approach
would be useful for Deal. Discuss the benefits of this approach for tourism recovery given
the Covid-19 pandemic.
The collaborative planning is a procedure that basically allows the tourism, destination
and stakeholder to taka a decision in respect of advancement of well being that is also be affected
in terms of gaining rapid growth and development (Seraphin and Yallop, 2020). It is importance
with respect of certain aspect and it is as explained below as:
 Collaborative planning assist to induced adequate concern as in order to motivate the
residents with this combined decision making is processed for this tourism operator take
adequate initiative so as to gain higher competitive advancement. In this different
stakeholder have worked with one objectives and that is to communicate effectively with
targeted audience so that possibility to perceived standardised goals is developed
systematically.
 It also holds the global change and alteration from traditional international tourism as
direct to domestic tourism in this during offering of various services basic prospect and
essence of certain locations remains the same but with modernised shift. For this visitors
view a new insight and a valuable form through which positive change is induced with
this visitors attain the better services in easiest and comfortable manner.
 It also develops a sustained domestic tourism that furthermore develop clear opportunity
in respect of economic growth with this a better range of employment is offered on direct
and indirect basis both. It promote the fairy shops and availability of other needed
services as nearby that make easy processing of services so that basic need of visitors get
fulfilled in balanced mode.
The collaborative planning is also being essential for Deal as well as with this the seaside town
in Kent make all the possible range of opportunities and easiness for its visitors. As there Deal is
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a town in England and has a lot of top sight such as Deal pier, Walmer Castle and Gardens, Deal
Castle, Linden Hall Studio, Betteshanger Park and many others as well. Thus with support of
collaborative planning ability of Deal to make utilised form of well being is induced in embarked
form that is particularly in terms of perceived of long term development (Khosravi and Jha-
Thakur, 2019). The key attributes of collaborative approach is to advance working capacity as it
comprise of enhanced participation within decision making processes, bridging of social
network, empowerment at spatial scale. For this domestic tourism induce a potential impact as it
also nurture the domestic tourism in this strategic implications is engaged with support of
positive attitude and community approval.
The COVID 19 induce a wider impact over tourism with this a wider loss is adjusted thus in
order to recover from the adverse impact of pandemic collaborative planning assist the Deal to
take encourage about revisit of operational processes so that adequate line of action is developed
to enhance competitiveness. As the NGOs, academia, civil society, international organisation as
it share knowledge, tool and supportive development with this best practice is involved in clear
basis. This collaborative planning is essential for responsible recovery and that is as briefly
explained below as:
Integrate epidemiological indicators in tourism: It induces direct connect in between
tourism monitoring mechanism that strengthens the potential basis so that Deal is able to
maintain lead in way of recovery (Hemmonsbey and Tichaawa, 2019). It also assure the easing
in between travel restriction with this evident, managed and planned contribution is takes place
with sectors of well-being of local people.
Channel targeted support with vulnerable groups: As many of the tourism provide job and
also act as major source behind income provision of local communities, livelihood of rural
population, indigenous groups that informed an informal economy. The basic principle is to
processed decent work within safety at workplace that is with aiming towards enhancement of
job security and development of formal employment.
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Part 2
Compile a brief tourism strategy with a clear vision and objectives, for the next two years which
will address the current issues and challenges that Deal is facing.
The tourism strategy is more often used to describe the adequate strategies and tactics as
with this adequate promotion is processed over concern of maintenance of long term
sustainability (Smith, 2020). It is also be developed with respect of profitable basis under which
adequate strategy is outlined such as of buyers persona, key performance indicator, goals, paid
marketing and its guidelines, website optimisation, content creation so that long term growth and
other benefits is achieved on continuous period of instance.
The vision and objective of tourism strategy of Deal for the next two years so as to make
perfect changes during recovery from pandemic is as explained below as:
Vision: The vision statement of Deal that is a friendly seaside town in Kent have worked
to transform economic of nation as per arrival of more tourist along with creation of numerous
amount of jobs and employment. In this future sustainability and its credibility both get
developed in formative manner with this possible range of benefit is altered successfully.
Objectives: The strategy formulation in respect of tourism is considerable with different
aspect as such of vigour toward economies; provide adequate jobs and career prospect,
stimulated enhancement, economic regeneration and development. In support of this, Deal is
working to provide adequate employment so that living standards of people get managed in
direct basis with this living standard of people comes back on tract (Dias and et. al., 2021). In
addition to maintain lead within attraction of more visitors so that economic regeneration also get
controlled that induced positive impact over managing and controlling of nations economy.
The better housing and a link of transportation induced a vital change within seaside town
such as Kent as it is deep rooted to a wider level of poverty. Thus it is biggest challenge and
issue that is faced by Deal. The poverty is a measure that serves and deprived within inner city
areas in this regeneration of road and malaise of economic as well as social issue is plaguing
within that area. Perhaps, it is the most essential that management and government of Deal
assure to maintain adequate level of engagement with the local community as it also being used
to improve cohesion community, decreasing of visual blighting of neighbourhood and a
responsibility. In this greater effort is taken with insight of making collective changes as with
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this people and its effort get boost on ordinate basis. There are many other bases as well that is as
briefly explained below as:
The major challenge is that due to following of pandemic related rules and regulations
with this a lot of people lost their job and it is hard for them to make maintenance of their daily
need (Lachance, 2020). It induced major impact over Deal and it remuneration with this
management assure to make clear analysis about the change management within this perfect and
balanced changes are implemented that is attractive for visitors and provide adequate platform to
people to make their own employment. It is as for about fairies and other shops that enhance its
sale with respect of advance range of visitors and in this accurate offers are offered by the Kent
at seaside.
The another one is about to control economic remuneration in this Deal the seaside
location of Kent assure to make respective changes so that sales get increases along with profit
margin. In this the coastal communities worked to create the better investment that improvises
broadband so that future generation in coastal areas also increases. The growth is also being a
measure issue for this tapping into an ambition of younger people is also being more importance
that let the communication even stronger.
The seaside destinations accepted over reliance over tourism as it induced a vital impact
over transportation and its link within coastal areas (Aladag and et. al., 2020). Its infrastructure
also being more appalling and in despite of coming season’s tourism and their interest easily
deprived towards those areas. In this prior objective to control adequate measure that induce
adverse impact over working standards also get controlled systematically through which
proficient range of benefit is altered on regular basis. As the time passes people also start
working the work that they get with easiest manner so that ability to manage daily stuff also get
controlled and as for remuneration it is required to collect and gather the attention of potential
workers with higher payback in this systematic change is implemented in all possible way.
Describe how your vision and objectives could be implemented and identify the key stakeholders
that will be in charge of delivering those objectives.
The vision and objective of Deal the seaside location at Kent, is processed with the major
aspect and that is related to economic remuneration and employment generation. It is completely
dependent over the possibility to perceive highest competitive advancement for this sustained
range of benefit is attained in terms of visitor’s attractions. As due to pandemic conditions,
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ability of the entire nation to achieve economic balance and sustainability is a major cause with
this probability of manage profitable changes also get affected and that is resultant towards
economic recession of all across world (Hussin and Buchmann, 2019). It affects not even the
likelihood of people but also the working credibility of destinations as well. For this it is required
that management of Deal assure to analyse the overall situation with support of research and
development with this probability to make and imply strategic changes is processed with
adequateness. To deliver the adequate charge of objective and vision, management assure to
develop the policy with concern of government policy and regulations that is developed in order
to get over from pandemic condition with its height and with suitability. As the management take
different initiative as per basis of certain control over visitor’s attractions and availability of
resources along with this utilisation. There are different key stakeholders that will be in charge of
delivering particular objectives and that is as briefly explained below as:
Key professionals: These are those have managed service opportunities and execute a
well developed strategies to deal with price, contract and its shape. It provide adequate support
as with upfront of qualifications in this management service related to customer is pursuits with
perfection. They are the leaders has that execute the strategies that include clients requirement,
strategy and needs, value proposition, commercial dealing, approval of stakeholders EY and
principles of client. They have also design and develop a winning strategy in which strong
engagement and a sustained relationship is developed with this employment and economic
remuneration both get controlled in balanced mode (Hartman, Parra and de Roo, 2019). The EY
also provide equal opportunity to all employee and applicants in regardless of age, sex, sexual
orientation, colour, race, national origin, gender identity, disability status and to protect veteran
status.
Government: The authoritative panel has design certain rules and regulations through
which it is possible for the management of Deal make respective changes. For this possible range
of benefits is attained as that is dependent over unlocking procedure of government and it is as
per respect and consideration of local community and for well-being of people. The UK
government looking forward to develop profitable strategies in respect of seaside and coastal
destinations with this they are also able to attain adequate profit with their suitable offerings. It is
an adjusted form as with this economic possibility and its recession also get in controlled for this
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probability to make balance and provision of employment at all location is perceived with
attentiveness.
Customers/ Visitors: They are the backbone of suitable supply that is processed within
the business as per concern of flow of profit and sale. The rates of visitors are the only reason of
economic development and employment generation (Sadq Othman and Khorsheed, 2019). As
they the stakeholders have higher interest and with this only they are able to make productive
changes within the working standards and as per their availability only ability to make in-parallel
flow of funds are developed. As it is directly proportional to the profit flow and sales increment
the efforts of customers directly relatable to the services that are provided by the coastal
locations or destination of Kent. Thus the Deal and its management assure to take adequate
changes and advancement through which possibility to achieve favourable changes with concern
of customer requirement is processed in timely constrained.
Employee: These are the blood of organisation as the work only get processed as per their
working and collective efforts. For this workers get worked to make profitable and productive
change so as to fulfil the need, desire and requirement of customers. They are also be the major
source of employment and also be the sustained objective of Deal. In addition, the management
worked to make and develop more opportunities for the welfare of employee as with this
probability to make sustained changes and acceptance both get perceived systematically.
Furthermore, the efforts of workers assist the business to make productive amount of changes
through which opportunities for external workers also increases as for those who has fairies and
stoles which comprises to fulfil basic need of customer and also act as point of attraction.
Evaluate how your strategy is going to benefit the residents and visitors socially and
economically.
The economic and social benefits is directly resultant towards improvisation of housing,
education, health and well-being of more people as it induced vital implications towards overall
infrastructure development (Djordjevic and et. al., 2020). There are different amount of benefits
that is processed by the tourism to its host country as it developed adequate opportunity in terms
of local businesses and employment as well that has direct impact over increased amount of
trading so that visitors choice also enhanced. In this the leisure activity as within Deal that is a
seaside town in Kent assure to contribute toward societal development with this possibility to
perceived confident and clear outlook at future is isolated in alleviated mode. The mundane of
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social life and daily working standards usually enhanced the productivity as after the get over
from the pandemic and its impact. In addition, the Deal also design and develop a strategy with
concern of economic remuneration and employment generation so that a larger amount of sectors
get again start their working possibilities in sustained manner (Nicolaides, 2020). The support of
strategy assist the business to make respective changes and alterations so that it is beneficial for
both the residents and the visitors as it is in terms of both social well-being and economic
development that is as explained briefly below as:
Benefit the residents and visitors socially:
The strategy to make inspire more of people towards employment and it includes a
deeper sense with respect of socioeconomic and the cultural based benefits so that visitors
generate a lot of trip on regular basis. The social tourism is usually gained to make wider level of
recognition in this level of participations and involvement both advanced with perfection. The
residents and visitors both collectively were looking forwards for adequate opportunity through
which effectual services are provided with lesser amount and with maintenance of quality. The
social prospect is processed with follow up of flexible an aspect that is also be in concern for
people welfare and its well being. It actually alleviates the poverty, reduction of inequality,
preservation of culture and community and wildlife protections all across the seaside or at coastal
areas of Kent. As in this more of people get better opportunity in terms of job creations and as
much more people get employed the range of innovation also increases that is beneficial for
visitors.
Benefit the residents and visitors economically:
The economic aspect is related to the advancement of sales and profit with this higher
revenue is generated by the government so that probability of achieve effective and spontaneous
simulations is achieved with attentiveness. In terms of economic benefits as per related to
tourism strategy and for residents is deprived with better and clear mode with this availability of
business to process long term values and belief is enhanced in collective mode (Hemmonsbey,
Tichaawa and Knott, 2020). As per the concern of employment development more of the
residents get accurate job as per their own preferences, skills, educational qualification,
knowledge and experience. In addition, the visitors also get benefits as if the economic condition
and its remuneration get developed that overall productivity in terms of infrastructure
development and its advancement both enlarged with regularity. In this attractiveness of visitors
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get increases that has favoured and proportional impact over working consequences of people
and nation.
CONCLUSION
It has been concluded from the above report that strategic planning within tourism and
leisure is processed with consideration to assure sustainability within the offered services so that
possibility to perceived higher competitive advancement is developed on regular period of
instance. The effectual planning consist of comprehensive approach with this selected
information get gathered and implemented to make continuous and positive flow of services for
tourist. Due to the impact of COVID 19 overall working situation and its acceptance get varied
through which possibility to achieve sustainable outcome in timely constrained get affected. In
this the tourism service operators assure to developed sustained policy and strategy that is
directly being beneficial for the visitors and residents as in terms of both economically and
socially. Moreover, for this management also make assure to analyse stakeholder prospect with
concern of vision and objectives that is also impactful towards collaborative planning within
coastal areas.
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REFERENCES
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Aladag, O.F. and et. al., 2020. Strategy implementation research in hospitality and tourism:
Current status and future potential. International journal of hospitality management, 88,
p.102556.
Dias, Á. and et. al., 2021. Post-pandemic recovery strategies: revitalizing lifestyle
entrepreneurship. Journal of Policy Research in Tourism, Leisure and Events, pp.1-18.
Djordjevic, P. and et. al., 2020. Impact of leadership on strategic planning of quality. Total
Quality Management & Business Excellence, 31(5-6), pp.681-695.
Hartman, S., Parra, C. and de Roo, G., 2019. Framing strategic storytelling in the context of
transition management to stimulate tourism destination development. Tourism
Management, 75, pp.90-98.
Hemmonsbey, J., Tichaawa, T.M. and Knott, B., 2020. Strategic Conceptualisation of the South
African Sport Tourism Sector’s Response to the Covid-19 Pandemic.
Hemmonsbey, J.D. and Tichaawa, T.M., 2019. Strategic planning of sport tourism events on
destination brands: examining the role of home-grown sport. GeoJournal of Tourism
and Geosites.
Hussin, N.Z.I. and Buchmann, A., 2019. Understanding tourism development policies in
Malaysia. Journal of Policy Research in Tourism, Leisure and Events, 11(2), pp.333-
353.
Jacobs, L., Du Preez, E.A. and Fairer-Wessels, F., 2020. To wish upon a star: Exploring Astro
Tourism as vehicle for sustainable rural development. Development Southern
Africa, 37(1), pp.87-104.
Kersulić, A., Perić, M. and Wise, N., 2020. Assessing and Considering the Wider Impacts of
Sport-Tourism Events: A Research Agenda Review of Sustainability and Strategic
Planning Elements. Sustainability, 12(11), p.4473.
Khosravi, F. and Jha-Thakur, U., 2019. Managing uncertainties through scenario analysis in
strategic environmental assessment. Journal of Environmental Planning and
Management, 62(6), pp.979-1000.
Lachance, E.L., 2020. COVID-19 and its impact on volunteering: Moving towards virtual
volunteering. Leisure Sciences, pp.1-7.
McLoughlin, E. and Hanrahan, J., 2019. Local authority sustainable planning for tourism:
lessons from Ireland. Tourism Review.
Nicolaides, A., 2020. Sustainable ethical tourism (SET) and rural community involvement.
Sadq, Z.M., Othman, B. and Khorsheed, R.K., 2019. The impact of tourism marketing in
enhancing competitive capabilities. African Journal of Hospitality, Tourism and
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Seraphin, H. and Yallop, A., 2020. An analysis of children’s play in resort mini-clubs: potential
strategic implications for the hospitality and tourism industry. World Leisure
Journal, 62(2), pp.114-131.
Smith, R.D., 2020. Strategic planning for public relations. Routledge.
Vo Thanh, T. and et. al., 2020. Organizational ambidexterity in tourism research: A systematic
review. Tourism Analysis, 25(1), pp.137-152.
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ONLINE
Centre for Social Justice study says seaside towns including Margate face inner city style poverty
levels, 2021. [Online] Available through: <
https://www.kentonline.co.uk/thanet/news/margates-poverty-as-deep-as-4283/ >.
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