Strategic Planning in Tourism Development: A Report

This report examines the benefits of tourism strategic plans, focusing on their impact on economic development and sustainability. The report analyzes the advantages of producing tourism strategic plans, particularly for cities like London, and evaluates various planning approaches, including the economic approach. It explores the reuse of historic buildings as a key element of strategic tourism development, assessing both the economic and social contributions. The study uses Kranjska Gora as a case study, illustrating how effective tourism planning has improved infrastructure, preserved cultural resources, and enhanced the local economy. The report highlights the importance of sustainable tourism planning in mitigating risks and maximizing economic returns, emphasizing the role of stakeholder involvement and government initiatives in promoting tourism and preserving cultural heritage.

TOURISM DEVELOPMENT

Table of Contents
INTRODUCTION...........................................................................................................................1
PART 1............................................................................................................................................1
A. Benefits of producing tourism strategic plan.....................................................................1
B. Evaluate one planning approach........................................................................................5
PART 2............................................................................................................................................8
A. Reuse of historic buildings contributes to strategic tourism development........................8
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13

Illustration Index
Illustration 1: Kensington place.....................................................................................................10
Illustration 2: Tower of London.....................................................................................................11

INTRODUCTION
Tourism industry is contributing well in the economic development of the nation. In the
recent time, people like to travel in other countries. Development in transportation, technologies
have supported the tourism business in raising their business and attracting more people towards
the destinations (Dredge and Jamal, 2015). It is essential for the development authorities and
government that to make effective strategic plan so that destination can be promoted well and
interest of the consumers can be enhanced towards the location. Concern authorities make plan
to reuse the historical building in order to generate income or revenues. This helps in enhancing
value of the property and giving benefits to the society. Present study is based on Kranjska Gora
which is the most popular tourist destination across the world. It is located at the Slovenia.
Current assignment will examine benefit of producing tourism strategic plans and its benefit for
the London city. Furthermore, it will evaluate planning approach for tourism development. The
assignment will evaluate the benefit of reusing the historic building economically and socially.
PART 1
A. Benefits of producing tourism strategic plan
Tourism planning can be defined as various decision taken by the authorities for raising
tourism business of the nation. Tourism planning process is the continuous process which helps
in achieving the sustainable development objective of the country (Sharpley, 2015). The main
aim of the authorities of the country are to enhance sustainable use of resources and attract
visitors towards the location. This aim can be accomplished by making effective plan and
implement this plan in effective manner. Sustainable tourism is the way through which
government of the nation can preserve its natural resources and can improve its economic
position to great extent (Latham, 2016). All these things can be achieved by producing tourism
strategic plan. Strategic plan is being developed by the stakeholders. All stakeholder share their
views and give innovative ideas through which tourism activities can be increased in the nation
(Cook, Hsu and Marqua, 2014).
Participation of public is very important. Local population is the major stakeholders of
the tourism industry. They can share their issues ad innovative ideas that can help the
government in making effective planning through which tourism of the country can be
encouraged. Their involvement helps in investing in the right direction so that number of visitor
activities can be increased.
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Steps of tourism planning
 Define system and frame objective is the first phase of planning.
 Market analyses is the first phase of the planning in which concern authorities conduct
market research and try to find of recent trends so tat they can work in the right direction.
 Scheduling is the next phase in which stakeholders scheduled the activities of
development.
 Forecasting is the next phase, they forecast whether the planning will work in right
direction or not. Financial planning and promotional planning are the next stages and at last authorities
have to monitor the progress.
Benefit of tourism planning
Tourism planning is the beneficial tool that supports in taking appropriate action for
foreseeable future. If authorities are able to make accurate plan then sustainable tourism
development can be taken place in the destination. Tourism business is the major contributor to
the economic of the nation (Moyle and et.al, 2014). It helps in increasing employment
opportunity in the country and helps in raising per capita income of the nation. Effective
planning helps in developing infrastructure transportation facilities in the destination so that
more people come to this place and spend more money in the country. This money is utilized by
the government for the development of the nation (Malek and Costa, 2015).
With the increasing tourism activities may issues get arisen in the location. One of the
major issue is overcrowding (Martínez, 2016). Due to increasing crowd traffic get jammed.
Apart from this it affects environmental condition of the nation badly by increasing pollution etc.
Apart from this, increasing travel activities is hazardous for the natural resources as well.
Effective tourism planning is helpful in dealing with these problems and resolving these issues
(Dredge and Jamal, 2015). Sustainable tourism planning helps the nation in mitigating the risk
and encourage more positive responses.
It is the great way through which authorities can maximize economic returns and can
make financial position of local communities better. Tourism planning supports in revitalize the
sector those which are not performing well (Sharpley, 2015). For the Kranjska Gora is the
detonation where retail and hospitality industries were not ale to generate revenues. With the
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development in the tourism activities these sectors have become able to generate more profit and
these sectors are contributing well in the economic development of the nation.
For example, Kranjska Gora was the small destination, earlier to effective planning this
destination was unknown for the visitors (Malek and Costa, 2015). People were not even
knowing its name. But effective tourism planning has supported in sustainable development of
this area. With the help of this planning natural, cultural resources of the destination have
become preserved. Now there are adequate natural resources that can be used in the future for
growth and maintaining the environmental condition of Kranjska Gora. Tourism planning is the
effective technique that has helped the government of Kranjska Gora in spreading the cultural
aspects of the destination across the world (Malek and Costa, 2015). Now many visitors are
liking the culture of the destination and they are giving positive reviews about its culture.
Tourism planning has supported the Kranjska Gora in improving condition of societies. Earlier to
this, people were having limited income sources and people those who were living in the rural
areas were not having proper infrastructure facilities and transportation facilities. As tourism
planning has helped the destination in attracting more people in the location. These travellers
have spent huge money in the country (Lee and Park, 2016). This has raised foreign reserves in
the nation. Government has utilized this money for the development of the destination. They
have invested in order to develop transportation and other hotel facilities (Dredge and Jamal,
2015). This has raised employment opportunities for the local people. Now people have adequate
income sources and they are able to live a healthy life. Earlier to that they were not having
adequate income sources but after implementing tourism planning now people are able to get
income from reliable sources (Cook, Hsu and Marqua, 2014).
Apart from this Kranjska Gora has got benefited by tourism planning, it has improved
condition of rural areas. Now villages and other small towns in the destination are having
adequate transportation facilities. Visitors like to go to such natural places thus, government has
paid attention on small towns as well (Chen, 2016). Another benefit of tourism planning for the
Kranjska Gora is that it has spread culture of the country across the world. Earlier to that people
were unaware with the cultural aspects of Kranjska Gora . But now they respect this culture and
understand their traditional values (Dredge and Jamal, 2015). Most of the people come to this
destination to enjoy its cultural dance and traditional music. This helps the government in
preserving the cultural values of the Kranjska Gora . This has given benefit to local people as
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well because now they are able to communicate well with the foreign visitors. Otherwise, they
had to face huge difficulty in communication with other culture people (Sharpley, 2015).
Government of the nation has involved aware local people and giving them knowledge about
communicate with other culture people (Historic Buildings in London, 2018). This training and
awarenesses was the part of tourism planning. This has given positive results to the destination
because now local communities are dealing with international visitors effectively and they are
providing them good services.
Tourism planning is the beneficial ways of improving the condition of the country
(Malek and Costa, 2015). There are many locations which were not that much developed but
with the help of good planning authorities have developed its condition and has raised more
opportunities for the business. Kranjska Gora is the location where tourism planning has
supported in developing more hotels and other business. Now travellers are able to get luxurious
facilities in the location which may help them in enjoying the place and the tour (Latham, 20160.
Earlier to that there was no luxurious hotels and even consumers was unable to search about this
location. But after making effective tourism planning, concern authorities have raised these
facilities (Dredge and Jamal, 20150. Apart from this they have used advance technologies and
have developed website of the Kranjska Gora. Now travellers can search about this destination,
its travel cost, visa polices, attractive points etc. This website has gained attention of mass
audience and influence therm. After that many people have planned to come to this location and
experience its amazing services (Malek and Costa, 2015).
Tourism planning is the beneficial tool that always look at the improvement areas in the
country. This given benefit to the location and make it more attractive. The main agenda of the
government and concern tourism authorities is sustainable development of the nation. This is
only possible when more people get to know about the place and its beauty. For achieving this
objective government has made strict tourism planning which has supported in improving
condition of road (Moyle and et.al, 2014). Now Kranjska Gora has more international airports
and there are many other luxurious transportation facilities. All these things have become
possible with the assistance of effective tourism planning. This planning supports the country in
developing healthy relationship with the other countries and raising import and export activities.
By this way foreign reserves of the nation get increased and it develops more employment
opportunity in the nation. If government gets failed to make effective tourism plan then it may
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create difficulty of the destination. Because it will not be able to raise employment opportunities
and preventing its natural and cultural resources (Martínez, 2016). By this way destination can
improve its economic, social and environmental condition of the nation (Dredge and Jamal,
2015). Tourism planning is beneficial for improving the financial resources in the destination,
raising standard of living of the population and improving condition of societies as well.
B. Evaluate one planning approach
There are many kind of planning approaches that are used in tourism planning at
destination level. These are such as boosterism, economic, physical, community orientated etc.
Sustainable planning is considered as one of the most important approach to the tourism planning
at destination level (Mowforth and Munt, 2015). All these approaches have unique characteristic
and features. These have different assumptions about planning. Economic approach is the
essential tourism planning approach. It is also known as industry-oriented approach. This mainly
focus on economic growth of the nation and developing the destination. Economic approach of
tourism planning helps in promoting the destination well so that more tourism can get attracted
towards the location (Lee and Park, 2016). This method believes that if more visitors are getting
attracted towards the location then it will be beneficial for the location in raising employment
opportunities and increasing foreign reserves in the nation (Ghosh and Siddique, 2017).
Economic approach believes that tourism industry contributes well in the economic development
of the nation. It is the only way through which government revenues can be increased and
infrastructure can be improved in the destination. This is the major contributor to the local
economy development of the nation (Latham, 2016).
Kranjska Gora is the destination where this approach has been implemented. Earlier to
tourism planning this location was under developed. There were no proper facilities of
infrastructure, transportation etc (Isik, Dogru and Turk, 2018). People were having limited job
opportunities. But later on government of Kranjska Gora has implemented economic approach of
touris,m development. They have realised that tourism industry can contribute well in the
development of the nation. If more visitors are coming to the location then it will help in raising
economic position of the destination. Concern authorities have implemented economic approach
of tourism development (Martínez, 2016). They have developed infrastructure and have
improved transportations facilities so that more visitors take interest in the destination. After that
many of the travellers have taken interest and they have come to the destination. This was the
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positive result for the Kranjska Gora because foreign visitors come to this place and they have
spent money here (Cárdenas-García, Sánchez-Rivero. and Pulido-Fernández, 2015). This has
given boost to other industries as well. With the help of this approach hospitality and other
transportation business have started performing well. Apart from this visitor spend money here
and this money has been utilized by the government for the development of the nation. By this
wat more employment opportunities have been raised in the tourism, hospitality, transportation
industries. Now people are having adequate job opportunities and they are able to live their life
happy. This has also supported in generating foreign exchange earnings. Whenever foreign
travellers come to this location then they exchange their currency in the local currency/. This has
enhanced foreign reserves of the government (Stylidis and et.al, 2014). This money has been
utilized by the authorities for the development of urban and rural areas in Kranjska Gora. Thus,
economic approach of tourism development has supported in raising employment opportunities
in the nation and has helped in attracting more people towards the location.
Tourism promotion is considered as potent ingredient for the development of the nation.
Economic approach gives more emphases to the economic issues. It does not look at the social
and environment impact due to increasing tourism activities (Lee and Park, 2016). Its main
agenda is to raise economic position of the destination and develop its condition (Antonakakis,
Dragouni and Filis, 2015).
Advantage of economic approach
 Generate employment: The major issue that are faced by many small destinations is
that there are limited job opportunities for the population. That is why people have to
live below standard life. They have to face huge difficulty in order to live their life
happily due to limited employment opportunities (Almeida-García and et.al, 2016).
Government puts hard efforts but due to limited financial resources they fail to
generate employment opportunities in the nation. This issue has ben resolved
through economic approach of tourism development. With the help of this, many
foreigners can come to the destination. They spend money which can be utilized for
the development of the nation. By this way government can spend money in
improving hospitality, transportation industries so that more jobs can be generated
for the local population (Laeis and Lemke, 2016).
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 Increase export import activities: Economic approach concentrate on the economic
development of the nation. It develops healthy relationship with the guest countries
so that visitors can come to this location easily. This relationship helps the
government in increasing import export activities to these nations. This helps in
raising foreign reserves which makes its economic position strong and helps in
sustaining in the market for longer duration (Historic London, 2017).
 Infrastructure improvements: Economic approach of tourism development is
beneficial in improving infrastructure facilities in the destination. As if tourism
activities are increasing then government will have adequate funds to develop
infrastructure facilities. By this way visitors can get high quality accommodation
services in the nation (Martínez, 2016). This supports the nation in attracting more
people towards the location and spreading its image across the world.
Disadvantage of economic approach
Economic approach is beneficial in order to improve economic condition of the place but
it has some limitation as well (Almeida-García and et.al, 2016).
 Ignores environment issues: as increasing tourism activities are not good for the
environment of the destination. This enhances issues such as overcrowding, pollution
etc. in such condition overall condition of environment gets badly affected. If
government gets failed to make effective tourism planning then it may increase
issues in the destination. It enhances air, noise pollution in the destination (Cárdenas-
García, Sánchez-Rivero. and Pulido-Fernández, 2015).
 Trouble for local population: With the increasing tourism activities local people get
failed to leave their life easily. They have to face issues like traffic jam,
communication with other culture people etc. All these things some time turn into
big problems due to which accidents get increases. There are many locations where
due to high tourism activities local people have to face huge difficulty (Mowforth
and Munt, 2015).
 Social impact: It is another drawback of economic approach of tourism development.
Economic approach just concentrates on economic development of the destination
but due to increasing tourism activities social norms, vales, beliefs get affected. In
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order to provide quality accommodation services to the visitor’s government make
changes in the society, this impact negative on the social norms (Chen, 2016).
Sustainable development of the nation is the main agenda of government. It concentrates
on economic, environment, socio cultural development of the destination through tourism
planning methods (Isik, Dogru and Turk, 2018). It concentrates on proving secure livelihoods to
the local population and preserving the natural resources. It concentrates on increasing tourism
activities in the nation without harming environment or social condition of the destination. In
order to enhance tourism activities government of the nation make partnership with the private
firms (Martínez, 2016). This public private partnership gives positive results to the nation. With
the help of this partnership authorities become able to generate more employment opportunities
in the nation and raise economic condition of the destination. Private firms develop infrastructure
facilities and government firms allocate funds to these firms. This partnership supports in
improving condition of the nation and raising tourism activities in the country (Cárdenas-García,
Sánchez-Rivero. and Pulido-Fernández, 2015).
PART 2
A. Reuse of historic buildings contributes to strategic tourism development
Each destination has its own history and amazing buildings. Old buildings have amazing
architecture which can attract more people towards the location. Tourist like to go to such places
where there are historical buildings which has amazing background. Many researchers come to
such historical places in order to conduct their research on it (Antonakakis, Dragouni and Filis,
2015). Apart from this, students come to these places in order to develop their knowledge about
these places. This boost tourism activities in the nation and help in sustainable development of
the nation.
Government of UK is planning to reuse such buildings which has historical backgrounds.
Pressure on lands and increasing population have enhanced need of reuse or replace the buildings
(Lee and Park, 2016). This is beneficial for heritage development, improving environmental
condition as well. Government of the nation is reusing the historical buildings which has
amazing histories or architecture in order to develop tourism activities in the country (Mowforth
and Munt, 2015). Many international visitors have interest in these historical buildings thus, if
these buildings are being reused then it can be beneficial in order to raise tourism business of the
nation. By this way more visitors will come to this location which will help in improving
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economic condition of the nation (Cárdenas-García, Sánchez-Rivero. and Pulido-Fernández,
2015).
London is the popular tourist destination which has increased tourism activities in the
nation. Royal place is the most traditional building now this is used as attraction point in the
London for the visitors. Its architecture is amazing and has royal history as well. Furthermore,
Tower of London is the moist traditional building in the London which is reused by the
government for attracting travellers towards the location (Historic London, 2017). It was built
by William the Conqueror in the year 1066. It has become popular with the name White Tower.
This building is being seen for the refugees for the Royal family.
London has rich historical background, that is why it has become the iconic attraction
point (Chen, 2016). Tower of London is the most traditional and famous old building. Apart
from this Kensington place is another popular old building which is now reused by the
government. It is the childhood home of Victoria, later on princess Diana, Duke of Cambridge
have stayed in the building (Latham, 2016). This is the royal house and has the long history.
Government has started reusing these historic buildings in order to develop strategic tourism
development. With the help of this number of visitors have been increased in the nation and now
it has become the most popular travel destination from the point of view of tourists. Many people
come to this place to visits these places and developing heir knowledge about these historical
buildings (Historic Buildings in London, 2018).
Government of the London is reusing these buildings for the tourism purposes. Now
these have become the attraction points (Martínez, 2016). Whenever individual travel to the
London then they visit these historical building and know more about its architectures.
Authorities organize events in these buildings. This spread its beauty and historical background
across the world.
Benefits of reusing the historic buildings
Government has started reusing the historic old buildings. Tower of London and
Kensington place are the most popular places where authorities organizes cultural events and
many international official meeting held in these places (Lee and Park, 2016). This supports the
government in improving economic condition of the nation. Because organizing these events in
these place attract more people ad spread its beauty across the world. By this way more tourists
take interest in these places and they plan to come to these destinations. These people spend
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