MGT300 Assessment 1 Case Study: Strategic Planning for Tudor Boats

This case study analysis examines Tudor Boats, a family-owned boat-building business in Australia. The analysis applies strategic planning frameworks, including the five forces model, to assess the industry's attractiveness and Tudor's position. The study evaluates the impact of competitive rivalry, new entrants, substitutes, and the bargaining power of customers and suppliers. It also explores Tudor's strengths and weaknesses, considering market position, people, organizational processes, technology, financial position, marketing, and procurement. The assignment includes an executive summary and answers questions related to the case study, providing insights into Tudor's strategic challenges and opportunities. The student has applied the strategic planning worksheets to conduct a comprehensive analysis of the company's internal and external environments.

Strategic Planning Worksheet #2
Industry Analysis
The next stage of our external analysis is to identify industry characteristics in order to
determine if the industry is worth entering or staying in. We do this by applying the ‘five
forces of competition model’.
Refer to Week 3 learning resources for more information on using the model.
Element
Description of the
trend, issue or
change
The impact
will be:
Low,
medium or
high?
Positive or
negative?
Evidence to support this analysis
Competitive
rivalry
The recent trend of
sea recreational
options leads to ore
investment in the boat
building industry
giving rise to new
companies.
The impact is
very high on
the firm, and
is negative.
The trend is
due to the
geographical
location of
Australia and
the rise in
nation’s
economic
growth.
Threat of new
entrants
The demand in this
specific filed is only
to rise and attract
more and more
companies in joining
the industry.
High:
Negative
The new companies are eager to get in the
industry. Therefore they are willing to buy
the old boats as well.
Substitutes Most of the consumer
is shifting towards
new modern based
The impact is
high and is
negative for
The new firms as well as the other firms
rely on satisfying customers with the
implementation of the latest technologies.
MGT300_Assessment1_Worksheet2
Last updated on 30-Aug-24
Study Group Australia Pty Limited trading as Martin College, Martin Higher Education Page 1 of 2

Element
Description of the
trend, issue or
change
The impact
will be:
Low,
medium or
high?
Positive or
negative?
Evidence to support this analysis
eco-friendly products. firm.
Bargaining
power of
customers
The customers
demand for a new
nature product.
The impact is
high and
negative for
the business
firm.
The customer bargaining power will be
high and in their favour because of the lack
of business opportunities that stays in the
hand of Tudor business firm.
Bargaining
power of
suppliers
The abundance of
supplies in the market
makes the bargaining
power low in the
industry.
The impact is
very high and
negative for
the firm.
The presence of high suppliers in the
market fails the business firm Tudor to
deliver goods and services to the end
consumer.
Question for discussion and reflection:
How attractive is the industry to this organization?
The industry is very attractive for the organization, and the operating has been operating since
1951 which has enabled the business firm to develop its brand equity. Moreover, the Australia
environment is surrounded by sea coast where tourists also visits.
MGT300_Assessment1_Worksheet2
Last updated on 30-Aug-24
Study Group Australia Pty Limited trading as Martin College, Martin Higher Education Page 2 of 2