Strategic Brand Management: UK Investment and Economic Impact

This report focuses on strategic brand management in the context of UK foreign investment. It begins with an introduction to the concept and its importance in establishing a strong brand image. The report then highlights companies currently investing in the UK, such as Aberdeen, InfraRed, and Lloyds Banking Group. It analyzes the existing economic situation and outlines the benefits of attracting foreign investment, including increased financial wealth, enhanced production levels, and improved profitability. The report emphasizes how the UK can become independent through these investments. The report also mentions references such as Inglehart, R. and Norris, P., 2016. and Dhingra, S and et. al., 2016. that support the findings. Overall, the report provides a concise overview of the topic, making it a valuable resource for understanding the relationship between strategic brand management and foreign investment in the UK.

STRATEGIC BRAND
MANAGEMENT

Table of Contents
 Introduction
 Company investing in UK
 Existing situation of UK
 Advantages
 References
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Introduction
The current presentation based strategical brand
management. This is nothing but the process of
forming proper strategies, policies and norms so that
an enterprise could establish a unique brand image in-
front of people as well as different investors. This in
turn aids in earning high sum of profits. Herein
discussion is carried on about how UK could establish
itself as a destination of foreign direct investment.

Companies investing in United
Kingdom
There are different ventures
which are spending their
money in UK such as
Aberdeen, IGNIS,
InfraRed, CBRE, Lloyds
Banking group, M&G real
estate, Mansford, etc.

Existing situation of UK

Countries investing in UK

Befits of establishing UK as
foreign investment destination
 UK could generate large sum of money thus
become financially rich.
 Production level gets enhanced
 Profitability also enhances
 UK would become independent in every terms.
 Numerous of company will show interest in
doing business.

References
Inglehart, R. and Norris, P., 2016. Trump, Brexit,
and the rise of populism: Economic have-nots and
cultural backlash.
Hobolt, S.B., 2016. The Brexit vote: a divided
nation, a divided continent. Journal of European
Public Policy, 23(9), pp.1259-1277.
Dhingra, S and et. al., 2016. The consequences of
Brexit for UK trade and living standards.

THANK YOU
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