Consultancy Report on Development of a Strategic Value Proposition

This consultancy report focuses on developing a strategic value proposition for a modern Human Resources solution company. It covers key industry trends in Human Resource Management, including the rise of hybrid work models, holistic employee well-being, diversity, equity, and inclusion, and the importance of power skills. The report also discusses future trends like the Gig economy and the need for robust cybersecurity and data management. It emphasizes the significance of strategic human resource management in recruiting, training, and managing employees to achieve organizational goals. The report further touches upon entering the Human Resources industry, conducting a SWOT analysis, and utilizing the STP model for effective market segmentation, targeting, and positioning. Desklib offers similar documents and AI-powered study tools to aid students in their academic pursuits.

Consultancy Report
Development of a
Strategic Value
Proposition on
Organizational Strategy

Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Human Resource mangmnet key industry trends........................................................................2
Future trends and impact in Human resource..............................................................................4
Entering the Human resource industry. ......................................................................................5
Identification of Problems, SWOT Analysis...............................................................................6
STP MODEL...............................................................................................................................8
References......................................................................................................................................11

INTRODUCTION
Human resource mangmnet is a process to recruiting, hiring, deploying and managing the
company employee. It simply refers to the human resources. If the human resources manger able
to choice the right candidates for the right job, so it is beneficial for the company growth, and
they are able to achieve their target effectively and efficient. Along with after choice the right
Candidate, Human resource manager need to provide a proper training to their new candidates, to
improve their skills and knowledge. Because thing helps the company to achieve their target and
work done with the flow (Ansari, Farrukh,and Raza, 2021). In this report, there is a Modern
Human resources solution company, wants to start their company in Human resources
management related, so what things they need to compete in the market and achieve their target.
If the company choice right candidate for the right job, so it helps to reduce the risk and
maximizing the return on investment. The Human resources is the practise related to manage the
people within the workplace to achieve their organisation goals and reinforce the culture. Human
manger help to recruit the new professional, who having the necessary skills to achieve the
company goals.
MAIN BODY
Human resources management is a strategic approach to choosing the effective
candidates for the company benefits, the human resources is the department within the company
which is handling all the work related such as recruiting, selecting, hiring, training, paying and
independent contractors. Recruitment and Selection is a process of hiring right candidate and
filling vacant job position in company. Human resource manager need to follow the structure in
proper manner because if they hire the wrong candidate then face many problem and suffer to its
outcome in terms of lower performance and low profitability. Modern human resource solution
company wants to become more efficient if it hires right candidate for right job role, because it is
important for their future growth, otherwise they are not able to survive in the market
(Armstrong and Taylor, 2020). Along with Candidate have to clear all the levels of recruitment
and selection process in order to get job role in company. Its help to improving the overall
performance of the organisation and make customers more satisfied. Recruitment process helps
the company to become more efficient and it is beneficial to achieve their targets in proper
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manner, and contour the candidates with management process in order to get right candidate. If
in case the human resource manager selects the wrong candidates and taking wrong move can
lead to years of damage. It has been analysed that if the companies hiring the wrong person it
had negatively affected their performance and overall productivity. In order to get right
candidate, it is needed to made aware people about job opening and also helps develop the
performance of company. There are some features which are listed below:
People oriented- It is very important feature to start business in Human resource management,
people have to be the focus on human resource management. While managing their work they
need to be ensure that they are people oriented. Along with they support to make the process
easier as it will help company is knowing that what type of person and what skills and
qualification are needed to fill vacant job position in company (Bratton, Bratton and Steele,
2021). Modern human resources solution has made recruitment strategy which will help in
getting right candidate for job role of Business consultant.
Employee oriented- The Human resource management main motive is making their employees
work lives easy, it is not only focus to managing them. However, they also try to remaining the
accessible to taking the quarries and support them. Because they know this thing very well, that
employees are assets for the company, without their efforts company are not able to achieve their
target effectively and efficiently. It is the key function of human resource management should be
ability to create the atmosphere. Where the employees don't feels demotivate and not worry that
manger are not value their work.
Gives Opportunities- This features of Human resource management having a large scope.
Employees should be knowing this thing that this is company gives a opportunities for their
career growth. Human resource management teams are helps the employees to set the goal in
realistic, time-bound for the growth of the company. The employees find the opportunities where
they can advantage to improve their skills and use them to help the company growth.
Human Resource management key industry trends
Hybrid work model- This model is related to the employee’s flexibility to get the work done
effectively and be a more productive, it helps the employees to maintain the work- life balance.
This model teach that employees are very important for the company growth, so human resource
manager need to give a benefits to their employees and increase the productivity too. Along with
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it helps to stable workforce, it is the flexible work model, that helps to maintain the perfect
balance between office work and employee’s satisfaction. The Modern human resources
manager solution need to offer some benefits to their employees to autonomy for chosen the
work. So it is needed to develop the effective strategy so that Modern human resource solution
company can take benefits of skills which a candidate has. It is not easy to hiring the right
candidate because it consumes more time in identifying right candidate (Chaudhary, 2020). As
technology is rising day by day and there is various stand-alone software that helps companies in
examination the process and automatically necessitate the wrong candidates who do not possess
required skills or not match with required criteria.
Holistic employees well-being- The Modern human resource solution company wants to make
clear strategy that sets the objectives which is related to the well-being initiatives to the corporate
business goals. Because if the company focus on employee well- being so, it helps to improve
the productivity and encourage them to improve their skills and knowledge which is beneficial
for the company growth. Supportive workplace environment should be support with the effective
for the two- ways communication with the employees for the drive changes. Friendly
environment promote the job satisfaction and workers also feel motivated, which is good for the
company public image too.
Diversity, equity and inclusion- It is the term which is used to describe the policies and
programs which support the participation of difference groups of individual such ass different
ages, abilities, disabilities and others. It helps to improve the workplace by doing effective
communication, because communication is important part to managing the bias. These concepts
involve the reaming curious and humble about the culture differences. If the Modern human
resource solution company wants to achieve their target without any problem, so they need to
maintain the diversity, equity and inclusion in their company. Otherwise the face many problems
related to the employees, so they need to work on it.
Focus on power skill- To maintain the performance of the company in human resource
management need to focus on employees’ skills, and wants to provide the proper training to them
to achieve their target. Along with training helps to evaluating the employee’s performance so
that disciplinary activity could be measure and taken in order to improve overall performance of
company. If Modern human resource solution company wants to focus on power of skill, then it
helps to attain organisational goals and performance of employees also being good so that it
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contributes towards accomplishment of objectives. Training sessions support the employees to
making more efficient. It is important for employees to upgrade their skills so that they can take
benefit of it and promotes self-development. The manger need to conduct training sessions
regularly in order to make employees more aware about trends of business and how it can affect
performance of company (de Wit and Altbach, 2021). By acquiring more skills and knowledge,
it helps in improving existing skills and learn new skills which they can use in company to make
more efficient and expand their business all over the world. Skills plays a crucial role in making
individual to more productive and can get benefit of its terms which helps to provide the
promotional and financial benefits. Due to advance technology, company also need to doing
some effective and advance changes to perform well in competitive market. It is a cost
impressive techniques of training and development for the employees.
Future trends and impact in Human resource
Popularization of the Gig economy- Gig economy is the free- market system, where the
employees are doing their job temporary or hiring for the short period time such as project- based
workers, part-time workers and further more. This types of gig workers are found in every
companies, and mostly students are doing this gig jobs. Workforce are increasing around the
world, and employees are not able to find the right job, because of this sometime company face
difficult to manage their work. So Modern human resource company need to focus and maintain
this thing to manage their workflow effectively and efficiently.
Humanistic approach to mangmnet- It is based on the people oriented- management which
seeks the profit for human ends. The Modern human resources solution company wants to focus
on their work to improve their performance, because employees plays a important role for
successes of the company. If the want to compete in the market and make a good public image,
so they need to work from them, Human resource manager need to monitor each activity of
employees so that they can be filled with skills in which they lack. Because it helps to identify
the strengths and weaknesses off the employees, and this thing based on that development plan
should be made. If the public presentation of employees is not good, it is needed to take better
actions.
Training and upgrading of employee’s skills- If the Modern human resources solution
company want to expand their business all over the world, and earn more profit in future, so they
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need to provide proper training of their employees. Training helps to build the learning power of
the employees, so that they can manage their work in effective way and get the more output for
the company. Before starting new project manager need to provide proper training to their
employees.
Cyber security and data management- Modern human resource solution need to protect their
data and ensure that their data are safe or not, because cybercrime is increase day by day and
they need to protect yourself and provide training and enforcement of their employees, which is
related to the data security (Ghobakhloo and Fathi, 2019). This thing helps the company to
protect their data for the hackers. Along with they also hire the business consultant for the
company, it helps to identifying in areas where it lacks along with providing strategies to make
more productive.
Entering the Human resource industry.
The human resource management or HRM is an organisation which function and focuses
on the strategic management of the workers and the employees working in the organisation. In
today's global world, the relationship between the organisation and its employees or the human
resource is referred as the strategic partnership. The HR role is changing according to the
traditional role and the expectations and other functions have also been changed according to the
period of time (Helmold, and Samara,2019). The human resource manager is the one who is
responsible to adapt the change The HR team is known as the most important part of the
organisation as it helps to promote the effectiveness and efficiency so as to promote the
functional ability and productivity in the organisation. The HR industry is responsible for many
tasks such as, managing the employees, recruiting the new hires, managing the employee training
programmes and making various policies and promoting these policies to the employers and the
employees of the organisation so as to maintain a good relationship within the organisation. The
HRM industry is a wide and broad industry having large and complex operations which are
needed to be considered so as to maintain a well reputed position in the long run. The HRM
industry requires a lot of skill which should be there in an individual so as to stay connected and
engaged in the Human resource management industry. The various skills are, communication
skills, administrative experts, Human resource knowledge and expertise in the field. The
communication can help the individuals to be more clear and understandable, The employers and
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the employees should know about the creation and execution of various activities which are
required to be performed. They should also know about the time management and efficiency so
as to increase the productivity and benefits of the organisation. Before entering into the Human
Resource industry, the individual should pay attention towards their areas of strengths and
weakness so as to stay well developed in the field of HRM. The various competencies which are
needed in the HRM industry are, leadership qualities, navigation, ethical practice, relationship
management and many other qualities so as to maintain a good balance and position within the
Human resource department (Khamraeva, 2021). The HRM is an essential component of every
organisation which plays a crucial role in managing the human resource, the good the
management of the company, the better will be the efficiency of the organisation. Before
entering into the HRM industry the individual should also pay full focus towards determining the
human resource needs, being known about the recruitment strategy, better selecting of the
employees and providing better training and development so as to increase the efficiency of the
employers and the employees working in the organisation.
Identification of Problems, SWOT Analysis
The term SWOT analysis is basically defined as the strength, weakness, opportunities and
threats of an organisation which are termed as an internal factor which can affect the
organisation and the business can get a better understanding regarding the various areas of the
organisation as well as the departments. The HRM industry is the wide concept which can be
effected by many things and factors such as, external and internal. The SWOT analysis of the
HRM industry will help the business and the organisation to work more effectively and
efficiently according to the needs and wants of the company.
Strength
The earning capacity of the industry Modern
HR solutions is quite well as they perform
various functions and operations effectively.
By increasing the earnings and the productivity
of the firm.
Weakness
The workforce problems which occurs in the
Human resource department are quite complex
in nature which makes them tough to solve for
new companies.
There are a lot diversity issues which can be
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The HR services are in great demands as many
companies face various issues related to their
workforce, and other strategic management.
The HRM industry plays a key role in
managing the effective relationship between
the organisation and its human resources.
faced by the HRM department as it requires a
large number of workers and employees so as
to conduct the various operations of the
business.
The maintenance in change management and
providing compensation to the various
employees working in they organisation has
termed as the major issue in the field of Human
Resource management.
Opportunities
The adapting of various new technologies and
switching to better and efficient use of
technologies can help the department to
perform more effectively and quickly so as to
increase the productivity and improve the
performance of HRM industry (Macke,Genari,
2019).
The HRM department can also work on the
hybrid models, as they are more productive and
active in working both the ways. The
department can also give the access to various
people of the organisation to work accordingly
with that models.
Threat
The change in trends can act as a threat to the
Human resource department as the more
dynamic nature can harm various operations of
the department.
In order to resolve change management
policies the companies like modern HR
solutions can face potential consequences with
the stakeholders, such as the workers of the
company.
The market opportunities are untapped potential of the market and they can help the business in
many ways such as leverage and unexplored markets (Wilton, 2022) The existing Market can be
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judged on the basis of level of investment that is required in setting up the new industry. There
are following markets in which the Modern HR solutions can enter.
HR technology
The HR technology is a bunch of human resources technology, software and other hardware
which is use for automating the human resources functions in the organisation so as to stay stable
enough to perform the various functions of the organisation. The Modern HR solution can enter
this market of technology so as to achieve the various advantages. The more and better version
of technology is, the more it becomes easy to perform various tasks.
Workforce solutions
The term workforce solution is the delivering of the workforce and other talent of the company
to unleash the power of their vehicle. Expertise in global IIT to ensure about the right talent for
the right future (Macke,and Genari, 2019).
HR outsourcing
The term HR outsourcing is referred as the type of contractual agreement between the employee
and the employer and other third party. The Modern HR solutions can enter into the HR
Outsourcing. So as to reduce the hindrances in other activities of HRM. It can hire a third party
company to oversee the functions and operations of HR management.
STP MODEL
The STP model or Segmentation, targeting and positioning helps in the positioning of the
products or services into the various segments of the markets as well as the different groups of
customers more efficiently. The three components of STP are as follows
 Segmentation
The term segmentation is defined as dividing the marketing into various segments and different
groups of customers using different segmentation practises. Segmentation makes sense to the
market. This identifies the basis for the division of the various products and services determining
the important characteristics of each market as well.
 Targetting
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The term targeting refers to the evaluation of potential and commercial attractiveness of each
segments that has been divided. It also lays down the focus on determining the efforts on the
different segments (Mühlroth,and Grottke, 2020). The main objective of targeting is to choose
the most appealing, high profit potential segments to the market, The Modern HR solution can
opt the method of 4Ps
 PRODUCT
The Modern HR solution provides the service of HR consultancy which can help the employers
and employees of the organisation to increase their effectiveness and efficiency by improving the
quality of working.
 PRICE
In order to enter the most profitable segment in the market, the Modern HR solution is providing
moderate level prices to render the consultancy services to the customers.
 PLACE
The Modern HR consultancy is providing both the ways to work in the company such as, online
and offline (Powers, and Jetz, 2019). The company is having hybrid model to promote the
working in the organisation.
 PROMOTION
The promotion is the most important tool in the marketing mix, The Modern HR solution is
using digital marketing and use of various business networks are opted by the company so as to
promote the consultancy services to the customers.
POSITIONING
The term positioning is referred to the proper placing of products and services in the
different segments of markets. The Modern HR solution is required to choose a strategic plan so
as to promote its services. The porters generic model can be applied to choose the appropriate
strategy for positioning the services from the 4 components such as cost leadership,
differentiation, cost focus and differentiation focus. Every component is quite different from
each other hence to choose the effective strategy and component, the Modern HR solution may
choose the Differentiation strategy for positioning in the market as the differentiation refers to
promote the different and unique services to the customers, The modern HR solution can opt this
strategy and can promote different services to its customers, involving the benefits, welfare and
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other purposes which can encourage the efficiency of human resource department as well. The
Modern HR solution can use this strategy to stay agile with their new service development. So as
to reduce the extent of various risks in near future (Stewart, and Brown, 2019). This is the most
suitable strategy for the consultancy solution so as to position its different services among the
customers as well as the employers too.
Value preposition
The term value preposition is refereed as the promise of values which has to be delivered
by the business or an organisation. The values clearly define the offer and characteristics of the
product and services which are delivered by the company (Stone, Cox, and Gavin, 2020). The
above mentioned canvas plan has the values related to providing the high consultancy services
with good experience and quality aspects within the human resource department.
CONCLUSION
The above report went into detail regarding the ways in which a business develops its value
proposition to stay profitable in the target market. There was discussion held on the key trends of
human resource management which the company needs to keep in mind while expanding in the
market sector. There was discussion based on the impacts of the identified key trends and it was
concluded from this file that in order to expand in new business areas, developing a major value
proposition is essential.
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