Strategic Vision Development - Analysis of Magic Pixel Company

This report provides an analysis of the strategic vision development for the Magic Pixel Company. The report begins by outlining the importance of strategic vision for organizational performance and the company's ambition to achieve its goals. It highlights the company's vision statement, "Inspire the World," and its focus on leveraging digital technologies to improve products. The report then discusses the need for the company to provide value to its customers through high-quality products and services, and suggests strategies such as expanding retail operations and investing in research and development. The report concludes with an addendum detailing plans to increase investment in R&D for UAV drones and action capture cameras, along with enhanced marketing strategies. This analysis aims to provide insights into how Magic Pixel Company can achieve its strategic objectives and improve its competitiveness in the market.

Running head: STRATEGIC VISION DEVELOPMENT
Strategic Vision Development
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STRATEGIC VISION DEVELOPMENT
Developing Strategic Vision
Strategic vision has always been a significant part of organizational performance and
development. The strategic vision is based on the management team’s ambition to achieve the
desired goals and performance excellence. In order to achieve the business sustainability and
long term profitability the management team of the Magic Pixel Company is planning to adopt
more effective strategic vision. The company’s service of providing HD cameras to its efficient
customers reflects in their vision that says “Inspire the World”. In the era of digital revolution,
the ever improving digital technologies provide the company with great opportunities as they
improve their products with the help of those technologies. The Magic Pixel Company’s board of
executives has decided the vision as they focused on the motivational and inspirational power of
the vision statement towards the goal of achieving strategic objectives and profit. Magic Pixel
Company could also benefit from ensuring more returns to its stakeholders by providing
innovative and high quality products to its customers. For Magic Pixel it is important to
implement a strategy that provides their customers with value for money in order to achieve their
goals Magic Pixel Company could achieve the goal not by just meeting the customer
expectations but offering them more than their expectations regarding the performance, quality,
services and extra features. The company could implement various new strategies to develop
their services and financial benefits. The retail operations of Magic Pixel could be expanded by
the company with great importance and their specialty sales could be increased as well. The
business operation of The Magic Pixel Company can be improved through introducing new
products and new distributing channels. Magic Pixel could improve their research and
development program by investing more as this will ensure future innovative products and
increase their competitiveness.

STRATEGIC VISION DEVELOPMENT
Addendum
1. As more investment on Research and Development will encourage our team to develop
newer and better products in a market where competitors are engaged in constant
innovation, our team has decided to invest more money on R&D. The team plans to
increase the expenditure by 20000 dollars for UAV drones and 30000 dollars in action
capture cameras.
2. The company aspires to increase average wholesale cost to their sales promotions,
advertising budgets, retailers and warranty period in order to enhance their marketing
strategies for those two kinds of camera.