This report identifies and analyzes the common challenges and barriers to effective communication within the context of First Choice, a business organization, particularly focusing on the impact of the COVID-19 pandemic. It highlights physical, emotional, organizational, informational, and cultural barriers that have hindered communication with customers, such as fear of infection, lack of information regarding travel practices, and government regulations. The report then proposes strategies to overcome these barriers, including utilizing effective communication mediums, emphasizing safety and hygiene protocols, providing clear and required information, affirming customer responses, and adhering to government rules and regulations. By implementing these strategies, First Choice can improve communication with its target customer base and enhance business operations during the COVID-19 crisis.
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