Research Proposal: Strategies for Cultural Diversity at Hotel Ibis

This research proposal investigates the strategies employed by Hotel Ibis to manage cultural diversity in the workplace. It aims to identify the methods used, understand the challenges faced, and provide recommendations for retaining a diverse workforce. The study explores the meaning of cultural diversity, examines challenges, and determines effective strategies. The research methodology includes qualitative methods, specifically questionnaires, and an inductive research approach. Data collection involves primary and secondary methods, with a focus on surveying 20 managers at Hotel Ibis. The study will use thematic data analysis and adhere to ethical considerations, ensuring data privacy and reliability. The proposal includes a literature review, research approach, activities, timescales, and ethical considerations, providing a comprehensive overview of the planned research.

RESEARCH PROPOSAL

Contents
Research Proposal Form........................................................................................................................3
REFERENCES....................................................................................................................................11
Ethical form:....................................................................................................................................12

Research Proposal Form
Student Name: Lacramioara Cuciorva Student ID: HE06977
Centre Name: Wembley Campus
Tutor: Priyangani Ariyawansha Date: 30.04.2020
Unit: 11 Research Project
Proposed Title: “To investigate the strategies adapted by the organization regarding managing
the cultural diversity at work place in context of hospitality sector.”
Section One:
INTRODUCTION
Equality refer to treating every person in equal manner and also giving them right
to attaine any task as per their own skills and knowledge. In respective of diversity, it
indicates that the people are diversified or differentiated on the basis of class, gender,
philosophy, area and faith (ANJORIN and Jansari, 2018). Through undertaking the
procedure of diversity, it help to provide innovation and creative thoughts at premises and
also various strategies are adapted to manage the different background people at work
place. The chosen firm for this study is Hotel Ibis which was opened on 1985 and owned
and controlled by Ibis. The study will shed a light in cultural diversity and also various
strategies are adapted to manage the different culture employees at work place. It also
covers various method which is used to gather the information to conduct the research
authentic and useful.
Aim and Objectives
Aim: To identify the methods adapted by the organization to manage the cultural diversity
at workplace: a study on Hotel Ibis.
Objectives:
 To understand the meaning of cultural diversity
 To examine the challenges which is faced by organization regarding managing the
diversified culture people at workplace.
 To determine the strategies employed by business in respect of managing the
culture diversity at work premises.
 To provide recommendation to Hotel Ibis in respect of choosing the best strategies
to retain the diversified culture employees at workplace.
.
Research Question
1. What are the strategies adapted by business in respect of managing the culture

diversity at work premises?
Section Two: Reasons for choosing this research project
Due to changes in time, the needs and preference of the companies are changing its
recruitment strategies for various cultural people in the business. Hence, the main rationale
for choosing this particular topic is that it helps in identifying the company’s strategy
concerning handling the different culture people at premises. The main reason of
conducting the research in this topic is that various authors are using the relevant topic to
gather the information which helps other companies’ to manage the different culture people
in the business. Thus, it interesting to read their views and thought relevant to the research
topic. The purpose behind conducting their research now is that it saves time and cost as
various author already conduct the research on this topic. Thus, data is to be gathered
easily and also accurate information are to be presented in the study.
Section Three: Literature sources searched
Sasaki, Nummela and Ravasi (2020) stated that cultural diversity means to the process of
diversifying the people on the basis of different culture. As in most of the organization,
they are recruiting different culture people and also treat them differently from other.
Therefore, it helps to bringing more creative thoughts in the firm and also company can
easily plan to expand the business.
Gandhi and Sankhian (2020) argued that by selecting the different culture people,
also leads to increase the clashes between each other because of difference in their views
and culture and also the criteria of undertaking the work. Thus, affecting the company

reputation and goodwill at larger way.
Vonstad, Ferreira and Sully (2020) viewed that language barriers and ineffective
communication that leads to create clashes between each other regarding managing
different culture people. As the ways of understanding the thoughts and also presenting the
views is different, thus crises increases because of different languages uses
According to Stahl-Rolf and et.al., (2018) company policies is critical challenges
which occurs regarding managing cultural diversity as employees are recruited on the bases
of knowledge and experiences. The issues raised regarding not accepting the other culture
people imposing the same working policies.
Frijns, Dodd and Cimerova (2016) highlight that team work is the strategy which
can be used by an organization regarding managing culture diversity at work place and this
can be adapted through organizing the cultural events. Through this manner, employees are
given probabilities to cooperate with each other and shares ideas and thoughts with them.
As per Danso (2018) the effective communication is the major aspects through
which they treat every person equally by personally interacting with them and also building
strong connectivity regarding sharing all the business decision with the employees.
Merkley, Michaely and Pacelli (2020) examined that the strategy which aids in handling
the culture diversity is relating to organizing the outside training session which helps in
giving task to employees to work together to achieve the goal. By this aspects, employees
learn the company working and also feel the part of the business.
Section Four: Activities and timescales

:
Milestone one (Aim and objectives): 07.04.2020
Target date (set by tutor): 25.05.2020
Milestone two:05.06.2020
Target date (set by tutor):03.08.2020
Gantt Chart
Section Five: Research approach and methodologies

Research types: It includes two types such as qualitative method and quantitative. In this
research, scholar will uses qualitative method in which questionnaire is use through
identifying the original information from the participants.
Research approach:. It is of two types such as inductive and deductive. In this study,
researcher will chooses the inductive method which help to interpret the key element of
study (Kamil and et.al., 2016). inductive method, internal information are gathered by
raising questions from participants.
Research philosophies: It describe as a thoughts and notion to gather the information
relevant to the research aim. It is of four types interpretivism, Pragmatism, realism and
positivism. Researcher will adapt the interpretivism method, as once the questionnaire is
raised and also information is given by the participants, the collected information is
describe in better manner in order to attain the define aim (Nurdin, 2017).
Data collection: It carries two method to collect data primary method is used to gather
information from original sources such as by raising survey. Thus, researcher will choose
both the method such that under, secondary method, it is used to gathered information
through books, articles, and journals or also referring to other author’s research.
Sampling: For conduct the research in better manner, simple random sampling method is
used to collect data from various people. Under this method, researcher choose the 20
managers of the Ibis Hotel to whom the information is gathered regarding managing
different culture people.
Data analysis: In the present research, scholar will choses thematic data analysis method
in which the researcher present the graphs and tables in order to interpret the results in

more better manner (Ignjatović, 2020).
Ethical consideration: Under this, researcher has to make sure that they take prior consent
form the respondents in order to conduct the research in better manner. Also , make sure
that data privacy act in complied in order to not share the information from others.
Reliability and validity: It considered to be the two method to extent the stability of the
study. it refers to consistent of the measure in respect of getting consistent same results by
comparing the data from previous years (Vonstad, Ferreira and Sully,2020). For validity,
researcher chooses the latest published articles.
Comments and agreement from tutor
Comments (optional):
I confirm that the project is not work which has been or will be submitted for another
qualification and is appropriate.
Agreed: Lacramioara Cuciorva Date 04.05.2020
Comments and agreement form project proposal checker( IV sampling)
Comments (Optional):
I confirm that the project is appropriate.
Agreed /Disagree: (Name of the IV)
Date

REFERENCES
Books and Journals
Danso, R., 2018. Cultural competence and cultural humility: A critical reflection on key
cultural diversity concepts. Journal of Social Work. 18(4). pp.410-430.
Frijns, B., Dodd, O. and Cimerova, H., 2016. The impact of cultural diversity in corporate
boards on firm performance. Journal of Corporate Finance. 41. pp.521-541.
Gandhi, A. and Sankhian, A., 2020. Cultural Diverse Indian Classroom Environment and
Significance of Cultural Intelligence for Teachers. Studies in Indian Place
Names. 40(70).pp.1950-1959.
Ignjatović, S., 2020. Qualitative applied research in social interventions and public policy
programs: The case of focus group interviews. Sociologija. 62(1). pp.42-62.
Kamil, M.L., and et.al., 2016. Handbook of reading research, Volume III. Routledge.
Merkley, K., Michaely, R. and Pacelli, J., 2020. Cultural Diversity on Wall Street: Evidence
from Consensus Earnings Forecasts. Journal of Accounting and Economics, p.101330.
Nurdin, N., 2017. Research in Online Space: The Use of Social Media for Research
Setting. Jurnal Sistem Informasi. 13(1). pp.67-77.
Sasaki, I., Nummela, N. and Ravasi, D., 2020. Managing cultural specificity and cultural
embeddedness when internationalizing: Cultural strategies of Japanese craft
firms. Journal of International Business Studies, pp.1-37.
Stahl-Rolf, S. and et.al., 2018. The Diversity Factor: How Cultural Diversity Impacts
Innovations in Germany.
Vonstad, F.K., Ferreira, P. and Sully, D., 2020. Interdisciplinary research in geotechnical
engineering and geoarchaeology–a London case study. Tunnels and Underground
Cities. Engineering and Innovation Meet Archaeology, Architecture and Art: Volume
1: Archaeology, Architecture and Art in Underground Construction, p.209.

APPENDIX
Ethical form:
Research Ethics approval form
All students conducting research activity that involves human participants or the use of data
collected form human participants are required to gain ethical approval before commencing
their research. Please answer all relevant questions and note that your form may be returned if
incomplete.
For further support and guidance please see your respective Unit Tutor:
Before completing this form, we advise that you discuss your proposed research fully with
your unit tutor. Please complete this form in good time before your research project is due to
commence.
Section 1: Basic details:
Project title: “To investigate the strategies adapted by the organization regarding managing
the cultural diversity at work place in context of hospitality sector.”
Student name: Lacramioara Cuciorva
Student ID number: HE06977
Programme: HND Business
College Name: Regent College Wembley Campus
Intended research start date:23.03.2020
Intended research end date:
Section 2 Project summary
Please select all research methods that you plan to use as a part of your project:
Interviews Yes No
Questionnaires Yes No
Observations Yes No
Use of personal records Yes No
Data Analysis Yes No
Action Research Yes No
Focus Groups Yes No

Others (Please specify) :
Section 3: Participants
Please answer the following questions, giving full details where necessary.
Will your research involve human participants? Yes
Who are the participants? Tick all that apply:
Ages 12-16: Young people aged: 17-18 Adults: 18>
How will participants be recruited (identified an approached)?
Email, Text
Describe the processes you will use to inform participants about what you are doing:
Direct interaction and email
How will you obtain consent from participants? Will this be written? How will it be made
clear to participants that they may withdraw consent to participate at any time?
Ethical approval form
Studies involving questionnaires: will participants be given the option of omitting questions
that do not wish to answer? Yes No
If no please explain why below and ensure that you cover any ethical issues arising from
this
Studies involving observation: Confirm whether participants will be asked for their
informed consent to be observed. Yes No
Will you debrief participants at the end of their participation (i.e give them a brief
explanation of the study)? Yes No
Will participants be given information about the findings of your study?(This could be a
brief summary of your findings in general) Yes No
Section 4: Data Storage and Security
Confirm that all personal data will be stored and processed in compliance with the Data
Protection Act (1998) Yes No