Investigating Gender Discrimination Management Strategies at ASDA

This research project investigates strategies for managing gender-based discrimination to reduce workplace inequality, with a specific focus on ASDA. The study addresses the impact of discrimination on employee performance and organizational efficiency. The research methodology includes a qualitative approach, employing inductive reasoning, interpretivism, and a combination of primary and secondary data collection methods, including questionnaires and analysis of published materials. A sample of 20 employees was selected using random sampling. The findings reveal that there is a significant awareness of gender discrimination, with identified practices used by organizations. The research also highlights the negative impacts of gender discrimination on employee productivity and organizational performance. The report concludes with suggestions for improving strategies to reduce gender discrimination in the workplace, emphasizing equal opportunities for all employees.

RESEARCH PROJECT

EXECUTIVE SUMMARY
The management of diversity and equality is the most important success criterion for the
business organization in this highly competitive world. This is majorly because of the reason that
when the business organization manages diversity and equality at workplace then this is liked by
the employees and they work in more effective and efficient manner. Thus, the present research
outlined the main problem which affects the maintenance of diversity and equality that is
discrimination on the basis of gender. The discrimination on the basis of gender is defined as
differentiating among the employees on the basis of gender. This is the most common type of
discrimination taking place in the business organization and this affects the working of the
business organization to a great extent. Thus, present research outlined the various strategies
with which the business organization can manage to control the high discrimination on the basis
of gender taking place in the business organization.

INTRODUCTION
Aim and objectives
Aim
“To investigate the strategies of managing discrimination on the basis of gender in reducing
workplace discrimination with respect to diversity and equality. A study on ASDA.”
Objectives
 To articulate the concept of discrimination at workplace relating to gender.
 To understand the impact of high discrimination on the basis of gender on the
performance and proficiency of employees with respect to ASDA.
 To evaluate the different challenges being faced by business organization in managing
workplace discrimination with regard to ASDA.
 To suggest some of the strategies in the reduction of the discrimination on the basis of
gender to reduce the workplace discrimination.
METHODOLOGY Research type- for the research to be conducted there are various types of methods of
research which can be used to complete the research. This is of 2 main types that is
quantitative and qualitative research. The research based on quality is a type of research
in which the researcher considers attributes, values and other non- numeric information
and data. In contrast to this research based in numbers that quantitative is the one that
includes the analysis of all the different facts and figures and information based on
numbers. Both the methods are good for conducting the research but in the completion of
the research on strategies of managing discrimination on the basis of gender is qualitative
type of research (Ørngreen and Levinsen, 2017.). The major reason underlying this fact is
that this method will assist the researcher in gaining knowledge relating to the strategies
for managing the discrimination on the basis of gender at work. Research approach- for collecting the data and relevant facts and figures it is necessary
for the researcher to use appropriate method or approach. The research approach is
defined as the various assumptions or estimation on basis of which the various methods
of research are being selected. The approach which can be used for selecting the research
methods can be either inductive or deductive. The inductive is the one which includes

formulation of aims and objectives and the deductive is the one which includes forming
of hypothesis and then checking that whether it is correct or not. In order to complete the
present study, researcher has used the inductive approach. This has been used by the
researcher as this includes the framing of the objectives and aim in relation with the
selected research topic and then working in direction of framed aims and objectives
(Ulmer, 2017.). Research philosophy- research philosophy is referred to as principle or the value
underneath any activity undertaken. In the same manner research philosophy is the values
and beliefs which are underneath the methods of research which are being selected. The
philosophy can be found of two kinds that is interpretivism and positivism. The
positivism is the one which includes the selection of methods which are based on some
science and logical concepts and depend on quantifiable information. In contrast to this
interpretivism is a philosophy that integrates human interest in the research. In order to
complete the current study interpretivism is being followed as the researcher want to
know about the basic theoretical knowledge of the research topic. Collection of data- gathering and assimilating of the data is very essential for the
research to be completed. Thus, the research data can be gathered from 2 various sources
that is secondary and primary source of data. The first hand data that is primary data is
the one which is collected directly form the source or respondent and which is collected
for the first time. On the other side secondary source of data is the one in which analysis
of the already published data in form of books, journal, and other published sources. Both
the sources are necessary for the success of the research and because of this reason the
combination of secondary and primary source was used. For the primary source the form
of questionnaire was used and for the secondary source the use of various books, articles,
journal and other related published sources.. Sampling- this is the method through which some of the participant are chosen from a
wide variety of options available in the whole population. This small number of people is
selected because of the reason that this makes the research and study more good and
effective. Thus, for this reason a sample of 20 employees is selected on basis of random
sampling method. The employees of the business organization are being selected because

of the reason that they actually know what is going on within the business and what
policies are being used and implemented in the business. Data analysis- the analysing of the data is the most important key for the successful
completion of the research. This is due to fact that if the collected information is not
interpreted in correct way than the study is useless (King and Mackey, 2016). Thus, for
this the scholar has used the thematic analysis of data and this has been selected due to
the reason that this includes the making of charts, tables and graphs. Thus, this will be
more attractive and understandable because of the graphs. Ethical consideration- this is the most crucial stage for the completion of the research in
more systematic manner and with good values. This is due to the fact that when the
ethical consideration is taken into account then this increases the value of the research.
For this the most important thing to be considered is the signing of the ethic form from
the respondent. This is necessary as this involves the permission of respondent which the
scholar can use the information which is personal of the respondent being provided by the
respondent. Another ethical consideration is the collecting and gathering of the
information from the sources which are valid and reliable so that the research can outline
good and effective methods.
 Research limitation- even though the research is completing with good efforts but then
also there are some of the limitation which restricts the research to be good and effective.
The major limitation within the research was the limited budget and resources. But then
also the researcher tried to manage the execution of the whole research in very good and
effective manner. In addition to this another important limitation faced by research as
time which was available for the research was very less and this created a difficulty in
scheduling of all the activities of the research. But the researcher with help of good time
management and prioritizing skill managed all the different activities of research in
proper and accurate way (Basias and Pollalis 2018).
 Reliability and validity- this is also most essential aspect to be considered at time of the
research completion in successful manner. The major reason behind this is that if the
research will not use all the reliable and valid data then the researcher will not be
successful in meeting the aim and objectives of the research. Thus, for this the reliability
si necessary which means that whenever the same test is conducted the result are the

same every time. On the other side the validity of the research states that the data
collected are all relevant and are permitted to be used in the research.
RESULT
Theme 1: Strongly agree that there is awareness of discrimination on the basis of gender.
Theme 2: Yes, business organization uses the practices for leading discrimination on the basis of
gender.

Theme 3: As agreed by majority there is high impact of discrimination on basis of gender over
the productivity of employees and company as well.
Theme 4: Discrimination on the basis of gender has negative impact over company and its
performance.

.
Theme 5: The major influence of discrimination on the basis of gender over the business
organization is all of the above.

Theme 6: All of the above are the major challenges faced by business organization.

Theme 7: Yes, there are strategies which can help business organization in managing
discrimination on the basis of gender.
Theme 8: Providing equal opportunities to all employees is the better strategy for assisting the
business organization in managing high discrimination on the basis of gender.

Theme 9: Some suggestion for improvement in strategies for reducing discrimination on the
basis of gender at workplace.
DISCUSSION
Theme 1: 60% of the participants tends to effectively establish the fact that, they have complete
degree of awareness associated with the discrimination on the basis of gender. Discrimination on
the basis of gender is associated with the disadvantage and unequal treatment of the person
associated with the gender. However, discrimination on the basis of gender is mainly linked with
the education, political, health, economic and social inequalities (Marini and Meschitti, 2018).
10% of the respondents in turn were neutral associated with the particular theme. Each employee
within the organization must be treated equally irrespective of the age, race, religion, gender,
culture, disability, etc. This way it helps the individual in performing the work with high degree
of accuracy and efficiency which helps in improving the outcomes of the work.
Theme 2: 60% of the participants tend to effectively establish the fact that, in order to effectively
improve gender inequality within the organization the business organization must significantly
focus on treating all the staff equally and by using high degree of equality and accuracy. The
business organization must also focus on creation of inclusive work environment within the
organization. The business organization also focuses on examining the diversity and equality by
developing full set of potential by complying with the diversity and equality act within the
organization. However, 40% of the participants in turn tend to effectively state that, business
organization uses the practices for leading discrimination on the basis of gender. The business