MSc Dissertation: Global Trade Strategies in the Retail Sector

This dissertation, submitted in partial fulfillment of an MSc in International Management at the University of Cumbria, investigates the impact of various strategies implemented by companies in global trade, with a specific focus on the retail sector. The study aims to evaluate how different strategies affect company growth, identify strategies used in the international market, and suggest measures to overcome global challenges. The research includes a literature review, a detailed methodology outlining research type, philosophy, approach, data collection, and analysis methods, followed by data analysis, discussion of findings, and a conclusion with recommendations. The dissertation explores the significance of globalization, the role of effective strategies, and the challenges faced by companies in the global market, using Avenue Supermarkets Limited as a case study to analyze the impact of strategies on business success. The work emphasizes the importance of strategic planning, in-depth market research, and effective management in navigating the complexities of international business.

DISSERTATION
To evaluate impact of different Strategies implemented by
companies in global trade. A case study on retail sector:-
Ruchita Dessai
1805625
submitted in partial fulfilment of the requirements for
Msc in International Management
University of Cumbria
Date:- 29th August 2019
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ACKNOWLEDGEMNT
I express my sincere thanks to supervisor under whose guidance I completed this
dissertation on topic “impact of different strategies implemented by companies in global trade”. I
further express my gratitude towards my friends and family who motivated and support me at every
point. Without there understanding and knowledges it can't forced me to complete this dissertation
within the limited time.
Finally I would like to thank to god who had given me this opportunity to determines
various aspects which helps companies to take effective decision.
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DECLARATION
This thesis represents the original research study that has been made me and wherever the
contribution of other is involved every effort has been made for indicating it clearly, with adequate
references to literature and the collaborative acknowledgement regarding the discussions and the
research.
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TABLE OF CONTENTS
CHAPTER 1: INTRODUCTION....................................................................................................1
Background of study....................................................................................................................1
Aims and Objectives....................................................................................................................2
Research Question.......................................................................................................................3
Rationale......................................................................................................................................3
Significance of research...............................................................................................................3
Structure of Dissertation..............................................................................................................5
CHAPTER 2: LITERATURE REVIEW.........................................................................................8
CHAPTER 3: RESEARCH METHODOLOGY...........................................................................23
Research type:...........................................................................................................................23
Research philosophy:.................................................................................................................24
Research approach:....................................................................................................................26
Data collection:..........................................................................................................................27
Sampling:...................................................................................................................................29
Data analysis:.............................................................................................................................30
Ethical consideration:................................................................................................................31
Reliability and validity:.............................................................................................................32
Research limitations:.................................................................................................................33
CHAPTER 4: DATA ANALYSIS..................................................................................................35
CHAPTER 5: DISCUSSION OF FINDING...................................................................................1
CHAPTER 6: CONCLUSION AND RECOMMENDATION........................................................6
Conclusion...................................................................................................................................6
Recommendations: -....................................................................................................................9
REFERENCES..............................................................................................................................12
APPENDIX 1.................................................................................................................................20
APPENDIX 2.................................................................................................................................24
QUESTIONNAIRE...................................................................................................................24
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CHAPTER 1: INTRODUCTION
Background of study
A business organisation develops a range of strategies and plans in order to maintain effective
management and control on overall business of the company. It also leads in improving the
quality of business and improving profitability as well. In today's era in order to gain rapid
growth and success from the business, a business needs to expand its business beyond the
geographical boundaries (The Impact of Globalisation on the Business. 2018). This expansion of
business is termed as globalisation. It results in improving the efficiency of company in grasping
many market areas, attracting many populations in all over the world and increase its profit
generation capacity as well. Although, along with expansion of business, the complexity in
managing various business activities also gets increases. With expansion of business, a company
needs to enhance number of business activities, increase in level of competition, etc. In addition
to this, the company also needs to face a range of challenges such as compliance of numerous
legislations, expansion in demand, increase in expectations of customers, etc. In order to face all
these challenges in effective manner and developing management and control over each
complexity faced by the company, it is essential for managers to formulate effective strategies for
the business (Porter and Kramer, 2019).
The globalisation of the company's business results in increasing various business opportunities
for the company such as foreign direct investment in the company, increase in number of
customers to be served by firm, increase in the demand of company’s product, etc. With the help
of these opportunities, managers of the company can ensure the rapid growth of business in
global market (Kannothra, Manning and Haigh, 2018). Avenue Supermarkets Limited is a global
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business organisation of retail sector industry. The company was founded in the year 1969. It has
opened a huge number of retail stores in the market and provides a range of products to its
customers under a single roof in 27 countries. By analysing the strategies and plans of Avenue
Supermarkets Limited, the scholar will become able to analyse the impact of various strategies
and plans for global business in growth and success of company.
The present dissertation shows a brief description about positive influence of globalisation over
the business of a company. In addition, it will show the impact of development of a range of
effective strategies and plans developed by the company over its rapid growth in the global
market. For the purpose of developing making in depth research over the topic, the researcher
will use several tools and techniques of research. Further, in order to improve the collect reliable
data and develop effective results from them, the scholar will adopt the most appropriate method
available in the research methodology.
Aims and Objectives
Aim
" To evaluate impact of different strategies implemented by companies in global trade. A Case
study on retail sector. "
Objectives
 To evaluate how different strategies impact on growth of companies
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 To determine that different strategies adopted in the international market.
 To recommend what measures can be taken to overcome challenges globally.
Research Question
1. How different strategies of a business influences growth of the company?
2. What are different strategies that can be adopted by a company for international business
transactions?
Rationale
The present topic is being chosen for dissertation is to build the understanding of different
strategies that can be adopted by the company in order to perform the business operations in the
international market. Moreover, to fulfilling academic requirements is also one among the major
cause behind the choice. In addition to this, with a view to improve the knowledge of scholar in
context of impact of different strategies adopted by the business for the purpose of globalisation
of the overall business of the company.
Significance of research
The study of present dissertation will help the reader in gaining knowledge of different business
strategies to be adopted for the purpose of performing well in the international business. It would
lead in spreading the knowledge regarding all the positive and negative impact of different
strategies adopted by the company in its global business environment. Along with this, the
dissertation will also help in improving the understanding of the scholar regarding different plans
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through which a company can effectively face all the challenges suffered by it while performing
business in the global market.
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Structure of Dissertation
CHAPTER 1: INTRODUCTION
This chapter of dissertation will provide a brief introduction about the selected topic for the
dissertation along with aims and objectives of the research. It will also include reason behind
choosing the topic. In addition, the introduction chapter of the dissertation will also show how
the dissertation will help in improving the knowledge of scholar and its readers regarding the
topic.
CHAPTER 2: LITERATURE REVIEW
Literature reviews are academic reviews of different authors on several themes made on the basis
of selected topic for dissertation. This part of dissertation helps the scholar in developing the
understanding over the selected topic. Further, the part also helps the reader in having in depth
knowledge over some significant themes of the topic. In this part of dissertation, several journals
and books based on the impact of strategies of business on the growth of company in global
market.
CHAPTER 3: RESEARCH METHODOLOGIES
This chapter of dissertation will show information regarding different methodologies of research
used by the scholar. Further, it will also provide description regarding several tools and
techniques of sampling, data collection, data analysis and other activities performed by scholar in
order to come up with the end result of dissertation. This chapter will also provide information
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regarding what type of research philosophies will be adopted by the researcher and how the
ethical code of conducts will be complying with by scholar.
CHAPTER 4: DATA ANALYSIS & PRESENTATION
As the name describes, data analysis &b presentation chapter of dissertation includes analysis of
each data collected by the researcher from different sources. It will also show an effective
presentation of each collected data. With the help of data collection, scholar would be able to
obtain a range of information in context to the selected topic. On the other hand, for presentation
purpose, the researcher will present all the raw data collected for research purpose in form of
tables, graphs, charts etc. This part of chapter will improve the understandability of each data
collected by the researcher in order to find the actual result from the research. By analysis of
various data collected and observed, the researcher will show different views of various samples
selected for the data analysis purpose.
CHAPTER 5: DISCUSSION ABOUT FINDINGS
This chapter of dissertation will show a detailed discussion about each data collected for the
research purpose. It will show a brief discussion about various observation made by the scholar
in order to determine the actual results. In addition, this chapter will also show a range of
findings obtained by the scholar for making an in-depth analysis of the selected topic.
CHAPTER 6: CONCLUSION & RECOMMENDATION
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This chapter of the dissertation will provide details regarding how the overall study has been
made in order to determine the actual results from it. This section will provide a brief summary
of the whole study. Furthermore, the chapter will also include a section "recommendation" in
which will include various recommendation for the company in order to face all the challenges
that can be faced by it in its near future.
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CHAPTER 2: LITERATURE REVIEW
Literature review is a type of scholarly paper or article which outlines the secondary data in form
of views and thoughts of different authors and academicians and their work in different articles
and journals. The present research is based on the topic which studies the impact of different
strategies which can be implemented by the companies while doing business at global level. So,
in the present study with help of literature review in form of views of different authors on the
impact of different strategies on the growth of the companies. The views of different authors on
different strategies which can be adopted while doing international marketing.
Theme 1: Impact of different strategies on growth of companies.
As per the views of Choshin and Ghaffari, (2017), globalisation of a business organisation helps
the company in increasing its profitability and marketability. Globalisation can be defined as one
of the best plans to be adopted by a company for the purpose of expanding its business
operations. Globalisation results in expansion of business operations of a company beyond its
geographical boundaries. Thus, with the help of globalisation process, a company can gain a
large amount of opportunities regarding increasing the number of customers and the market
coverage as well. On this De Bruijn and Ten Heuvelhof, (2018) argued that Globalisation results
in increasing the level of competition for the company. Thus, in case any company wants to
expand its business into global market, it would require to formulate a range of effective
strategies and plans with the help of which it can improve its sustainability within the global
market.
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