Enhancing Team Performance: Apparel Brands Pty Ltd Strategies

This report provides an analysis of strategies to promote team effectiveness within Apparel Brands Pty Ltd, an Australian-based manufacturer and distributor of clothing and footwear. The company aims to develop new brands, expand product ranges, and establish an e-commerce platform to improve profitability. The report details strategies for ensuring team member participation in planning, fostering responsibility for individual work, and achieving team goals. It explores methods for gaining consensus, presenting ideas effectively within a group, and establishing ground rules for teamwork. The report also includes a third-party assessment of team performance and meeting notes, highlighting key decisions and action items related to the brand and e-commerce website launch.

Promote Team Effectiveness
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Table of Contents
Assessment Task 1...........................................................................................................................3
Assessment Task 2.........................................................................................................................13
Assessment Task 3.........................................................................................................................23
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Assessment Task 1
1. Review the simulated workplace information for Apparel Brands Pty Ltd. in appendix 1.
Apparel Brands Pty Ltd. is a brand found in 1901. It is Australian based manufacturer and
distributor of the generic clothing and footwear. The company usually manufactures clothing and
footwear for other brands who used to sell them under their retail flagships. Recently the
organisation has decided to establish the company as a manufacturer and retailing brand due to
the strong Australian dollar and increased overseas competition. As the textile industry is going
to suffer in the upcoming years, the organisation has set the following new strategic objectives:
 Develop new brands and product range and sell directly to the consumers
 Develop an e-commerce platform to reduce the distribution costs and increase the profit
margins.
2. In consultation with your assessor:
a. Form a team
There are mainly two categories in the team which involves the team members and the
Manager.
b. Agree to meet team objectives and develop performance plans for each team
member
Team Objectives Completion Dates
Make new advertisement strategies for building
consumer awareness
15th Feb – 15th April
Implement e-commerce websites to enhance
customer base and profit margins
15th Feb – 15th April
Implement e-commerce websites to enhance
customer base and profit margins
15th Feb – 15th April
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3. Prepare to work with your team and complete the following:
a. Consider several strategies to ensure team member has input into the planning process.
It is very important that companies take the input from their employees in order to develop
strategies which will help in planning process. Also, it is very important that the team members
feel valued in every way to get the best performance out of them. Some of the strategies that
must be incorporated in order to make sure that the team members have an input in the planning
process are as follows:
 Providing the team members with a frank and healthy work environment.
 Developing and giving opportunities to all team members for their self-
development in order to enhance their capabilities.
 Appreciating every team member input and advices in order to make them feel
valued.
 Try not to criticise failure as this will supress the team member’s ideas or
enthusiasm to participate.
 Define and set clear and achievable goals.
b. Consider several ideas for policies to ensure team members take responsibility for own
work.
For every organisation, a time comes when an employee thinks if they see any future with the
organisation or not. It is the leadership qualities and the policies which helps in ensuring that the
employees feel motivated to take responsibility of their own work. If an organisation goes wrong
on this, the employees might decide to quit the organisation. The following are some policies
which Apparel Brands Pty Ltd. must incorporate in order to ensure team members take
responsibility of their own work and they can be a help for the organisation in taking the leap of
implementing a new expansion strategy.
 As the company is taking a leap, it is very important that they are made to feel as
a part of this expansion. Hence, the vision of the company must be shared with all
the team members.
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 To make the team members feel as the part of the expansion, team members will
be involved more in goal setting process and also planning the activities for
achieving these goals.
 Post discussion in the team meeting, a query session will be conducted in order to
make sure that the team members did not just only listened but also understood
their duties and its importance.
 Giving the team members the authority of their task and responsibilities rather
than just assigning them the work. This will help in showing that the organisation
has believe on the employee and thus gives them to take decisions regarding their
own work.
 Hold the team members accountable for their tasks and thus encourage them to
solve the problems associated with their work.
 Provide them with constructive, positive and encouraging feedback rather than
demotivating the team members. Give them a pat for taking responsibility of their
own task.
c. Consider team goals and how team can achieve goals.
The team goals for Apparel Brands Pty. Ltd.
 To establish own brand value in manufacturing and retail industry
 To make new advertisement strategies for building consumer awareness
 To implement e-commerce websites to enhance customer base and profit margins.
Make new
advertisement strategies
for building consumer
awareness
Implement e-commerce
websites to enhance
customer base and
profit margins
Establish own brand
value in manufacturing
and retail industry
Description Developing
advertisement
campaigns on various
platforms like
television, social
media, hoardings, etc.
Developing e-
commerce website for
the brand in order to
facilitate customers
with online shopping
platforms thus
As the company was
totally into
manufacturing till now,
the brand will now sell
its products in the
market directly under
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increasing profit
margins and reducing
distribution costs.
its own brand. A launch
event will be organised.
Dependencies Product elements,
Product design,
Advertisement content
development
IT infrastructures,
Skilled employees, e-
commerce license, bank
collaborations
Public relations
Advertisements
Marketing strategies
Social media Platform
Timeline 15th Feb – 15th April 1st April – 15thMay 20th May – 30th May
Responsibility Advertising and
Marketing Team
PR team
IT team, Product and
Inventory Team,
Pricing Team
PR and Marketing
Team
Project Managers
Resources Product details, Product
design, Advertisement
content development,
Company history
Online domain, skilled
employees with
knowledge of website
development and
management, Inventory
details, Pricing details
Media
Social Media platform
Press Conference
Brand Logo and
Tagline creation
Event premises
Review Dates 16th April – 19th April 16th May – 20th May 31st May – 3rd June
Measurement: KPI;
Outcome
Advertisement for
digital media platform,
Hoardings and posters
for print media
platforms, Social media
campaigns
Secured and running e-
commerce website for
online shopping
Booking of event
premises
Arrangement for media
awareness through
press conference
Successful brand
launch event
d. Consider strategies for gaining consensus among team.
To gain consensus among the team members for the developed goals, the following strategies
should be implemented:
 Always ensure and encourage team members participation
 Develop a multi-voting system for overcoming the scenarios of indecisiveness.
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 Point out the priorities for better understanding of the goals and the desired outcomes.
 Involve every team member in the discussion for the development of a solution.
e. Consider group behaviour and how best to present your ideas and work effectively
within the group.
Best ways to present the ideas and work within a group are as follows:
 By making the ideas and work easier to understand and develop a personalised way to
present the ideas to the group members.
 Building a great team environment to work which is not only friendly but also provides a
lot of scope to learn. Ideas must be presented in a way that they attract more members to
learn from the ideas.
 Present the ideas in a way which helps the members to brainstorm and thus develop their
analytical skills finally increasing their effectiveness as well.
f. Review the third-party report in Appendix 3 to ensure that you are familiar with the
team performance expectations.
Assessment 1 – Third-party report for candidate:
Did the candidate propose and agree on strategies for ensuring participation
of team members?
Y/N
Describe how:
Provided valuable strategic inputs in team meeting to achieve team and organisational goals
Did the candidate help develop policy and procedures to ensure team
members take responsibility for own work?
Y/N
Describe how:
By encouraging the team members take authority of their work, by giving them the freedom to make
informed decisions for the betterment of team
Did the candidate work with group to determine common understanding of
organisational requirement and team goals?
Y/N
Describe how:
Participated in team meetings, proposed advices and solutions to meet organisational and team goals
Did the candidate work with group to determine and agree on specific
duties to support team members with assigned responsibilities?
Y/N
7

List the candidate’s support duties:
Helping in development of team and project goals, putting efforts in analysing the needs of the team,
Helping the team members in achieving their set goals
Did the candidate demonstrate knowledge of group behaviour and how it
gains consensus and work within groups to enhance team effectiveness?
Y/N
Describe how the candidate demonstrated this knowledge in their interactions with the team:
Discussing about the importance of team work in while providing solutions in the team meetings, setting
individual goals which are well aligned with team goals and objectives, Achieving the team goals well
within the time
Team member/observer’s name: Signature and date:
Candidate’s name: Signature and date:
g. Prepare to take notes to provide evidence of team meeting.
Program/Area: Brand and e-commerce website launch
Meeting Purpose: Launching the brand as a retail brand along with manufacturing and
introducing an e-commerce website to increase profit margins
Meeting Date: 13/02/2019
Meeting Time: 12:00 pm
Meeting Location: Conference room
Meeting Facilitator: Team Leader
Attendees: All team members
Minutes Issued By: Associate Team Leader
Next Steps: (Task, Assigned to, Checkpoint Date) Owner Due Date
Develop Advertising Content Creative
associates
15th April
E-commerce website development IT associates 15th May
Launch Event preparations PR and
Marketing
associates
30th May
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Decisions Made: (What, Why, Impacts)
1. Deadlines were decided
2. Resources were decided
3. Work allotted to respective team associates
4. Review team formed
5. Mode of communication was decided
4. In team meeting, consult to establish ground rules for teamwork
Strategies
 Providing the team members with a frank and healthy work environment.
 Developing and giving opportunities to all team members for their self-development
in order to enhance their capabilities.
 Appreciating every team member input and advices in order to make them feel
valued.
 Try not to criticise failure as this will supress the team member’s ideas or enthusiasm
to participate.
 Define and set clear and achievable goals.
Policy and Procedures
 As the company is taking a leap, it is very important that they are made to feel as a part of
this expansion. Hence, the vision of the company must be shared with all the team
members.
 To make the team members feel as the part of the expansion, team members will be
involved more in goal setting process and also planning the activities for achieving these
goals.
 Post discussion in the team meeting, a query session will be conducted in order to make
sure that the team members did not just only listened but also understood their duties and
its importance.
9

 Giving the team members the authority of their task and responsibilities rather than just
assigning them the work. This will help in showing that the organisation has believe on
the employee and thus gives them to take decisions regarding their own work.
 Hold the team members accountable for their tasks and thus encourage them to solve the
problems associated with their work.
 Provide them with constructive, positive and encouraging feedback rather than
demotivating the team members. Give them a pat for taking responsibility of their own
task.
5. Discuss and determine team goals and how goals can be achieved.
The team goals for Apparel Brands Pty. Ltd.
 To establish own brand value in manufacturing and retail industry
 To make new advertisement strategies for building consumer awareness
 To implement e-commerce websites to enhance customer base and profit margins.
6. a)
Make new
advertisement strategies
for building consumer
awareness
Implement e-commerce
websites to enhance
customer base and
profit margins
Establish own brand
value in manufacturing
and retail industry
Description Developing
advertisement
campaigns on various
platforms like
television, social
media, hoardings, etc.
Developing e-
commerce website for
the brand in order to
facilitate customers
with online shopping
platforms thus
increasing profit
margins and reducing
distribution costs.
As the company was
totally into
manufacturing till now,
the brand will now sell
its products in the
market directly under
its own brand. A launch
event will be organised.
Dependencies Product elements,
Product design,
Advertisement content
development
IT infrastructures,
Skilled employees, e-
commerce license, bank
collaborations
Public relations
Advertisements
Marketing strategies
10

Social media Platform
Timeline 15th Feb – 15th April 1st April – 15thMay 20th May – 30th May
Responsibility Advertising and
Marketing Team
PR team
IT team, Product and
Inventory Team,
Pricing Team
PR and Marketing
Team
Project Managers
Resources Product details, Product
design, Advertisement
content development,
Company history
Online domain, skilled
employees with
knowledge of website
development and
management, Inventory
details, Pricing details
Media
Social Media platform
Press Conference
Brand Logo and
Tagline creation
Event premises
Review Dates 16th April – 19th April 16th May – 20th May 31st May – 3rd June
Measurement: KPI;
Outcome
Advertisement for
digital media platform,
Hoardings and posters
for print media
platforms, Social media
campaigns
Secured and running e-
commerce website for
online shopping
Booking of event
premises
Arrangement for media
awareness through
press conference
Successful brand
launch event
b) The work is being fairly distributed and this is ensured by the responsibility part of the above
table. All the individuals will undertake the roles which involves advertisement for digital media
platform, hoardings and posters for print media platforms, social media campaigns, booking of
event premises arrangement for media awareness through press conference, successful brand
launch event and secured and running e-commerce website for online shopping.
8.
Assessment 1 – Third-party report for candidate:
Did the candidate propose and agree on strategies for ensuring participation
of team members?
Y/N
Describe how:
Provided valuable strategic inputs in team meeting to achieve team and organisational goals
Did the candidate help develop policy and procedures to ensure team Y/N
11

members take responsibility for own work?
Describe how:
By encouraging the team members take authority of their work, by giving them the freedom to make
informed decisions for the betterment of team
Did the candidate work with group to determine common understanding of
organisational requirement and team goals?
Y/N
Describe how:
Participated in team meetings, proposed advices and solutions to meet organisational and team goals
Did the candidate work with group to determine and agree on specific
duties to support team members with assigned responsibilities?
Y/N
List the candidate’s support duties:
Helping in development of team and project goals, putting efforts in analysing the needs of the team,
Helping the team members in achieving their set goals
Did the candidate demonstrate knowledge of group behaviour and how it
gains consensus and work within groups to enhance team effectiveness?
Y/N
Describe how the candidate demonstrated this knowledge in their interactions with the team:
Discussing about the importance of team work in while providing solutions in the team meetings, setting
individual goals which are well aligned with team goals and objectives, Achieving the team goals well
within the time
Team member/observer’s name: Signature and date:
Candidate’s name: Signature and date:
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