Strategy Statement Analysis: Airbnb's Objective, Scope and Advantage

This report presents a comprehensive analysis of Airbnb's strategy statement, examining its core elements: objective, scope, and advantage. The report begins with an introduction to Airbnb and the concept of a strategy statement, followed by a detailed explanation of the three key elements – objective, scope, and advantage – as defined by Collis and Rukstad's article. The analysis then applies these elements to Airbnb, exploring the company's objective of market dominance, its broad scope encompassing global operations and potential ventures, and its competitive advantages derived from its network, flexible services, brand image, and global presence. The report concludes with a proposed strategy statement for Airbnb, summarizing its strategic direction in a concise manner. References to relevant literature and case studies support the analysis.

STRATEGY STATEMENT

Table of Contents
Introduction .....................................................................................................................................3
TASK 1............................................................................................................................................3
TASK 2 ...........................................................................................................................................4
TASK 3............................................................................................................................................5
REFERENCES ...............................................................................................................................6
Books and Journals.....................................................................................................................6

Introduction
Airbnb is a leading company providing rental opportunities to its hosts and the acquisition
opportunities of the rental properties to its respective users or guests in exchange of the
prescribed sum of money. The report highlights upon the strategy statement which details about
the three elements of strategy (Collis, 2019). It discusses the objective, scope and advantages of
Airbnb and involves the formation of strategy statement that an be proposed to Airbnb so as the
enhance its operations and profitability in the marketplace.
TASK 1
Elements of Strategy Statement :-
Objective
Objective may be defined as the single specific objective that will direct the operations and
functioning of the business organisation in the coming five or more years. There are times when
the company may mislead the vision or mission of the respective organisation with the objective
but it required for the companies to introspect within the management structure are formulate the
relevant and attainable objectives accomplishment of which can lead to greater and advanced
results for the company.
Scope
The scope of the firm is an amalgamation of three major constituents. The first element can be
termed as the target consumers and the offering provided to the same. The second can be
describes as the geographic placement of the business enterprise. The last 3emelent can be
characterised as the vertical integration of the business venture. According to the given article,
the scope of the business organisation should encourage and enhance the exploration,
experimentation and the initiatory undertaken by the business enterprise (Hyatt, 2018).
Advantage
Acquisition of the accurate and appropriate competitive advantage is necessary for the company
so as to sustain and survive in its target market for longer time phrase. Advantages also allows
the company to dominate the market share and acquire a good position in the company so as to

encourage the profits of the company and leverage the benefits associated with the competitive
advantage acquired by the business organisation.
TASK 2
Objective of Airbnb
Airbnb is a rental service firm which allows its users or hosts to provide their residencies on rent
to the individuals who want to occupy the same for some days or months. It is a brilliant venture
that has opened the doors for good business opportunities for its users as they can earn a good
sum of money by providing their residents on rent service through Airbnb(King, Melzer and
Gaming Industry Response Consortium, 2018).
The prominent objective of Airbnb is to acquire a good market share in its respective industry so
as to generate good revenues from the same by dominating its concerned market domain.
The second most important objective of Airbnb is to attract users or customers towards its firm
and retain them for a longer period of time by facilitating the same with quality service
experience.
Scope of Airbnb
Scope can be characterised as the extent to which an individual can measure the expansion and
growth possibilities of a business venture. The scope of Airbnb is very broad in nature as the
company operate worldwide, it can add new and advanced branches to its current lines of
operations so as to expand and develop the business in new and improved direction. The
utilisation of technology in the business process of Airbnb can be lead to greater modification
which can change the entire game of Travel and hospitality industry(Liu, Li, Wang and Zhao,
2017). The company can further invest in new venture as well such as transportation, food
delivery etc. services which can generate more profit margin for the business organisation.
Advantage of Airbnb
The biggest advantage of Airbnb can be termed as its network process which enables the users of
all across the world to connect through the platform so as the enhance and encourage the number
of hosts on Airbnb which in turn will facilitate in the number of users customers of the same.
The company also provides interesting and diverse destinations to its users which helps the
company to facilitate the differentiation from the rival companies performing their operations in
the respective industry (Straker and Wrigley, 2018). The services provided by the company are
very flexible as the destinations and locations are located everywhere and are not restricted to the

limited and restricted areas of tourism attraction. The company also leverages from its goodwill
in the marketplace as it has been able to build a good brand image in the eyes of individuals and
people trust and have faith in the company as well. Its global presence also allows the company
to have competitive edge over the other companies competing in the same market domain.
TASK 3
Strategy statement proposed to Airbnb :-
Objective: To acquire dominating marketing share in the concerned market industry.
Scope: Enhance the business operations by investing in new ventures.
Competitive Advantage: The global presence and profitability associated with the capitalisation
of business venture.

REFERENCES
Books and Journals
Collis, D.J., 2019. Can you say what your strategy is?.
Hyatt, N.C., 2018. Written evidence prepared for: The Business, Energy and Industrial Strategy
Committee's inquiry on Draft National Policy Statement for Geological Disposal
Infrastructure.
King, D., Melzer, A. and Gaming Industry Response Consortium, 2018. Comment on the global
gaming industry’s statement on ICD-11 gaming disorder: A corporate strategy to
disregard harm and deflect social responsibility?. Addiction.
Liu, Y., Li, Z., Wang, L., Hu, Z. and Zhao, R., 2017, July. Statement-oriented mutant reduction
strategy for mutation based fault localization. In 2017 IEEE International Conference on
Software Quality, Reliability and Security (QRS) (pp. 126-137). IEEE.
Straker, K. and Wrigley, C., 2018. From a mission statement to a sense of mission: Emotion
coding to strengthen digital engagements. Journal of Creating Value, 4(1), pp.82-109.