This report provides a comprehensive analysis of IKEA's competitive strategy, utilizing four key strategic tools: PESTEL analysis, Five Forces analysis, SWOT analysis, and generic strategies. The PESTEL analysis examines the macro-environmental factors influencing IKEA, including political, social, technological, environmental, and legal aspects. The Five Forces analysis assesses the competitive landscape, including the bargaining power of customers and suppliers, the threat of new entrants and substitutes, and the intensity of rivalry. SWOT analysis evaluates IKEA's internal strengths and weaknesses and external opportunities and threats. Finally, the report explores IKEA's generic strategies, particularly its focus on cost leadership and differentiation. The report concludes with a detailed analysis of how IKEA applies these strategic tools to maintain its competitive edge in the global furniture market, offering insights into the company's strategic decision-making and sustainable growth.
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