Analyzing Atelier's Vision, 4Vs, and Performance Attributes for SG7001

This report provides an analysis of Atelier's vision, focusing on its strategy, operations, and partnerships, specifically examining its characteristics using the 4Vs framework (Volume, Variety, Variability, and Visibility) and desirable performance attributes (SQFD&C - Speed, Quality, Flexibility, Dependability, and Cost). The report describes Atelier's vision of offering high-quality fashion at affordable rates and analyzes each of the 4Vs, evaluating them as high, moderate, or low and providing justifications based on the case study, linking back to the vision and operations. The analysis also includes performance attributes such as teamwork and inclusive service. The implications are drawn by comparing the operations against the best practices. The report concludes by referencing the sources used for analysis.

Strategy Operations and
Partnerships

TABLE OF CONTENTS
Vision of Atelier..........................................................................................................................1
Analysis of 4Vs and desirable performance attributes................................................................1
REFERENCES................................................................................................................................3

Vision of Atelier
The vision of Atelier is to be a leader of fashion clothes by offering high quality products
to the customers at affordable rates. Also, it keeps meet the demand of customers and have a
different collection to all type of customers as well.
Analysis of 4Vs and desirable performance attributes
Vision
Quality
(4Vs and
SQFD
&C)
Evaluati
on
Description and Justification Implications
Volume High Company have large volume of its
product because it deals at different
locations and that is why, it has a high
sales volume that assists to sustain
brand image (Aghajani and Ghadimi,
2018). The factory also has a
production capacity of 10000 pieces
per month and this reflects that it has
high volume capacity systems.
Chosen organization already
offered the products at range of
countries and this in turn creates
positive impact upon the
business performance because it
sustains the brand image. Also,
many companies also develop
strategies in order to deal at
international level.
Variety High Atelier offered wide variety of
products to their customers such that
wedding dresses to a routine material.
Also, from manufacturing to delivery,
company assure the quality never gets
compromised. This shows that having
a 38 years’ experience in fashion
industry assists firm to offer different
range of products to their customers.
Offering products with different
varieties helps to match with
customer's need. The firm has a
large volume which might
affect the variety of a product.
Therefore, as per the market
trend, company must offer
different products to customers.
Variability Low Having a low variability assists firm
to predict for lowering cost. Quoted
Changes in market trend i.e.
customer focused upon
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firm is already offered products at
low cost with wide range of products
that helps business to sustain the
brand image at international level.
sustainable products. However,
Atelier focused upon quality
only, that is why, it affects the
profitability of a company in
opposite manner.
Visibility Low Through low visibility, company
allows customers to examine its
operations (Ahmed and Jiang, 2018).
The organization uses track and trace
software on their website which
assists customers to have a visibility
of their ordered items.
Generally, manufacturing firm
do not have high visibility.
Similarly, Atelier also
implement technologies to track
ordered product's only. This
operations helps to meet the
current practice and leads
towards customer satisfaction as
well.
Speed high It delivers the product on time which
enhance the customer satisfaction
The company has to implement
advance technology in order to
speed up its operations.
Quality high It is a premium and high quality
clothing manufacturing company and
also adapt quality standards to run a
business at effective manner.
To ensure about its quality,
company has to adhere with six
sigma, lean production that
helps to maintain quality.
Flexibility high By adopting market changes,
company offered the products at
reasonable rate which in turn assists
business to enhanced their
performance.
Currently company do not use
any additional sources, but
comparing the same with other,
Atelier Chiang Mai should
conduct environment analysis.
Dependabil
ity
Low It does not only depend upon its
single outlet, whereas uses range of
strategy to grow the business.
It does not depend upon the
others and this in turn assists to
sustain the brand image at
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global level.
Cost Low Its cost of products is lower than
compared to the rivalries.
Offering products at low rate
helps company to stay ahead in
the competition.
Performance attributes: Teamwork: Atelier Chiang Mai has a best team in which most of them have more than
30 years experienced. This reflected company's performance is high and also design,
create the garment as per need.
 Inclusive service: the company has strong customer service such that from
manufacturing to selling, it makes sure that quality of a products does not compromise
(Erjavec and Trkman, 2020). Along with this, company also uses quality control
measures that helps to produce products as per the need of customers. This assists
business to enhance the brand image and establish unit at different countries as well.
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REFERENCES
Books and Journals
Aghajani, G. and Ghadimi, N., 2018. Multi-objective energy management in a micro-
grid. Energy Reports. 4. pp.218-225.
Ahmed, A. and Jiang, T., 2018, October. Operation management of power grid system with
renewable energy sources and energy storage system integrations. In 2018 2nd IEEE
conference on energy internet and energy system integration (EI2) (pp. 1-6). IEEE.
Erjavec, J. and Trkman, P., 2020. Behavioural operations management-identification of its
research program. International Journal of Services and Operations Management. 36(1).
pp.42-71.
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