HI6006 Competitive Strategy: Business Models and Target Markets

This report analyzes global strategies and business models, focusing on companies like Holden and Airlink Airlines. It discusses pricing strategies, the impact of social media, and target market considerations for global expansion. The report also examines Toyota's multi-segment target market and its entry modes, including joint ventures. Furthermore, it explores the target market and entry modes of Airlines of Tasmania, highlighting partnerships and chartered services. The analysis is supported by a reference list of academic sources. Desklib provides access to similar reports and solved assignments for students.

Global Strategy as
Business Model
And
Target Market and
Mode of Entry

Global Strategy as Business
Model
HOLDEN
• HIGH QUALITY PERFORMANCE
• SUPERIOR AND FULL CUSTOMER
SATISFACTORY SERVICES
• INNOVATION IN TECHNOLOGY
• CREATIVITY IN DESIGN
• CONTEMPORARY OUTLOOK
• PRESENCE IN SOCIAL MEDIA

Global Strategy as Business
Model
•CHANGES IN THE PRICING STRATEGY IS ONE OF THE MOST IMPORTANT
ASPECTS OF BUSINESS MODEL OF THE COMPANY.
•IT WANTS TO ENTER THE EUROPEAN OR THE ASIAN MARKET (Platzer, 2014).
• THE PRICING STRATEGY HAS TO BE SET KEEPING IN IN MIND THE BUSINESS
ENVIRONMENTS AND THE FACTORS EFFECTING THE COST OF PRODUCTION.

Global Strategy as Business
Model
•INVOLVEMENT OF SOCIAL MEDIA IN THE
BUSINESS MODEL FOR HOLDEN IS A GOOD
OPTION.
• AS THE TARGET MARKET OF THE COMPANY HAS
SIGNIFICANT WEB PRESENCE AND BUYING
INFLUENCE.
•THE TARGET MARKET ALSO CHANGES
DEPENDING UPON THE COUNTRY OF EXPANSION
AND ON THE PURCHASING POWER OF THE
PEOPLE.

Global Strategy as Business
ModelAIRLINK AIRLINES
• CUSTOMER FRIENDLY
• HIGH QUALITY SERVICE
• PUNCTUAL
• ACCOUNTABLE
• SAFETY AND PRECAUTIONS
• REASONABLE PRICE
• SATISFACTORY CUSTOMER CARE SERVICE

Global Strategy as Business
Model•THE GLOBAL STRATEGY THAT IS FOLLOWED BY THE
COMPANY IS PARTNERSHIPS AND MERGERS WITH OTHER
AIRLINE COMPANY'S IN ORDER TO GROW BUSINESS.
•THE PRICING AND THE COST ARE ALL RELATED TO THE
COUNTRY OF OPERATION BY PERTAINING TO THE
REASONABLE RATE THAT THE COMPANY ORIGINALLY
OFFERS(Casadesus‐Masanell, Ramon and Feng Zhu 2015).
•ALONG WITH OTHER AIRLINE THE COMPANY ALSO HAS
PARTNERED WITH VARIOUS SERVICES WHICH OFFER THE
FLYERS BETTER SERVICE AND DISCOUNTS .

TARGET MARKET OF TOYOTA
•THE TARGET MARKET OF TOYOTA ARE
MULTI-SEGMENT TARGET MARKETS
•TOYOTA MANUFACTURES SPORTS VEHICLES,
SMALL UTILITY VEHICLES AS WELL AS SEDAN
CARS (Platzer, 2014)
•THE COMPANY ALSO TARGETS HYBRID CAR
MARKET IN AUSTRALIA
•THE COMPANY SETS ITS PRICE DIFFERENTLY
FOR DIFFERENT TARGET MARKETS

ENTRY MODE OF TOYAOTA
•TOYOTA HAS ENTERED INTO JOINT VENTUURE WITH GAC
TOYOTA MOTORS AND HAS ALSO ACQUIRED OWNERSHIP
OF MANUFACTURERS LIKE CENTRAL MOTORS COMPANY
(Casadesus‐Masanell, Ramon and Feng Zhu. 2015)
•TOYOTA ENTERED MARKET IN EUROPE TO BE THE LEAD
PLAYER IN THE MARKET (Naranjo Muñoz 2015)
•TOYOTA HAS ALSO ENTERED INTO A JOINT VENTURE WITH
MAZDA TO MANUFACTURE ELECTRIC VEHICLES IN
AUSTRALIA

TARGET MARKET OF AIRLINES
OF TASMANIA
•THE AIRLINE TARGETS TOURIST S FOR SIGHTSEEING IN THE
REGION OF LAUCESTON ,TASMANIA AND CAPE BARREN ISLAND
•THE AIRLINE PROVIDES CHARTERED SERVICES FOR LOCALS
AND PEOPLE WHO TRAVEL FOR BUSINESS AND LEISURE OFFERS
(Casadesus‐Masanell, Ramon and Feng Zhu 2015).
•THE COMPANY ALSO PROVIDES SERVICES TO THE SECTION OF
SOCIETY WHO SEEKS TRAINING FOR FLYING

MODE OF ENTRY OF
AIRLINES OF TASMANIA
•THE AIRLINE OF TASMANIA HAD JOINT VENTURE WITH PAR
AVION FLYINGOFFERS(Casadesus‐Masanell, Ramon and
Feng Zhu 2015).
•THE COMPANY HAS STARTED PARTNERSHIP WITH SHARP
AIRLINES . THE JOINT VENTURE HELPS THE COMPANY TO
PROVIDE SERVICES FROM HOBART TO KING ISLAND

Reference list
Aghdaie, Mohammad Hasan, and Maryam Alimardani. "Target market
selection based on market segment evaluation: a multiple attribute decision
making approach." International Journal of Operational Research 24.3
(2015): 262-278.
Andersen, Torben Juul, and Ulf Andersson. "Multinational Corporate
Strategy-Making: Integrating International Business and Strategic
Management." The Responsive Global Organization: New Insights from
Global Strategy and International Business. Emerald Publishing Limited,
2017. 13-34.
Casadesus‐Masanell, Ramon, and Feng Zhu. "Business model innovation and
competitive imitation: The case of sponsor‐based business
models." Strategic management journal 34.4 (2013): 464-482.
Frynas, Jedrzej George, and Kamel Mellahi. Global strategic management.
Oxford University Press, USA, 2015.
Mudambi, Ram, Lucia Piscitello, and Larissa Rabbiosi. "Reverse knowledge
transfer in MNEs: subsidiary innovativeness and entry modes." Long Range
Planning 47.1 (2014): 49-63.