BAED CBE6183 - Strategy Formulation and Business Decision Vodafone

This report provides an overview of Vodafone Albania's strategy formulation and business decision-making processes. It highlights the company's operational infrastructure, focusing on its 2G/3G mobile access network, fixed broadband network, and core network. The report credits Vodafone Albania's growth to its emphasis on volume and variety, particularly in mobile data services, including the introduction of 4G networks. By focusing on these key areas, Vodafone has maintained its leading position in the telecommunications industry. The document references academic sources to support its analysis of Vodafone Albania's strategies and performance. Desklib offers a range of study tools and solved assignments to support students in their academic endeavors.

Running Head: STRATEGY FORMULATION AND BUSINESS DECISION
Strategy Formulation and Business Decision
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STRATEGY FORMULATION AND BUSINESS DECISION
Production and Operations of Vodafone Albania:
Vodafone Albania has been pivotal in the expansion of lucid and high quality
telecommunications services across the world. The company has been at the helm of the
telecommunications industry for more than a decade (Jica 2013). Today, it has expanded in
various sections of the telecommunications industry and has enabled the company in
providing various kinds of products and services such as smartphones, Vodafone branded
headsets, handsets, voice and messaging services and many other services.
The company mainly operates through its network infrastructure, which is fundamental in its
operations:
(Source: Author’s creation)
A detailed diagrammatic presentation of the operations of the network infrastructure has been
provided below:
Network
infrastructure
2G/3G
mobile
access
network
Core
network
Fixed
broadband
network

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STRATEGY FORMULATION AND BUSINESS DECISION
(Source: Vodafone.al 2018)
The company credits its growth rate over the past couple of years, on these two key areas of
the business:
 Volume: Volume of work is one of the most effective strategies in ensuring better
performance from one of the largest cellular companies in the world. Each section of
the company has some individual work, and these works depend on the subjects
undertaken. There is always information flow between them, by focusing on their
volume of operations. Mobile data was at 63%, addition of group broadband was at
1.3m and 2.1% service revenue growth (Vodafone.al. 2018).
 Variety: The Company focuses on variety of services and has not limited its
operations in just one product or service. The company has found the next big thing in
mobile internet data, as a result of which has introduced various hi-tech internet
services such as 4g networks and connections. This has led to at least 51% average
customer data usage (Sinaj and Leka 2014).

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STRATEGY FORMULATION AND BUSINESS DECISION
Through these steps, infrastructure and way of functioning, Vodafone stays at the top of its
game, and it has enabled it to be at the helm for such a long period of time.

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STRATEGY FORMULATION AND BUSINESS DECISION
References:
Jica, H., 2013. Cyber Security and National Security Awareness Initiatives in Albania: A
Synergy Approach. Mediterranean Journal of Social Sciences, 4(10), p.614.
Sinaj, V. and Leka, S., 2014. Panel Analysis of Telephony Mobile Albania. Academic
Journal of Interdisciplinary Studies, 3(2), p.365.
Vodafone.al. 2018. Leadership change in Vodafone Albania. [online] Available at:
https://www.vodafone.al/vodafone/Leadership_change_in_Vodafone_Albania_1488_2.php
[Accessed 30 Aug. 2018].