BSS013-3: Strategic & Change Management Report on Green Spoke

This report provides a strategic analysis of Green Spoke, a company specializing in commercial bike parking solutions. It reviews the company's strategic mission and vision statements, corporate and operational business objectives, and key performance strategies. The report assesses the organization's strategies and threshold capabilities using frameworks like SWOT and Porter's Five Forces to analyze the external environment. It also includes a PESTLE analysis to evaluate the broader macro-environmental factors affecting Green Spoke's business. The report concludes by summarizing the key findings and implications for the company's strategic direction, emphasizing the importance of adapting to market changes and maintaining a competitive edge. This analysis is based on a SimVenture game, providing practical insights into strategic decision-making.

Individual Report

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Reviews of strategic mission and vision statements....................................................................3
Review of corporate, operational business and objective............................................................4
Key performance of strategies.....................................................................................................5
Organization strategies and threshold capabilities......................................................................6
External environment analysis.....................................................................................................7
CONCLUSION..............................................................................................................................10
REFERENCES................................................................................................................................1

INTRODUCTION
Green Spoke is the transportation related company which is specialised in providing
commercial bike parking . The products from the company include stations for repairing the
bikes, racks to park them. It also provides bike lockers to any stealing along with bike shelters.
The company works on domestic stock basis and has been in active state from past few years.
Green Spoke works in California region of America. This report deals with the review of the
strategic vision and mission statements of the company along with objectives and goals of the
company with regard to its business. The goals and business of company is affected by various
external and internal parameters. Different frameworks are used which helped in analysing the
competitiveness within the industry.
MAIN BODY
Reviews of strategic mission and vision statements
 The company planned for 3 years after trading good platform for developing the position in
Road bike market.
 Significant about the investment R&D has raised the level of high technology.
 Demand for increasing current production levels providing an opportunities to maintain
turnover.
This could also come to know about they can deal over any situation while this might be
also important for knowing about how usually company need to make their high business
effective. The Green Spoke company that could make their employee for working with more
manpower and make sure about their goals and objective. While this could also led with having
high luxury products and services for which the system can work and make sure about their
customer who can easily work (Compagnucci and Spigarelli, 2020). This could led with the main
vision and strategies in which the company can make their growth and developed more high
opportunities. This statements "well for providing the luxury products and services to the
customer" in such kind of activities this will make their more profits and also make their high
sale volume for which the company can easily get their market position. Green spoke company
that could also led their employee for working with many more effective terms and make sure for
having their effective process so that could be easier for them in making their growth. The target
segments while for more about those activities in which the employee can work and effective

target process can work. Vision and mission statements are must be required for working with
many high possible concepts and having their high profits for which the sales volume for
currently that could be increasing. As company also need to keep their customer for working
with many things and that could also help them for working with various luxury products and
services.
Review of corporate, operational business and objective
Green Spoke company have highly set up their business objective - the best selling prices with
ongoing strategy and remains the consistent that can convey the promotional strategy.
As organization also keep their main focus towards the high feedback from their
customer through which they can easily make sure about their customer. While such kind of
concepts this could help the organization for taking the measure steps in which they can easily
take their high strategy. Business objective might be required for having their system and also
work for their employee who can easily come to know about those things which keep them for
working with high system (Lăzăroiu and et.al., 2020). Hence, business objective quietly make
sure about their further activities which could help them and customer in knowing about those
process about how usually the dealing with their customer. This could be important for them and
make sure about those process which could work with long term.
As employee should also come to know about how they can work and competitive
advantage that could take proper. This could easily for knowing about how usually they can deal
and make sure for having those activities which help them for knowing about products and
services. Green Spoke manager can detect strategy for working with through using various
products and services for their customer. This could keep them for having many better effective

process and make sure about those places which could help about the competition advantage. In
such kind of activities this could help them in developing those further process so that could be
high effective process (Kumar and et.al., 2021). As manager and leader should also understand
about those process for the employee in which sector they can work with more activities and
keep them for working with high process.
Key performance of strategies
Green Spoke company usually prepared with KPI through which they can easily make
their working system with lifetime process. As the organization can develop the cash flow
statement while through which the company need to make their high sales volume and profits.
All levels association expect admission to dynamic upkeep data as driver for execution
improvement to finish hierarchical goals and functional greatness (Al Dakheel and et.al., 2020).
They give prompt facility know east from west execution and also discussed about those point of
view. In the advanced drive towards industry 4.0 and digitalization, active support execution data
is a wellspring of useful business knowledge to take as far in excess of the opposition. Current
and ground breaking happenings treat support benefit place opposed expense community. While
such kind off chance that can weak support execution, this can work authoritative execution and
lower expenses and business chances simultaneously. It is measurement for support work that
intrudes on week by week upkeep plan and determined all levels for which the process for
working can easily completed.
Yet, been demonstrated that it costs a business considerably more over the long haul.
Unscheduled vacation misfortunes can prompt late conveyances, high formation charge and
income misfortunes. At the point when can design all support training, unsurprising payment. In
the responsive methodology, disappointments happen suddenly and experts burn from side to
side crucial time alarm mode searching for manuals and exceptional instruments (Li, Kou and
Wang, 2021). The dollar cost keep piling up and up as tasks the executives become more pushed.
This could also keep the organization for working with many new activities so that could easily

make their spare parts and easily make sure for those activities which could help them. While
such kind of things this will keep them for having those cash flow activities which are required
to keep them for growth or expansion.
Organization strategies and threshold capabilities
All leaders or manager are required for appreciate, to some degree naturally, and most
will contribute to save time and cash it addresses—chance that they see a reasonable concepts.
The travel planner mechanize to have the option to affirm clients' reservations right away. The
clothing producer fosters nick of time creation cycle to make needed and stay away from
unavoidable limits bring about by overproduction. In any case, activities like these don't make a
lot of upper hand, since contender will before long similar chance and most will exactly the same
thing (Haarhaus and Liening, 2020). Removing time from business gets intriguing,
notwithstanding, when it addresses an orderly change in manner an union achieves its work and
serves its clients. Strategies capabilities that are required by the company with taking the help of
their market research. Strength : the company have adopted high technology and bring out more
luxury products and services. Weakness: very low investments in promotion activities and
compared with the budget for the activities. High operating cost consuming so that could help
them for growth. Opportunities: served with many luxury bikes for customer. Along with this
existence of routes served by one with long operator only. This could also led them for working
with many more process. Threat : while for having the high competition and impact over the

customer satisfaction. This could keep them for working with many activities and make sure for
having their high effective activities. While many thing and keeping those process for which the
organization need to keep their places and luxury bikes for their targeted segments.
External environment analysis
External analysis of the industry is an important aspect in management of business with the help
of providing with possible outcomes to gain the opportunities and overcome the threats. It helps
in improving the environment of the business in order to generate more chances for success. It
enables better decision making within the company. For the competitive analysis of the
company, the framework of porter's five forces is used.
Porter's five forces is used to determine the intensity of the competition by considering all the
external sources. Green spokes work on a good platform where it can develop the position for the
road bike market.
Threat of new entrants: Bike parking is a comparatively new industry which requires some
innovative ideas and skills to enter into this industry (Shmatko, Yanovskiy and Shamina, 2018).
Green spokes has developed a good position in the road bike market which makes the threat of
new entrants low for the company. Moreover, Green spokes has put more focus on investing
more in the research and development which has provided an opportunity for the company to
have an in house working technology. It is hard for the new entrants to invest this much on the
new technology and on research.
Bargaining power of suppliers: This power is comparatively low as the suppliers are
geographically spread. Company is using differentiation strategy. The profitability of the

company is less affected by the suppliers as the company has options of multiple options for its
suppliers. Suppliers work in favourable terms which help the ease the cash flow. The opportunity
to gain the more discounts from having bulk purchasing for the company. However, the
availability of cash is stronger faopic aspect by PEST model. This paper
analysis the influence of external environmental factors
on Mobike froctor influencing this part.
Bargaining power of buyers: This factors depends on various factors such as price, marketing,
the size of market and so on. The bargaining power of buyer have been grown as the customer
have become the main focus within the business (Kotlyk and Jamal, 2018). The promotional
strategy of the company is the same as before and has a tight budget. It is important for the
company to take more research related to the needs and demands for the customers. This
approach will help the company have better resourced campaign and at right time. This will
helps in overcoming this high power of bargaining of buyers. The company is using the short
discount period stimulate the demand when it is required.
Threat of substitute: This forces is neither big nor small. This threat increases with the use of
other ways for transportation. There are different factors which lead to progress to next level is
less in some areas such as off road. This makes the buyers switch to other companies. There are
companies offering better pricing strategies and more services than Green spokes which makes
the threat of substitute high. Customers have specific use in their mind during the time of buying
a bike. The buying habits if customers change and the company is responding with the help of
certain promotions on different sales channels.
Threat of rivalry: The competition in this industry is increasing with high rates as there are
several companies moving forward with innovative ideas. Keeping in mind the increase in the
competition within the industry, the company is gathering good amount of research and is
analysing different moves from competitors for the future. The continuous monitoring of the
customer research is helping the company overcome the threat of competition.
PESTLE analysis
Green Spokes is the company with uses technology and high research to produce bike parking
services to its customers. The products of the company are remained to be highly competitive in

the business market and helps the company generate high profits. However, there are many
factors which impacts the business of Green Spokes.
Political: These factors plays an important role in working of Green Spokes. Working on the
innovative ideas of the company as well as setting with the parking spots requires the use of
modern technology. It is important for the idea to be agreed by the government. For conducting
the research and building parking spots for bike is supposed to be followed by all the standards
and policies by the government.
Economical: The demands of the products and services from Green Spoke can be unbalanced
related to the economical concerns within the market (Matovic, 2020). Downturn in economy
can lead to reduced production. Excess of supply and less demands can lead to major loses for
the company as incomes produced is less than and the expenses for maintain the parking spots is
more.
Social: Social factors impact the working of business of Green Spokes. Working of bikes with
the use of modern technology helps in benefiting the society. These social initiatives boosts the
image and quality of the company.
Technological: The use of products and services of Green Spokes is based on the use if
technology. It creates issues due to the technical problems and glitches in the system. It is good
that the company is using its in house technology. It has used the product technology and higher
levels of technology to produce more comforts for its users.
Legal : Green Spokes make their high profits for which the company need to work with having
the proper regulation.
Environment: this could make their low pollution vehicle and keep their customer for using the
electric bikes for which having the better satisfaction.

CONCLUSION
From the above report it had been concluded that, organization need to keep their high
benefits for which they can easily work and make their employee for working with motivation.
While having such things this might be also essential for taking their measure steps about those
places which could play them for working with more effective process. In such kind of activities
internal and external analysis help the business for making their objective and also make sure
about their benefits. While by raising more about the sale and profits volume through which they
can easily make their business objective and make their profits with keeping customer
satisfaction. In such kind of term this could also led them for working with many further process
in business. As customer can get satisfied with having many process and development for their
ethical terms and conditions.

REFERENCES
Books and journals
Al Dakheel, J. and et.al., 2020. Smart buildings features and key performance indicators: A
review. Sustainable Cities and Society. 61. p.102328.
Compagnucci, L. and Spigarelli, F., 2020. The Third Mission of the university: A systematic
literature review on potentials and constraints. Technological Forecasting and Social
Change. 161. p.120284.
Haarhaus, T. and Liening, A., 2020. Building dynamic capabilities to cope with environmental
uncertainty: The role of strategic foresight. Technological Forecasting and Social
Change. 155. p.120033.
Kotlyk, A.V. and Jamal, Y., 2018. Methodical approach to analysis of volatility, uncertainty,
complexity and ambiguity of the external environment.
Kumar, R. and et.al., 2021. Revealing the benefits of entropy weights method for multi-objective
optimization in machining operations: A critical review. journal of materials research and
technology.
Lăzăroiu, G. and et.al., 2020. Sustainability Management and Performance in the Urban
Corporate Economy: A Systematic Literature Review. Sustainability. 12(18). p.7705.
Li, X., Kou, Z. and Wang, J., 2021. Manipulating interfaces of electrocatalysts down to atomic
scales: fundamentals, strategies, and electrocatalytic applications. Small Methods. 5(2).
p.2001010.
Matovic, I.M., 2020. PESTEL Analysis of External Environment as a Success Factor of Startup
Business. ConScienS. p.96.
Shmatko, A., Yanovskiy, V. and Shamina, L., 2018. Adaptability as a tool for managing an
enterprise in a turbulent external environment. Advanced Science Letters. 24(9).
pp.6323-6325.
Shtal, and et.al., 2018. Methods of analysis of the external environment of business activities.
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