Business Strategy Report: Strategies for Beer Manufacturing Companies

This report analyzes the business strategies of Anheuser-Busch InBev and Boston Beer Company, two prominent players in the beer manufacturing industry. The report examines the companies' financial summaries, product offerings, and market positions. It highlights the importance of marketing mix strategies, including product development, pricing, and promotional activities, to enhance market presence and sales. The analysis emphasizes the need for these companies to adapt to market changes, improve product quality, and implement effective promotional campaigns to maintain and grow their market share. The report references several academic sources to support its findings and recommendations, providing a framework for strategic decision-making in the competitive beer market. The report also emphasizes the need for companies to focus on product pricing strategy as well as promotional strategies such as making sales promotion and linking making tie ups with certain public relation organizations and holding campaigns highlighting the name of the company and its services.

Running Head: BUSINESS STRATEGY
BUSINESS STRATEGY
Name of the Student
Name of the University
Author’s Note

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The company that has been mentioned and that is going to be analyzed are various kinds
of beer producing companies that needs to be analyzed for the annual output of the company
(Išoraitė, 2016). So that the strategies can be developed for the enhancement of the company to
overcome the deficient of the companies in the previous years as well as make progress for the
coming years.
The companies that has been analyzed are- Anheuser-Busch InBev and Boston Beer
Company. These beer manufacturing companies are top leaders in the beer manufacturing
market.
The Anheuser-Busch InBev is one of the top leader of the beer in the world. Over
150,000 people in 26 different countries of the world. The beer production has spread all over the
world and the company has distribution of 200 beers, as well as soft drinks in over 130 countries.
The company’s financial summary ranges from $16,360 to $17,057 for the years of 2015 and
2016 respectively, therefore to improve the hold over the market the company needs to be adopt
certain marketing mix strategies like- adopting or bringing in new features in the products of the
company (Wu & Li, 2018). Changes in policies like bringing new flavors in the market and also
backing their promotional strategies and availability needs to be revised developing apps or
making certain promotional events.
In the matter of the Boston Beer Company, the company is able to produce 4 million barrels in
2016. However, the sales volume declined by the 100,000 barrels in the closing of the year of
2016. The company’s financial summary ranged from $ 87,349 in 2016 to $ 98,414 from the
previous year of 2015. Thus, the company needs to adopt certain strategies that would help it to
cope up with the market hold of the company (Alvarez-Milán, et al., 2018). Therefore, the
company needs to change its policies so that it is able to produce more quantity of the products

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as well as maintain its quality. The company needs to focus on it product pricing strategy as well.
The promotional strategies needs to be analyzed as well, like making sales promotion and linking
making tie ups with certain public relation organizations and holding campaigns highlighting the
name of the company and its services (Kellershohn & Russell, 2017).

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References:
Alvarez-Milán, A., Felix, R., Rauschnabel, P. A., & Hinsch, C. (2018). Strategic customer
engagement marketing: A decision making framework. Journal of Business Research, 92,
61-70.
Išoraitė, M. (2016). Marketing mix theoretical aspects. International journal of research
granthaalayah, 4(6), 25-37.
Kellershohn, J., & Russell, I. (2017). 10 Marketing Beer, Wine, Spirits. Post-Fermentation and-
Distillation Technology: Stabilization, Aging, and Spoilage, 115.
Wu, Y. L., & Li, E. Y. (2018). Marketing mix, customer value, and customer loyalty in social
commerce. Internet Research.