Report: Strategy Implementation, Evaluation, and Control at Apple Inc.

This report delves into the strategy implementation, evaluation, and control processes of Apple Inc. It begins with an introduction to strategy implementation, followed by an examination of Apple's international strategy, considering factors like governmental influence, business ethics, and social values. The report analyzes strategic implementation, legal limitations, innovation, and diversification within the company. It then explores strategy evaluation and control using strategic metrics and key financial ratios. The report concludes by summarizing the critical aspects of Apple's strategic approach, emphasizing the significance of planning, innovation, and financial management in achieving its organizational goals. The analysis includes the influence of government, ethical considerations, social values, and legal constraints on Apple's strategies. Additionally, the report discusses strategic matrices and key financial ratios to assess the company's performance.

RUNNING HEAD: STRATEGY IMPLEMENTATION, EVALUATION AND CONTROL 0
Strategy Implementation, Evaluation and Control
Student’s Details-
10/2/2019

STRATEGY IMPLEMENTATION, EVALUATION AND CONTROL 1
Introduction
Strategy Implementation is the process of making plans and strategies for the purpose of
gaining of the organizational goals and objectives. It is the process of integrating the structure,
culture and the resources in order to develop the strategies that could beat the competitors in the
long run (Van der Kolk & Schokker, 2016). The report is focusing upon the strategy
implementation procedure and factors relating to the strategy of Apple Computers. Apple Inc. is
multinational company that sells computers, consumer electronics and is one of the big tech
companies. Thus, strategy implementation of Apple Inc. and evaluation and control are being
discussed.
International Strategy
International strategy is regarded as the predetermined strategy made to do business in
the global markets. It seeks to determine the steps that include the scanning of the environment
through internal and external forces and utilizing the resources and developing the offerings (Li,
Brodbeck, Shenkar, Ponzi, & Fisch, 2017). Similarly, complying with the laws and regulations
applicable to US, Apple Inc. has been able to earn much of the revenues from the international
operations. The company has also implemented certain plans and procedures for the purpose of
international business and has been facing various risk in the international activities as most of
the products of the company are supplied from foreign markets which affects the company
through international trade regulations.
Strategic Implementation
Strategic implementation is the process of undertaking the plan of action to meet the
goals of the company. It is important for the business as it gives a clear estimate of the cost
associated with the project and also cost allocation for the funding of the project. Moreover,
Apple Inc. has the strategy implementation process that promotes the product’s design and
innovation which can lead to expanding of the stores and thereby earning higher sales and post-
sales customer support.

STRATEGY IMPLEMENTATION, EVALUATION AND CONTROL 2
Influence of Government and Ethics
International business is affected by the activities of government and is also being
influenced by the laws and guidelines that are laid down by the government. Also, business
ethics defines the organization’s responsibility towards the society. The strategies of Apple are
affected by the governmental laws pertaining to the products supplies and also have also been
influenced by legal restrictions. Also, the company has ethical code of conduct that applies to all
the managers and the employees (Apple, 2019).
Company Social Values
Social values are defined as the company’s ability to fulfill the social responsibility and
designing the product that best serves the needs of the social values. Every company has social
values that the company fulfills to meet the obligations of the society (Mazutis & Slawinski,
2015). Also, Apple has undertaken several social initiatives for the stakeholder engagement and
fulfilling the social obligations of the society. Further, the company is attempting to make the
products socially sustainable by the fulfillment of required safety standards.
Innovation and Diversification
Innovation is concerned with the addition of new features and undertaking of the new
ways of doing business which not only attracts the customers but diversifying the products of the
company. Similarly, Apple has been making innovations into their diversified products by
producing the products that are competitive and highly reliable. Also the company has unique
value proposition through innovative designs and proper service related features that included the
security features for the Apple brand (Apple Inc., 2016). Also, the company has diversified
categories for the various products such as the personalized computers, laptops and latest
smartphones.
Legal Limitations
Every company suffers from the legal formalities that have to be fulfilled by the
company. Legal formalities are pertaining to the business regulations, trading requirements and
the governmental policies that affect the company (Phipps, 2019). An organization has legal

STRATEGY IMPLEMENTATION, EVALUATION AND CONTROL 3
limitation that limits the growth of the company through this. Similarly, Apple is expected to
meet the legal proceedings and is greatly affected by the unfavorable results of these legal
proceedings. Also, in the light of the legal limitation, the company has been suffering from
increased formalities due to patent claim and is continuously having issues with the US
jurisdictions for doing business internationally.
Evaluation and Control
Strategy evaluation and control is the forgoing procedure to monitor the activities or the
strategy that are implemented. The purpose is to evaluate whether the strategy is performed
according to the plans (Gupta , Doolta , & Chatterjee, 2018). Also, it consists of taking suitable
actions for the improvement and evaluation of the strategy being undertaken. Similarly, Apple
evaluates the strategies by assessing the effectiveness of the strategy and the profits being
earned. The company has a control system for overlooking the errors into the strategy made.
Also, the company’s internal control contained the financial reporting.
Strategic Metrics
Rapid Market Growth
QUADRANT 1 QUADRANT 2
Weak competitive Position Strong Competitive Position
QUADRANT 3 QUADRANT 4

STRATEGY IMPLEMENTATION, EVALUATION AND CONTROL 4
Slow Market Growth
A strategic matrix is prepared to analyze the success of the strategies made by the firms.
However, when Apple adopts a strategy in Quadrant 1 which are market development, product
development and market penetration, then it seeks to have rapid market share and weak
competitive position. In the Quadrant 2, the company adopts the same strategies. Also, in the
Quadrant 4, the company adopts diversification strategy that facilitates the company in getting
strong competitive position in slow market growth. In the Quadrant 3, the company adopts the
same strategy but it leads the company to slower market growth and weak competitive position.
Key Financial Ratios
Apple Inc. has evaluated ratios for assessing the performance of the company. Moreover,
the current ratio of the company is 1.1238 which means the company has sufficient resources to
meet the long-term debts and also, the company’s net profit margin is 22. 4142 which determines
that the company has good profit margin (Macrotrends, 2019).
Conclusion
Conclusively, it can be said that the implementation of strategy is crucial for the
organization to make the plans facilitating in the attainment of goals and objectives. In this
report, strategy implementation procedure of Apple Inc. is explained along with all the factors
pertaining to the implementation and the success of the strategy being made by the company.
Also, the report has highlighted the influence of government, ethics, social values and also legal
limitations in the strategy implementation. Lastly, a discussion of strategic metrices and key
financial ratios are also being discussed to analyze the financial position of the company.

STRATEGY IMPLEMENTATION, EVALUATION AND CONTROL 5
References
Apple. (2019, January 1). Leadership and Governance. Retrieved October 10, 2019, from
Investor.apple: https://investor.apple.com/investor-relations/leadership-and-governance/
Apple Inc. (2016, December 15). Apple Annual Reports. Retrieved October 2, 2019, from Apple
Inc.:
http://www.annualreports.com/HostedData/AnnualReports/PDF/NASDAQ_AAPL_2018.
pdf
Gupta , A., Doolta , S., & Chatterjee, K. (2018). Hybrid AC–DC microgrid: systematic
evaluation of control strategies. IEEE Transactions on Smart Grid, 9(4), 3830-3843.
Li, C., Brodbeck, F., Shenkar, O., Ponzi, L., & Fisch, J. (2017). Embracing the foreign: Cultural
attractiveness and international strategy. Strategic Management Journal, 38(4), 950-971.
Macrotrends. (2019, January 1). Apple Financial Ratios for Analysis 2005-2019 | AAPL.
Retrieved October 2, 2019, from Macrotrends:
https://www.macrotrends.net/stocks/charts/AAPL/apple/financial-ratios
Mazutis, D., & Slawinski, N. (2015). Reconnecting business and society: Perceptions of
authenticity in corporate social responsibility. Journal of Business Ethics, 131(1), 137-
150.
Phipps, K. (2019). The limitations of accommodation: the changing legal context of religion at
work in the United States. Journal of Management, Spirituality & Religion, 1-9.
Van der Kolk, B., & Schokker, T. (2016). Strategy implementation through hierarchical
couplings in a management control package: an explorative case study. Journal of
Management Control, 27(2-3), 129-154.