This report examines the strategy implementation process in the DaimlerChrysler merger, focusing on the challenges and outcomes of the integration. The analysis covers the initial motivations behind the merger, including cost reduction and market expansion, and explores the differing cultural and structural challenges faced by both companies. It delves into specific issues such as product differences, management styles, and the inefficiencies of a back-end merger. The report also highlights the role of globalization pressures and tax benefits in driving the merger, while also discussing the negative impacts of the merger including loss of shareholder trust, employee credibility, and market capitalization. Furthermore, the report discusses the back-end merger strategy, its advantages, and its hard and soft issues. The report concludes with a discussion of the challenges and factors involved in the integration of such a merger, providing valuable insights into the complexities of mergers and acquisitions. The provided solution is available on Desklib, a platform that provides students with past papers and solved assignments.