University Strategy Implementation Report: DCIS Performance Analysis

This report provides a comprehensive analysis of the Department of Corporate and Information Services (DCIS), focusing on strategy implementation. It begins with an executive summary, followed by an overview of DCIS's internal and external environment, including the competitive landscape and the Australian market. The report then discusses strategies to improve performance and competitiveness, considering current strategies and identifying gaps. A SWOT analysis is conducted to assess strengths, weaknesses, opportunities, and threats, leading to a preferred strategic option. The report outlines vision, mission, and stakeholder goals, along with a high-level implementation plan. It also addresses key leadership, people, and change management issues, culminating in a conclusion and references. The analysis emphasizes technological inclusion, organizational culture, and the need for innovation in the IT industry, highlighting challenges and opportunities for DCIS.

Running head: IMPLEMENTING STRATEGY
IMPLEMENTING STRATEGY
Name of the student:
Name of the University:
Author Note:

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Executive summary
This report has discussed the internal and external situation of Department of Corporate and
Information services in the area of State of Northern Territory and how the performance and
competitiveness in the future. Now the organization has a set of strategies which are marked by
opportunities and threats. Hence the company needs to focus more on the promotion of
technological inclusion in the operation. Here the organization’s vision, mission, advertised
organizational values are aligned key stakeholders’ goals are detailed so that a high-level
implementation plan has been detailed. The leadership, people and change management issues
are to be solved through the strategies of this organization.

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Table of Contents
Assignment 2...................................................................................................................................3
Summary of the internal and external situation of DCIS:...............................................................3
Improving performance and competitiveness in the future.............................................................4
Current strategy...............................................................................................................................7
Integrated SWOT analysis and preferred option:............................................................................8
Opportunities:..................................................................................................................................9
Vision, mission, advertised organizational values and key stakeholders’ goals:..........................11
High-level implementation plan:...................................................................................................12
Important leadership, people and change management issues:.....................................................16
Conclusion:....................................................................................................................................17
References:....................................................................................................................................19

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Assignment 2.
Summary of the internal and external situation of DCIS:
Department of Corporate and Information services has been operating in the Australian
market for more than ten years. Hence proper understanding of the external environment
including the competition pressure need to be discussed so that internal environment can be
manipulated accordingly. The corruption level of Australia is low that makes sure that the
business climate attracts the business contenders. The educational qualification of the people in
Australia is high therefore the companies can get cheap yet highly skilled labor without much
problem (Dcis.nt.gov.au 2020). The company like Department of Corporate and Information
services that operates information technology and services industry can be benefitted by the
economic growth of Australia as this leads to increased buying capacity of the customers. The
legal system of Australia eliminates the corruption level in the government and corporate service
procedures. Here fair trading is promoted for businesses as well as consumers. The market has
different fair trading, competition and consumer regulations.
The key success factors serve as the objectives of the company and motivate it to achieve success
in the market. The Strategic focus of the company leads it to strategize the recruitment, Skills
maintenance, business operations, effective maintenance of culture in the human resource,
motivate the shareholders to management the finance and maintain customer relationship
through proper marketing capability. The company as has the customer base of mainly
government agencies, aims to incorporate the indigenous people in the growth of the services
hence created scope for their employment. This in one hand enables to get proper support from
the government and serve the CSR policies towards attaining sustainability (Aydiner et al. 2019).

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The company has developed a confident organizational culture but the acceptability of the cross
cultural workplace is more needed. In the IT industry of Australia challenges the sharp growth of
the company as the competition is higher than expected.
Improving performance and competitiveness in the future
The Government in order to frame their future plan has thereby focused on four goals.
These Strategic goals include the company looking forward to developing their economy in a
prosperous way, strengthening the society, balancing the environment and instilling a sense of
confidence among the members of the society.
 Since the demand of the clients is toward bringing about innovation in their
service, the company is looking forward to embrace a disruptive environment to
enable the workforce to enhance their thinking capability and ensure the
continuous improvement.
 The traditional design role of the company was challenged and services provided
by them along with the team devoted in the same process was encountered with
the changing environment in a continuous manner.
 Indulge in communication in a creative fashion and engage in tools that is
expected to be reflective of the demographic factors of the workforce. In order to
overcome the traditional divisions of the organization along with location, the
company is looking forward to collaboration
 Utilize digital tools to extend training to the workforce in order to mitigate the
evolved demands of the company.

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 Process and utilize the data available to them in order to use the information
available to them and influence the course of decision making in their future
improvisation.
Apart from that the company has also engaged in the Red Tape reduction strategy that
would allow the company to step their foot towards achieving their economic
prosperity (Lin and Wu 2014).
Therefore, in order to achieve the same the company would require following resources:-
Resource Valuable Rare Inimitable Organized
Tangible Cash Yes No Parity
Equipment’s Yes No Parity
Location Yes Yes Yes No Competitive
advantages
Investments Yes Yes Yes No Competitive
advantages
Intangible Human
resource
Yes Yes
Communication Yes Yes Yes Yes Sustainable
complete
advantages
Training Yes Yes Yes Yes Sustainable
complete
advantages
Data Yes Yes Yes Yes Sustainable
complete
advantages
Demographic
resource
Yes Yes Yes Yes Sustainable
complete
advantages

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Current resources available to the organization
Resource Available Unavailable Require
improvement
Tangible Cash Yes yes
Equipment’s Yes yes
Location yes
Investments yes yes
Intangible Human
resource
yes yes
Communication yes yes
Training yes
Data yes
Demographic
resource
yes
As per the table, it can be understood that the organization need to improve upon certain
areas of its resource and bring about resources in order to achieve the desired changes (. Despite
of its ample availability of human resource however, the company does not have proper
framework to harness the human resource that the company boast off. In order to utilize the
human resource the company need to indulge in proper training in order to mitigate the
deficiencies that might exists (Kull, Mena & Korschun 2016).. In order to bring about changes to

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cater to the demand of the company, the organization need to harness the information available
to them and analyze the data in order to develop a crucial understanding of the innovations
demanded of them. In order to diversify their services the organization need to collaborate
different IT companies and organizations concerned with analysis of the data. As such, the
organization need to undertake appropriate framework in order to achieve the same (Schäfer
2016).
Current strategy
Macro-Environment Business strategy gaps
The current business trend demands of the organization to provide advisory service and
indulge in the roles of problem solving. However, the organization is continuing with its
traditional service of providing transactional service to the corporates. The trend is already
grabbing the market as the corporates are approaching others organizations providing IT related
services. The only positive point of the organization that is retaining its customer is the cost
efficient service that it is providing to its customer. The resource available to the company is not
equipped to provide advisory services to its clients. In order to achieve the same the company
need to bring about developed equipment, introduce training and indulge in data analysis (Liat,
Mansori and Huei 2014).
Industry environment Strategy gap
The current industry is loaded with opportunities of information and data analysis as
more and more corporates are looking for the same in order to develop their business. As such,
the trend is consistence and increasing in its demands. In order to sustain in the changing market,
the company needs to bring about diversification in its strategies.

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Key competitor’s business gap
Though the company is providing transactional services, it is demanded of the company
to indulge in providing advisory related services. Most of the competitors of the organizations
are indulging in data analysis and advisory services, in order to mitigate the gap the company
need to make step its step towards bringing about innovation in its services.
Business strategy capability gap
The organization is bringing about the desired changes in its system as they possess the
good will along with a developed customer base (Bommaraju et al. 2019). However, in order to
bring about the desired innovation, the company need to bring about investment, training and
equipment (Wiengarten et al, 2013).
Business strategy organization performance gap
In the strategy concerned the organization is not suffering from a gap in the performance
in its existing service, however in order to build their competence to the newly developed
services, it is expected of the organization to indulge in proper training so that it can excel in
their field of innovation (Wu and Chiu 2015).
Integrated SWOT analysis and preferred option:
Strengths:
 The company has grabbed the opportunity of the growing technology business in
Australia, there is a huge scope for the company to flourish as it has the capability of
disruptive innovation process to think out of the box (Soto-Acosta, Popa and Palacios-
Marqués 2016). This gives excusive leverage to the company.

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 The company possess little amount of human resource but the knowledge base of the
leaders along with employees are unmatched. This is the reason why it is capable to
contribute hugely in growing need of technology in the market (Findlay and Garnaut
2017). The employes have the insight and expertise in their own fields hence sharing
resources among different departments of the company is seen.
 The focus on the ethical decision making is a factor that differentiates the company from
the rest of the competitors. It therefore follows the service principles so that the support
from the government agencies do not stop.
Weaknesses:
 Keeping the employees up to date with the changing nature of the business is necessary
which this company lacks because training process is not up to the mark.
 The employees though have exclusive expertise in meeting the demands of the clients but
not given power of decision making. The hierarchical culture elongates the process of
decision making and demotivate the employees.
 Despite the fact that the strategies that the company is aiming to follow speaks about
taking punitive measure against bullying but diversity in the workplace is not popularized
properly.
Opportunities:
 The information service market in the world has started to dominate the business market
is great way. All of the business companies are depending upon the technology business.
Therefore there is a huge scope for this company to enter new markets and getting
support from the government of those markets

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 Developing an enviable culture is one of the strategies of the company which takes care
of all the matters relating to human resource management.
 The higher buying capacity of the customers due to developing economy of the country
can increase scope for investment.
Threats:
 The IT industry of Australia is marked by increasing competition among the rivals. This
can challenge a successful operation of the company by getting full support from the
government agencies.
 The company aims to provide the employees with flexible work practices; the Employee
Assistance Program and physical and emotional wellbeing. This may not be possible to
be maintained all the time (Porter 2008). This can lead dissatisfaction of the employees
from different cultural and ethnic background.
 Retaining the skilled employees in the workplace is quite difficult. This is due to the fact
that the leaders or managers who possess in depth knowledge about the subject or for that
matter the management business in this industry are valuable hence can join any other
competitor operating in the same business for extra facility.
Through discussing all the internal environment of Department of Corporate and Information
services through SWOT analysis, it has been found out that the firm needs to focus more upon
the set of innovative design strategies where the employees will be developing their technical
skills to gain competitive leverage in the IT industry. This will be applicable more in the next
iteration of the strategy because of the changing nature of the technology business (Hambrick
and Fredrickson 2001). The traditional design role of the company has been challenged so many

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times as the demands of the customers change regularly. This is needed as the services provided
by Department of Corporate and Information services used to devote in the same process that
encountered with the changing environment. The skill gap among the employees is needed to be
overcome therefore utilizing the digital tools for extending the appropriate training to the
employees to mitigate issues and cater the evolving demand of the company.
Vision, mission, advertised organizational values and key stakeholders’ goals:
The first vision of the company include them setting their priorities in terms what they
are trying to achieve. As such, they are prioritizing in enhancing their communication in order to
communicate their vision within their workers. Their vision includes ‘Customer first’ and thus
they are prioritizing the needs and the demands of their customer. In order to meet the demand
the exponentially increasing demands of the customers, it is expected of the company that they
align their vision and action toward the line of improving the capability of their workforce in
order to achieve the desired (Eigner et al. 2019). Their vision of developing their work force is
thereby closely linked with their action whereby they are taking measures in developing their
work force towards achieving what is demanded of them. They are publishing the strategy action
plan in order to motivate their employees in achieving the established priority.
The current vision of the company is considerably sufficient in order to achieve their
desired progress. However, since the company would be indulging in the usage of equipment on
a larger scale in this venture, it is expected of the company to take into consideration the impact
that the dumping of electronic wastes might create on the environment (Fraj, Martínez and
Matute 2013). The new vision will be ‘empowering communities with affordable service and
attain sustainable growth’. The mission statement of this company will be ‘acknowledging the
demands of the clients and providing innovative solution every time’. The value statement of