Director of Strategy, Marketing, Public Relations Candidate Analysis

This report presents an analysis of three candidates for the Director of Strategy, Marketing, and Public Relations position at Bia Blasta Snacks. The company, facing fluctuating sales, aims to appoint a leader to drive strategic growth. The report outlines key selection criteria, including qualifications, leadership abilities, marketing knowledge, and risk tolerance. Each candidate—Arthur McLoughlin, Ciara Canavan, and Angela Redmond—is evaluated based on these criteria, with detailed scoring and justifications provided. The report also identifies elements not considered in the selection process, such as age and marital status. Ultimately, the report aims to identify the best-fit candidate to lead the company's strategic initiatives, marketing efforts, and public relations, offering insights into their strengths and weaknesses based on their experience and skills.

Leadership and Management

Cover content
• Executive summary
• Key criteria
• Elements not consider while selection
• Score of candidates
• Best fit candidate
• Vision, Mission and values of company
• Suggestion for development plan
• References

Executive summary
Bia Blasta Snacks is engaged in number of business activities such as;
manufacturing, marketing and distributing snacks foods in Ireland and UK as
well. But in coming time period, sales of an organization is fluctuating which
resultant into declining over past few years. Thus, company is getting
enforced to obtain new emerging markets for improving their conditions. As a
result, Board of Directors and CEO have created a new position of Director of
strategy, Marketing and Public relations.

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Therefore, company have identified three major candidates for this position by
analysing their leadership, managerial experience and strong credentials.
Although, all the three have gone through lengthy conversation with HR
director in September. Hence, main objective of this presentation is to identify
best fit individual for the position of Director of Strategy, Marketing and
Public relations by considering necessary elements. Mainly, whole
presentation will cover indispensable information about three of the
candidates by comparing them with each other in better manner.

Key criteria of selection
Leader of strategy designer, marketing and maintaining public relations must
have multiple talented by having sharp mind in order to make quick decision.
In fact, a person must have the quality of managing resources which is
available at workplace by satisfying the needs of customers as well as
employees too. It means, high range of experience is requisite for this position
due to availability of lots of responsibility which are not easy to handle or
manage.

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Therefore, some of the necessary knowledge, skills and attributes for Director
of Strategy, Marketing and Public relations are-
Key skills,
knowledge
and
attributes
Justification Rate
Must have
necessary
qualificatio
n and
experience.
If a person is not having qualification or experience then
he/she is not go for further procedure in selection criteria. It
means, eligibility of a candidate is foremost skill that is
required for this position.
15

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Capabili
ty of
acting as
a CEO
or
director
There are few people who is not having the way of director living,
way of talking and its overall personality for attracting others
towards their position. In fact, staff members respect the position
which is gain by an individual with their personality which is
required for candidate.
10
Must
have
knowled
ge and
understa
nding of
marketin
g and
retailing.
If a person is going to direct or lead the marketing team of an
organization than he/she must know the meaning of marketing for
making effective plan in order to attain certain objectives.
10

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Must aware
and
understandin
g about the
technique of
strategy
designing
Business activities are totally based on the strategy which is designed
by top leaders. Therefore, candidate must know the technique of
making strategy for assisting entire staff members towards specified
target.
10
Need to have
knowledge
about public
relations and
it’s significant
for
organization.
Customers play a major role in the success of an organization because
they are responsible for final consumption of product. Thus, it is
essential for organization to maintain positive relations with whole
society for improving their goodwill as well as enhance sale
performance by seeking attention of distinct clients.
10

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Requisite to
have
perfect
knowledge
about
company’s
market.
Before conducting any business activities or operations an
individual needs to learn about the company’s market for
designing their strategy as per current situations. In fact, this
will help in gaining competitive advantage at marketplace by
satisfying customer needs and demands.
10
Be a
pathfinder
by having a
clear vision.
Every director needs to have a clear vision for assisting their
subordinates towards set objectives. In fact, by having clear
vision leaders can easily attain set targets in a defined time
frame.
10

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Risk
toleran
t.
Business is all about uncertainty which is faced by company in
their current phase. As sales performance of an association is
totally getting decline. Therefore, if a person is having a capability
of tolerating risk then he/she can move forward in their life and
might solve the issues which are faced by company.
10
Ability
of
develop
ing new
market
s.
Bia Blasta Snacks is making plans for developing their markets in
order to move into new market for attaining their set objectives.
Therefore, candidate has to knowledge about the method of
enhancing new market for achieving their set sales targets.
5

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Be a leader instead of
micro manager.
Post of Strategy, Marketing
and Public relation director
is really a very tough job
because of lots of
responsibilities is attached
to this position. Therefore,
person must have a
leadership quality because
he/she have to deal with
large number of employees.
5

Elements not consider while
selection
Elements which is not consider during
selection
Justification/reason/why
Age Age is not the reason for rejection
because knowledge, skills and talent
comes from experience or studies
instead of age. In fact, if a person is
broad minded and curious to learn
number of things than he/she must
have capability of handling an
association