University of Northampton MBA501: Strategy and Portfolio Analysis

This presentation, prepared for the MBA501 Dynamic Strategy and Disruptive Innovation course at the University of Northampton, focuses on stakeholder strategy development and portfolio analysis. The assignment is divided into two parts: Part 1 involves analyzing generic strategy programs for Facebook's stakeholders, recommending specific strategic approaches for each stakeholder type, and discussing implementation strategies. Part 2 requires a portfolio analysis of a case study, utilizing BCG matrix, GE-McKinsey matrix, and Synergy matrix to evaluate business unit performance and market conditions. The presentation covers stakeholder behavior analysis, coalition analysis, and strategic program control, providing a comprehensive overview of strategic management principles. The presentation also includes a consent form for project participants, addressing aspects like confidentiality and voluntary participation, highlighting ethical considerations in research.

University of Northampton
Faculty of Business and Law
CONSENT FORM FOR PROJECT PARTICIPANTS
Title of Project:The impact of branding on customer behavior-Comparative
Analysis of Hilti and DeWalt.
Dear Participant:
You will be given a copy of this Consent Form to keep and refer to at any time.
Tick the appropriate column for each item if your answer is “yes” or “no”
Statement YES NO
1 I have read and understood the
Participant Information Sheet and
know what the research involves.
YES
2 I have been given the opportunity
to ask questions about the
project and
my participation.
YES
3 I voluntarily agree to participate
in the project
YES
4 I understand that I have the right
to withdraw at any time, without
having to explain my reasons for
doing so.
YES
5 The procedures regarding
confidentiality have been clearly
explained to me
YES
6 I understand and agree that my
participation involves taking part
in the
questionnaire/interviews/focus
groups being audio recorded
and /or video-taped.
YES
7 The use of the data in research,
publications, sharing and
archiving has been explained to
me.
YES
8 I understand that the data will be
kept at a specialised data centre
at the University of Northampton
YES

Statement YES NO
and may be used for articles or
reports as an output of this
research project, but my
confidentiality and anonymity will
be maintained.
9 I do not want to reveal my
identity in this project and in any
output of this research and
understand that my identity will
be kept anonymous.
YES
10 I agree to participate in this
research procedure as outlined to
me above
YES
Thank you
Researcher: Yasser Mongy