Critically Review Strategy Process, Context, and Content in Management

This essay delves into the critical relationship between strategy process, strategy context, and strategy content within strategic management. It emphasizes how the strategy process, encompassing phases of identifying, realizing, conceiving, and diagnosing, forms the foundation for developing effective strategies and subsequently, strategy content. The essay highlights the role of strategy context, including internal and external environments, in shaping the choices and priorities that influence content creation. It further illustrates the importance of aligning strategy content with the business context to achieve organizational objectives. The essay underscores the importance of advertising and social media presence within the content strategy, concluding that both strategy process and context are vital determinants of strategy content, influencing a business's ability to gain a competitive advantage and reach its target market.

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Debate in Strategic Management
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Debate in Strategic Management 1
“Importance of Strategy Process and Strategy Context in Determining Strategy Content”
Strategy refers to the process to actions that are designed to attain specific goals for an
organization. In an organizational setting, strategy as a part of management terminology that
explains that it is something that explains the manners in which decisions are taken in corporate
structuring to attain competitive advantage in the target market. Further the purpose of this essay
is to enlighten the information about the impact of strategy process and strategy context in
defining strategy content for a business.
The fact should be noted that there are numerous forces that act as a determinant of strategy
content; these forces are also called trinity of forces. These forces include, strategy process,
strategy context (internal and external) and content forces. Strategy process refers to the period
that evaluates the ways in which strategies are developed and implemented (Oxford 2016). The
process of strategy is further divided into four phases that are identifying, realizing, conceiving
and lastly diagnosing. These are strategic problem solving activities that helps the management
in formulating the strategies with facing any issues in the environment. The strategy process
helps organizations in monitoring and evaluating the efficiency of the strategy to actively help
the business to grow. So, it can be said that the strategy process helps the business to develop
effective strategies without facing any failures in the environment.
Further, the strategy process helps the business in defining strategy content in the environment
(Nisbet, and Shucksmith 2017). Strategies process evaluates, analyse, diagnose and then
formulate the strategies in the business. With the help of strategy process, content is created in
the environment. As a well developed strategy content needs adequate strategy process, it can be
said that strategy process creates a roadmap for the strategy content in the environment. There
are three aspects present in the strategy process that are strategy formation, strategy thinking and
lastly strategic change (Ashley, and Tuten 2015). All these three aspects comprises to form
adequate strategy process which further create significant strategy content for the users. Strategy
thinking refers to the idea generation phase of the process where the employees of the company
seek different ideas for creation of a diversified strategy for the business. Further strategy
formation starts when the management realizes that it is important to update the strategy context
in order to maintain or increase the efficiency of the strategy (Light, and Butterworth 2016).

Debate in Strategic Management 2
The third step is strategic change where on the basis of strategy, changes are initiated in the
organization. The above mentioned three phases helps the business to throw planning into action.
So, after analysing the strategy process, it can be said that the strategy content is formulated
using the strategy process, the process is the base of the content (Rudestam, and Newton 2014).
The strategy process initially defines the strategy, organizes it, implements it, finds deviations
and then initiates changes management. After the completion of all the above mentioned strategy
process, strategy content is created based on the past activities of the strategy. Thus, it can be
said that strategy process determines the strategy content by making the planning process into
actions. By initiating the actions, the process provides data to the organization on which they can
base their strategy content.
Strategy content is nothing but the produce of strategy process taken into account by the strategy
context. Strategy content is based on strategy process as well as strategy context. Further,
strategy context refers to the environments and situations where the strategy content is formed
and strategy process is carried out. Strategy content is considered as the plan of the organization
to leverage its business context so as to achieve the objectives defined by the organization.
Further, it should be noted that according to De Wit & Myer (2010) strategy content refers to the
combination of various options and choices that helps the business to attain future growth. The
major aim of the strategy content is to create information and then organize such information in
such a way that it attracts the interest of the audience and engage them towards the business as
well. Strategy context provides thee choice of theme and priority areas on the basis of which
strategy content is formed in the society.
The strategy context form key areas on which strategy process is made and on the basis of
strategy process, strategy content is created and distributed in the society (Jeston 2014). Further,
it should be noted that content strategy is made and implemented using the information about the
customers, company and the competitors. The content strategy is a glimpse of the strategy
process and strategy context initiated in the environment. Companies like PepsiCo create
strategy content about environmental degradation and scarcity of resources in the environment
that helps them to grow in the environment. The company find critical areas on which they have
to base their strategy process, after finding such areas, the company develops strategy process
and implement them in the business (Balogun, et. al., 2014). Further, the company develops

Debate in Strategic Management 3
strategy context on which they base the strategy content in the environment. The PepsiCo
strategy content about environment is a clear representation of the strategy process and context
developed in the society. With the help of information received from the strategy process and
context, the strategy content is developed for the public to attain information about the company.
It is important for the companies to adequately deliver the right type of content at the appropriate
time with an aim to successfully grow in the external market (Moore 2014).
Content strategy significantly deliver the right type of information about the activities of the
company to the customers so that they can make the purchasing decision in the environment.
With the emergence of social media platforms, it has become important for the companies to
develop adequate content strategy because with the help of such content only the company
attracts the prospective people in the market. Many organizations like Amazon, EasyJet and
Uber etc. provide various services to the customers using their social media content only.
Therefore, it can be concluded by saying that advertising and social media presence is an
important part of the strategy content. As these tools can affect the productivity of the company
in both positive and negative ways. These tools also help the organization in increasing its
attention in the eyes of visitors. So, it can be said that strategy context and strategy process plays
a vital role in influencing the strategy content present in the environment (Srull, Wyer, and Srull
2014).
Thus, in the limelight of above mentioned events, the facts should be taken into account that
strategy process and strategy context are two major determinant of strategy content initiated in an
organization. Strategy content in an organization is established with the help of resources and
data present in the environment. Strategy process and context helps the strategy content in
attaining information about the internal as well as external process of the company. With the help
of such information attained, the strategy content is prepared and presented in the environment.
Strategy of a business helps in attaining the customers in the target market and that strategy is
represented to the customers using the strategy content. It can be said that a strategy is not
effective if the process and context are not adequately related and applied in the content. Thus, it
can be said that the above mentioned essay explains a significant relationship between strategy
content, context and process.

Debate in Strategic Management 4
References
Ashley, C. and Tuten, T., 2015. Creative strategies in social media marketing: An exploratory
study of branded social content and consumer engagement. Psychology & Marketing, 32(1),
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Balogun, J., Jacobs, C., Jarzabkowski, P., Mantere, S. and Vaara, E., 2014. Placing strategy
discourse in context: Sociomateriality, sensemaking, and power. Journal of Management
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De Wit, B. and Meyer, R., 2010. Strategy: Process, content, context. Cengage Learning EMEA.
Jeston, J., 2014. Business process management. UK: Routledge.
Light, P. and Butterworth, G., 2016. Context and cognition: Ways of learning and knowing. UK:
Routledge.
Moore, C.W., 2014. The mediation process: Practical strategies for resolving conflict. US: John
Wiley & Sons.
Nisbet, J. and Shucksmith, J., 2017. Learning strategies. UK: Routledge.
Oxford, R.L., 2016. Teaching and researching language learning strategies: Self-regulation in
context. UK: Routledge.
Rudestam, K.E. and Newton, R.R., 2014. Surviving your dissertation: A comprehensive guide to
content and process. Sage Publications.
Srull, T.K., Wyer Jr, R.S. and Srull, T.K., 2014. Content and Process Specificity in the Effects of
Prior Experiences: Advances in Social Cognition, Volume III. Psychology Press.