Competitive Strategy Analysis: Tools and Practical Business Examples

This essay comprehensively examines four key strategy development tools used by businesses: SWOT analysis, PESTLE analysis, Porter's Five Forces model, and the Resource-Based View. The essay provides a detailed explanation of each tool, outlining their purpose and application in analyzing both the internal and external environments of a company. Practical examples from real-world companies such as Nestle, McDonald's, Coca-Cola, and South West Airlines are used to illustrate how these tools are applied. The analysis includes the strengths, weaknesses, opportunities, and threats (SWOT) for Coca-Cola, as well as the application of the other models to the other companies. The essay emphasizes the importance of these tools in helping businesses gain a competitive advantage and maintain control over their operations in a dynamic market.