BSBMGT407: Digital Solutions for Marketing at Strathfield College

This presentation discusses the application of digital solutions to enhance marketing strategies, particularly for companies like Samsung. It covers the planning and selection of digital media tools such as Facebook, Zoho Business tools, Google Docs, and LinkedIn, emphasizing their role in communication, collaboration, and data analysis. The presentation also addresses governance and compliance in using digital technologies and highlights the importance of aligning technology usage with business regulations and policies. Furthermore, it touches upon key business drivers, including the combination of traditional and contemporary marketing approaches. The presentation concludes by considering gap analysis and resource allocation before implementing digital tools. Desklib provides access to this presentation and many other resources for students.

Marketing

“ Digital media tools help
organization to reinvent its
marketing strategies in
relation with making better
connect with the target
customers.
2

Table of contents
◂ Introduction
◂ Planning and selection of digital media
solutions
◂ Facebook
◂ Zoho business tool, Google docs,
governance and compliance
◂ Business drivers
◂ References
3

More than half of the total population across the
world are active internet users. Internet has
created a separate place amongst the
individuals’ daily lives. Along with the
individuals, internet is also used by business
enterprises widely in terms of promotion and
marketing of their products and services (Ryan,
2016). This presentation will focus over the
digital tools used by Samsung Corporation along
with the adaptation of other strategies for
enhancing effectiveness of selected digital
media tools.
Introduction
4

Planning and
selection of digital
media
In the broad network of social
media, numerous platforms are
available and all these are selected
on the basis of organizational
requirements and on the basis of
certain tools such as collaboration,
decision making, engagement,
knowledge gathering and data
analysis, etc. (Armstrong, et. al.,
2015).

6

Digital media tools
7
Digital toolbox
It has been observed that every
organization perform its
operations on the basis of its
own digital platforms. Digital
tool box plays vital role not only
in engagement of employees
but also for the purpose of
enhancing effectiveness of
operations of the organization
(Leung, Bai & Stahura, 2015).
Facebook
Facebook is one of the most
effective tools for
communicating with the target
audience and customers. Apart
from this, Facebook could also
be used as an effective tool of
communication within the
organization as it facilitates an
appropriate communication
medium for employees and top
level management (Benz &
Tanner, 2017).
Zoho Business tool,
Google Docs, and
Linked in
These tools could also be used
by Samsung Corporation for
sharing information amongst
the employees along with
staying connected from them.
Apart from this, this tool helps
the organization to collect the
information from every
employee with regards to their
experience with the
organization as well as in
relation to the workplace
environment and store it on the
cloud so that the collected data
could be used for further
analysis.

Governance and Compliance
8
Using digital technology and controlling the use of
technology are two sides of a single coin and it helps
the organization to control the overall usage and
effectiveness of the technology of the organization.
The usage of the technologies needs to be done on
the basis of business regulations and the policies so
that organizational goals and objectives (Tuten &
Solomon, 2017)

Business Drivers
Main business drivers for
Samsung Corporation are its
combination of traditional and
contemporary mediums of
advertisement and promotion
along with the modernized
approach of enhancing
organizational performance. .
9

Place your screenshot here
10
Before
implementation
of digital tools,
following aspects
will be
considered:
◂ Gap Analysis
◂ Resource
Allocation

References
11
◂ Ryan, D., 2016. Understanding digital marketing: marketing
strategies for engaging the digital generation. Kogan Page
Publishers.
◂ Armstrong, G., Kotler, P., Harker, M. and Brennan, R.,
2015. Marketing: an introduction. Pearson Education.
◂ Benz, W.R. and Tanner, T., 2017. Marketing Automation Risk
Assessment: A Systematic Review. Routledge.
◂ Leung, X.Y., Bai, B. and Stahura, K.A., 2015. The marketing
effectiveness of social media in the hotel industry: A comparison
of Facebook and Twitter. Journal of Hospitality & Tourism
Research, 39(2), pp.147-169.
◂ Tuten, T.L. and Solomon, M.R., 2017. Social media marketing.
Sage.

12
Thanks!
Any questions?