Strathfield College - BSBMKG609: Marketing Plan Report

This report presents a comprehensive marketing plan developed for a home-ware business, Houzit, as part of the BSBMKG609 unit at Strathfield College. It begins with an organizational overview, outlining the company's strategic direction, objectives, current capabilities, and resources, along with identified strengths and weaknesses. The report explores marketing opportunities, including targeting high-growth areas and expanding sales, and evaluates the associated risks and benefits. A detailed marketing mix strategy is proposed, aligning with the company's strategic direction. The report includes a marketing performance review strategy using competitive analysis, along with key performance indicators (KPIs) for measuring marketing success. Tactics for implementing the strategy are outlined, including scheduling, resource allocation, costing, and accountabilities, with a focus on legal and ethical considerations. The report concludes with a plan for ongoing review and adjustment of tactics, ensuring the marketing plan remains effective. This report is designed to provide a robust marketing plan for the home-ware business by using the resources and capabilities of the organization.